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Virtual Classroom

Education

AI Document Creation

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Collaboration

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Knowledge Management

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Integration Platform as a Service (iPaaS)

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OpenStack Cloud

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Value Stream Management

WAN Optimization

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A/B Testing

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Grant Management Software

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The Symanto Insights Platform is a text analysis platform offered by Symanto. According to the vendor, this platform is designed to transform unstructured data from consumer and employee conversations into valuable insights and business-critical metrics. It is intended for use by small to large-sized companies across various professions and industries, including market research professionals, customer experience managers, brand managers, HR professionals, and product managers.

## Key Features

**Self-Service Platform**: According to the vendor, the platform allows users to collect data from online sources and access millions of online reviews to extract consumer and employee insights. It offers sentiment analysis on entire texts and specific topics, with the option to tailor opinion analysis for a deeper understanding.

**Data Collection**: The platform enables users to collect reviews from over 75 different online data sources and upload text data from any source via Excel or CSV files. Additionally, there is an add-on service to collect data directly from social media channels.

**Text Analysis**: The platform provides sentiment analysis based on specific aspects mentioned in textual data. According to the vendor, it offers accurate results from industry models for specific business fields. Users can also benefit from automatic translation of global data into German, English, or Spanish, and refine the results to adapt them to their specific needs.

**Insights Exploration**: With the platform, users can compare consumer and employee sentiment across brands and products using the net sentiment heatmap. They can also compare categories and topics to identify relative strengths and weaknesses. According to the vendor, users can view the development of activity, net sentiment, or a specific topic over time and access the detected categories, topics, number of texts, and corresponding sentiment in a table.

**Enhanced Insights**: The platform allows users to identify 360° consumer and employee segmentation using the Personality Traits Theory of Carl Gustav Jung. It also enables users to measure brand equity by comparing a company's product with a generic equivalent. According to the vendor, users can classify posts into Promote, Detract, and Indifferent groups to understand the perceived influence on others. The platform offers insights from four different psychographic-based segments: Loyalists, Ambassadors, Critics, and At-Risks.

**Advanced Text Analytics**: The platform helps users turn opinion aspects into meaningful topics for in-depth insights. It also provides detailed term analysis for a granular understanding of sentiment. According to the vendor, the platform uses AI prediction of NPS-like metrics to establish KPIs for measuring company performance against competitors.

Symanto is a software platform from the company of the same name in Bavaria, designed to transform textual data from online sources into meaningful insights about audiences, competitors, company valuation, brand equity, and mental health. The solution helps to really understand human motivations, attitudes and emotions and apply this knowledge to a daily business through their product portfolio.

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Research Core 1

Symanto

Brand Intelligence

Symanto Insights Platform | One tool to answer customer related business questions

Symanto Insights Platform | One tool to answer customer related business questions within minutes

Symanto Insights Platform is an AI-powered text analytics tool to help you understand how your customers think and feel about your product or brand. Being able to analyse big amounts of rating and review data from over 75 sources such as Amazon, Tripadvisor or even Glassdoor, Symanto Insights Platform delivers you qualitative insights about your consumers and thereby helps you to answer your relevant business questions within minutes.

Introducing Symanto Platform

Leverage Symanto's Psychology AI to save time and cost when working with large volumes of text in multiple languages. 

Find out more at https://www.symanto.net and sign-up free to start now!

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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What is Symanto?