TrustRadius: an HG Insights company

Swoogo

Score10 out of 10

3 Reviews and Ratings

What is Swoogo?

Swoogo is an event management software that offers customizable registration forms with unlimited conditional logic, registrant types, and custom questions. Users can modify the registration form for each event or clone it to maintain a perfect registration form for other events. Swoogo allows users to add their branding to every registration form at no extra cost, and functions such as passwords, magic links and editing make it easy on attendees.

In addition, Swoogo provides a customizable event management platform with free integrations, drag-and-drop or custom code event site builders and native analytics programs. With outbound Webhooks and API integration capabilities, this software can seamlessly slip into even the most complex martech stack. The user-based pricing model means unlimited events are available making it particularly ideal for field marketing activities of global brands and large non-profits.

Swoogo offers best-in-class registration forms which are accompanied by more than 30 free integrations and payment gateways. Users have access to drag-and-drop or BYOC (bring your own code) event site builder options while also benefiting from its fully mobile-responsive backend features. Other offerings include automated email marketing campaigns tailored towards specific reports that can be sent automatically to relevant recipients along with personalized in-house support services available globally responding quickly to requests irrespective of location.

Top Performing Features

  • Responsive Design for Web Access

    Web design aimed at producing easy-to-read sites across a range of different devices.

    Category average: 8

  • Dashboard / Report / Visualization Interactivity on Mobile

    In-app dashboard reports and data visualization.

    Category average: 7.9

Areas for Improvement

Non profit review of Swoogo

Use Cases and Deployment Scope

We use Swoogo as our registration software for our two annual events. We switched to Swoogo this year after using another platform for a long time. Swoogo has been great - a better value for us, easier to use, more intuitive to build the registration sites. The dashboard feature is a great way to see important data right when you log in. The reporting is valuable and easy to use.

Pros

  • Ease of building the registration site
  • options to include in registration
  • reporting is easy to use and helpful

Cons

  • Being able to separate payments for group registrations
  • Financial reporting connected to our payment processor

Return on Investment

  • Swoogo has saved our organization thousands of dollars
  • Paying for a great product, and not per registration, is very valuable

Usability

Alternatives Considered

Cvent Event Management