Sysomos, now part of Meltwater

Deep dive reports

Accounts service team

Preview listening

It's a very intuitive and user-friendly platform.

It provides the ability to gather actual, verified data (including IG Stories).

Social listening tracking and monitoring.

Sharing of voice analysis.

Brand voice analysis.

Keywords and competitor monitoring/tracking

Content planning and publishing

Community engagement

Analytics and reporting

Asset organization

Content management

Content discovery

Strong Customer Service

Strong Social Media Management

Strong Social Media Analytics

Influencer bio search - detailed assessment of Twitter profiles

Authority scoring - filters out search results to identify influencers talking about a trend or brand

Facebook page analysis - fan insights, sentiment and top followers

Tracking online trends and conversations

Removing noise to only see relevant content

Analytics to track trends overtime and see changes

Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.

Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.

User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.

Expion was pretty customizable, though the tool we transitioned to has since made me realize how much more customizable other options can be. That said, Expion served us well and offered more customization than other tools we looked at.

Expion's best asset, really, is its support staff. Our account rep and the support agents were always responsive and reacted with appropriate levels of urgency. Though a lot of the problems we experienced were due to API limitations, the things they COULD address were resolved with relative speed.

I enjoyed the ability to approach our workload from either an inbox-style view or a more visual view with the workspaces and stacks. People with a more right-brained slant worked better in stacks than left-brained folks who seemed to appreciate the more linear, text-based style of the Single Stream moderation option.

Influencer and communities identification is definitely a strong suit for the tool.

Quick analytics.

Historical data back a year.

Brand mentions

Most retweeted posts

Comparison of one Twitter account to another

Simple queries within 1 year

Quick to return data

Good at basic volume and sentiment

It is particularly good at being able to look backwards in time at conversations.

The information generated from queries is rich, and comes off in real time.

The graphs generated along with data as spreadsheets is intensely rich with useful information.

You can publish the same message to multiple platforms.

Moderating comments is in one feed.

Sysomos Heartbeat: the proactive social media monitoring software. The dashboard was efficient and minimalist, and provided detailed reporting on where the social conversation was held for each individual hotel. The rich data and the simplicity of the dashboard made this tool particularly useful and easy to implement -- it was also easier to train new employees with the software.

Sysomos Heartbeat: We also used it to keep track of any crisis that arose. The tool made it easy to catch any spikes in conversation that would spread rapidly either across one channel or multiple channels.

Customer Service: Our hotels receive lots of inquiries, requests, payments, and reviews through various social channels. Sysomos helped keep track of them.

Scheduling content across Facebook and Twitter

Publishing the same content to multiple pages

Viewing a scheduling calendar

Great account management team/friendly service

Social media planning - you can plan your entire day, week or month of posts out in advance.

Time management - you can schedule multiple posts at once which saves you time.

The ability to post on multiple platforms at once.

I love the different templates that you can select for Craigslist. This makes the listing stand out. Sometimes we have special promotions like "waived pet fee" and I love to use the dogs and cats template for this.

I have used other social media management software that make you do 3 to 5 different steps to post on Craigslist, Expion is the fastest. The one we use currently make use puts in the current price and fix come up with new ad headlines every week. It's terrible.

I love the photo options when posting to Craigslist, we were using the same 3 photos for every Ad until someone showed me how to change the photos to customize each listing.

Collaboration

Organizing different accounts

Huge amounts of data available across multiple channels (blogs, social. web, etc)

Price was not too expensive for my agency's needs

Speed of being able to quickly run searches and produce answers

Quickly allows us to pull basic data.

Very easy to use if you know how to construct Boolean queries.

Flexibility to quickly update keywords / queries.

Customer service.

It's good for major brands and research (especially consumer facing)

It's good for establishing share of voice

It's good for identifying trends over time - focusing in on what caused conversations spikes.

The calendar view of posts is a plus for managing multiple social pages.

The ability to monitor competitive brands in the advanced analytics section has been very informative.

The Library is a great place to share assets amongst teams or cross-functional agencies.

The ability to post in different languages and utilize globally.

I was responsible for providing a detailed analytics dashboard to my clients on a weekly, monthly and yearly basis. Expion made this process very easy because I was able to simply export all of our data into Excel and otherwise make very easy to understand presentations.