Overview
What is Symanto?
The Symanto Insights Platform is a text analysis platform offered by Symanto. According to the vendor, this platform is designed to transform unstructured data from consumer and employee conversations into valuable insights and business-critical metrics. It is intended for use by small to large-sized...
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What is Symanto?
The Symanto Insights Platform is a text analysis platform offered by Symanto. According to the vendor, this platform is designed to transform unstructured data from consumer and employee conversations into valuable insights and business-critical metrics. It is intended for use by small to large-sized companies across various professions and industries, including market research professionals, customer experience managers, brand managers, HR professionals, and product managers.
Key Features
Self-Service Platform: According to the vendor, the platform allows users to collect data from online sources and access millions of online reviews to extract consumer and employee insights. It offers sentiment analysis on entire texts and specific topics, with the option to tailor opinion analysis for a deeper understanding.
Data Collection: The platform enables users to collect reviews from over 75 different online data sources and upload text data from any source via Excel or CSV files. Additionally, there is an add-on service to collect data directly from social media channels.
Text Analysis: The platform provides sentiment analysis based on specific aspects mentioned in textual data. According to the vendor, it offers accurate results from industry models for specific business fields. Users can also benefit from automatic translation of global data into German, English, or Spanish, and refine the results to adapt them to their specific needs.
Insights Exploration: With the platform, users can compare consumer and employee sentiment across brands and products using the net sentiment heatmap. They can also compare categories and topics to identify relative strengths and weaknesses. According to the vendor, users can view the development of activity, net sentiment, or a specific topic over time and access the detected categories, topics, number of texts, and corresponding sentiment in a table.
Enhanced Insights: The platform allows users to identify 360° consumer and employee segmentation using the Personality Traits Theory of Carl Gustav Jung. It also enables users to measure brand equity by comparing a company's product with a generic equivalent. According to the vendor, users can classify posts into Promote, Detract, and Indifferent groups to understand the perceived influence on others. The platform offers insights from four different psychographic-based segments: Loyalists, Ambassadors, Critics, and At-Risks.
Advanced Text Analytics: The platform helps users turn opinion aspects into meaningful topics for in-depth insights. It also provides detailed term analysis for a granular understanding of sentiment. According to the vendor, the platform uses AI prediction of NPS-like metrics to establish KPIs for measuring company performance against competitors.
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Symanto Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |