Sysomos, now part of Meltwater

It can help with crisis reporting and understanding consumer sentiments. The tool also helps to create a marketing strategy which would increase the potential reach of the digital marketer. The tool is great for media monitoring where brands need to reply to complaints and other concerns. Meltwater Social provides automatic social listing reports which are useful for reporting.

Klear is great for doing some preliminary research when building out an influencer list. We've used it a lot for this and overall had pretty good success. We sometimes supplement with manual searching, but overall Klear has helped save a lot of time and labor on our end. I do prefer to manage influencer programs myself though, so I don't take advantage of the program's chat functionality, payroll capabilities, etc.

I would say that this is a fine tool for standard social listening tracking or monitoring. I would not say that it's top of class by any means, but it is sufficient and it gets the job done. I would like to see the interface get updated and new functions included.

We manage around 5 different brands, each with multiple channels on social media. Expion allowed us to not only manage them and plan our content with ease, but it also enabled our team to track the competition of each brand without much hassle. Our content planning and review were also elevated due to the powerful collaboration and planning available within the platform.

Expion is well suited for mid to large organizations which manage complicated content calendars across verticals, using lots of assets.

I came to my current job and immediately went to work in implementing a new social media management tool. Sysomos was a great fit.

Sysomos Map is well suited for higher level social listening and gaining a sense of a competitive landscape, opportunities for brands to optimize their social messaging and identifying influencers discussing a particular product or trend.

Sysomos Map does not provide much value when looking into paid media activity, user emotion or channel activity beyond Twitter and Facebook.

Sysomos is well suited to understand trends and conversations online that are happening in real-time and in the past. It is useful for tracking campaign success online as well as competitor actions.

Highly effective to measure a Twitter campaign post-event or campaign, where there is a defined period of time and a pre-defined hashtag (or hashtags) to be measured. Limited at measuring closed networks such as Facebook and LinkedIn.

Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload.

It is well suited to quick turn projects that require very little as far as specific data is concerned. If you're trying to dig into the mentions to garner insights, it can be difficult to view things and find the most relevant content. But if you're looking for broad overviews leveraging big data insights, it is excellent.

It is very well suited for Twitter campaigns. For Facebook and Instagram, you will have to measure manually.

If you need a very simple, quick, efficient, and ease to use tool it will suffice. For more complex historical social listening you are better off with BrandWatch, Crimson Hexagon, or NetBase.

I think purchasing or leasing Sysomos MAP is well suited for large media and advertising organizations.

It is easy to schedule content, but the API breaks for no reason. This causes content to not publish or publish without photos.

It's a great tool, but you should always evaluate your own company goals and see whether this tool is suited for your business or not. There are a lot of social media management and listening tools out there -- Sysomos did work well with us though -- but we chose to transition over to Sprout Social instead.

Expion is great for publishing content across multiple social media pages. It's very robust and the scheduling/posting process is easy. It's definitely better suited for larger companies. For a smaller company, you can find most of the capabilities with a less expensive tool. Expion's analytics are pretty useful.

I would highly recommend Sysomos Expion to a coworker. I think it a great program that saves you time and helps you plan your social media usage. I think it is very appropriate for many companies. Especially companies that are very active on social media. I do not think there is a situation where it is less appropriate.

No much to debate on this question. We are currently using Elite Renting and we are all very disatisfied with the product. The daily rents are never correctly converted into the Ads and constantly need to be corrected. There are only "3 easy steps" but the 3 step is editing 4 different screens of information, very time consuming. Expion was a much better product.

Expion is better for global brands focused on publishing and less on reacting. The tool can slow down the whole engagement and the team may need to check the front office to make sure all messages were answered.

If you are an agency that is interested in gathering social media data about your clients then Sysomos MAP is a great product. If you're looking for more of a social management tool then this isn't for you, though Sysomos does offer a different product for that.

Overall the ease of use, flexibility, and speed of the product makes it VERY useful for us.

Sysomos is not very helpful for brands that don't have a high number of mentions and aren't consumer facing. We're a B2B firm, so our traction on social is pretty minor. If you are in a bigger arena with a lot of major mentions and campaigns to analyze, this tool would be a lot more useful.

Even for our small brands I cannot walk away from the robust reporting and easy to use posting process.

I have recommended Expion to several community manager acquaintances. Because it is expensive as well as very comprehensive, it is best for larger companies and agencies with large clients. It would perhaps be too much for any small businesses or freelancers to use. I would stress the value of the product to whoever is making the ultimate purchasing decision but be realistic when it comes to budget.