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Talkwalker is a versatile tool that offers a range of use cases across different industries. Communications Insight teams have found it …
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What is Talkwalker?
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media…
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What is Talkwalker?
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media insights that…
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- Competitors
- Tech Details
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What is Talkwalker?
Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers.
The platform incorporates five products for one seamless experience:
Social Listening
Social Benchmarking
Media Monitoring
Customer Feedback Analytics
Audience Insights
Blue Silkâ„¢ AI drives Talkwalker's capabilities. It uses the company's NLP and Generative AI technology to enrich the data, categorize it, and surface the most actionable insights.
Talkwalker's platform boasts users among over 2,500 brands.
Talkwalker Features
- Supported: Flexible dashboards
- Supported: APIs
- Supported: Individual Alerts
- Supported: Customizable filters
- Supported: Backdata up to year
- Supported: Results can be sorted by relevance or engagement
- Supported: Results can be exported to PowerPoint, Word, Excel, CSV, RSS
- Supported: Identify influencers
- Supported: Automated sentiment analysis in 29 languages
- Supported: Twitter Certified Product
- Supported: Integrations with third party analytics tools
Talkwalker Videos
How Talkwalker Pro helps marketers save time and effort tracking, analyzing and managing their online presence and campaigns
Talkwalker: social media monitoring and analytics tool.
Talkwalker Customer Testimonials at Client Day 2017
Talkwalker Competitors
Talkwalker Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
Frequently Asked Questions
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media insights that create strong added value for brands and agencies worldwide.
Brandwatch, Salesforce Marketing Cloud Social Studio (retiring), and Engagor (discontinued) are common alternatives for Talkwalker.
Reviewers rate Support Rating highest, with a score of 8.
The most common users of Talkwalker are from Mid-sized Companies (51-1,000 employees).
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(42)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Talkwalker is a versatile tool that offers a range of use cases across different industries. Communications Insight teams have found it invaluable for supporting client briefs and evaluating global owned and earned media spaces. The software's ability to track mentions, news, competitors, and potential backlinks, even with a limited budget, has been highly praised by digital marketers. A consultancy has successfully used Talkwalker to implement and optimize media measurement systems for PR agencies and companies. Marketing and communications teams rely on the platform for social media analytics, influencer marketing, web analytics, social media listening, and competitor analysis. With real-time updates and crisis management features, Talkwalker keeps stakeholders informed during critical moments while generating informative reports.
The software's brand monitoring capabilities have been widely appreciated by users as it allows for the monitoring of brand mentions and backlinks from across the internet. By identifying key opinion leaders through metrics such as followers, engagement, and reach, Talkwalker helps businesses connect with influential voices. The ability to listen to conversations on social media platforms enables marketers to understand customer insights and unmet needs. The flexibility of boolean searches makes it possible to monitor both niche and broader topics efficiently.
Talkwalker has become an instrumental ally in various scenarios. It can supplement or replace traditional desk research by monitoring crisis situations and keeping an eye on general brand reputation issues. The software excels in its ability to identify increased engagement with negative reputation mentions, influencers, and compare past and present events on volume and sentiment. By performing social listening analytics, Talkwalker assists in measuring the impact of social efforts, campaigns, and influencer partnerships effectively. Moreover, it plays a crucial role in understanding cultural, social, and political moments by keeping track of critical conversations.
Overall, Talkwalker proves to be a valuable asset for businesses across industries. Whether monitoring social media for mentions of individuals and companies or tracking brand conversations and mentions for clients at scale, Talkwalker empowers users to identify issues and track brand perception changes over time. With features that cater to brand safety, content optimization, and brand tracking, Talkwalker is a comprehensive solution for businesses seeking to gain insights, measure sentiment, and stay informed about their online presence.
Users have provided several recommendations for Talkwalker based on their experiences with the platform. The following are the three most common recommendations:
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Try Talkwalker: Many users recommend giving Talkwalker a try, especially through the Hootsuite link up. They appreciate the user-friendliness of the platform and its powerful features. Users mention that Talkwalker offers simplicity, advanced capabilities, and coverage of more channels than usual social media tools.
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Utilize Customer Service and Support: Several users highlight Talkwalker's excellent customer service and support. They find the customer service team to be supportive and praise the account management. Users mention personal contact for query responses and commend the team for going above and beyond to help with any issues or queries.
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Focus on ROI and Effective Launch: Users emphasize the importance of dedicating time to effectively launch Talkwalker for better return on investment (ROI). They recommend exploring the IQ Apps feature, utilizing the sales team's offer to build robust dashboards for training and demo purposes during the trial, and studying requirements before using Talkwalker. Some users also mention the need for a guide to Boolean operators in conjunction with the platform.
Overall, users recommend Talkwalker for monitoring brands with multiple products and campaigns, tracking ongoing problems, generating insightful reports for clients, and staying updated with constant updates and great technical support. However, they also suggest considering other services if budget is a constraint and express a desire for more product innovation and integration.
Attribute Ratings
Reviews
(1-13 of 13)Companies can't remove reviews or game the system. Here's why
February 25, 2022
Talkwalker - A worthy addition to a social intelligence tool kit
We use Talkwalker to perform social listening analytics across a roster of our clients to monitor brand health, measure sentiment, identify potential crises, and reveal themes in audience conversation. Many of our scopes require regular social media monitoring to measure the impact of social efforts, campaigns, influencer partnerships, etc. Especially in the past year, our use of Talkwalker quick search has been instrumental in helping us keep our finger on the pulse of critical conversations that aren't specifically tied to one of our clients but can help our clients understand cultural/social/political moments.
- Sentiment Analysis.
- Visualizations.
- Dashboard Creation and Sharing.
- A recent update has made adding filters to the dashboard far more convoluted than necessary.
- Many metrics are displayed as "3.4M", it would be great if you could hover over that number to see the full "3,371,000".
- The tagging feature is buggy and often needs to be done twice to tag the mentions applied in the rule.
February 23, 2022
Immediate Impact on our Business with Brand Monitoring Services
We use talkwalker internally to manage and monitor brand conversations and mentions for our clients at scale - we're able to quickly identify issues or problems that need to be addressed by our clients and track how brand perception changes over time. We also use talkwalker for their mentions feature which can track mentions of product, brand, employees, etc based on the custom filters setup.
- Brand Management
- Trend Analysis
- Market Research
- Improvements to Free Tools to supplement paid subscriptions
- Talkwalker Alerts
February 23, 2022
A 360º tool for those looking for a long-term tool to answer their social intelligence needs
We use Talkwalker across the organization as part of our Tool Stack: Monitoring - track relevant reputational topics that have an impact on our clients, both positive and negative drivers. The alerts features allow us to receive an email with the topics growing in terms of results, although we keep active monitoring daily. Influencer Identification - by tracking the industry and category of interest we are able to identify the key opinion leaders not only by the volume of followers. We can combine multiple metrics available in the platform, such as the number of posts done within the topic, engagement, and reach, to select the most suitable influencers to meet our clients' needs. Customer Insights - understand key moments of consumption and unmet needs by listening to what people are sharing on social media platforms about a theme/brand/product/service. Understanding not only what they are saying, but also who is behind the conversations, thanks to anonymized customer information the tool provides. We are also able to answer less common business questions from our clients as the tool is quite flexible in terms of boolean searches. We are able to listen to what people are saying no matter if it is a very niche topic or a broader one. We are able to collect the relevant results and forensically analyze the drivers of the conversation.
- Boolean searches are flexible, including a lot of advanced boolean terms
- Multiple types of data visualization, both during topic analysis and also in dashboards
- Filter options, especially the Custom Filters and Custom Tags
- AI feature allows us to save time cleaning data or manually tagging specific themes
- Tracking some social platforms, such as LinkedIn
- Improving forum coverage in non-English markets
- I'd like to be able to nest the "NEAR/x" operator two times in a query when defining some setups
January 26, 2020
Talkwalker Review
Marketing and communications teams across the globe use Talkwalker for a wide variety of use cases. These range from social media analytics, influencer marketing, web analytics, and most importantly for social media listening and competitor analysis. Talkwalker really helps to get real-time updates and alerts during crisis management and helps to keep the stakeholders informed and generate reports accordingly.
- Real time monitoring.
- Social media analytics.
- Missing LinkedIn and Facebook real time monitoring.
- Easier application of conditions in topic set up.
November 29, 2019
TalkWalker Free Alerts Are a No-Brainer for Small Businesses
I currently use Talkwalker to monitor social media for mentions of me and my company. It helps me stay abreast of what's happening on different social media channels. Social listening is becoming increasingly important as we need to be aware of who is talking about us and what they are saying.
- Talkwalker helps you monitor online mentions so you can stay aware of what's being said about your company. Social listening is more important than ever.
- Talkwalker also helps you delve deeper into the social insights to track patterns and give you data that can be helpful in the future as you plan your marketing efforts.
- Talkwalker is one of the only products like it that incorporates AI and is, according to some, on the cutting edge in its field.
- I find that the social mention reports I get are sometimes off-target. So it could do a better job of tailoring them to me and my company specifically.
- If anything, there may be too much data. You need to discern what's most useful for you. It could be overwhelming until you do.
- It's pretty expensive. Good, but expensive.
October 15, 2019
Talkwalker Review
We use Talkwalker as a social listening and insight tool. It helps us monitor what is being said about our company and what type of sentiment is being discussed in terms of our work. We find it very helpful when developing content and when we need to know and learn more about the market we are in.
- In-depth reports
- Previews listening
- Customer support is great
- Can be hard to master
- Not as user-friendly for inexperienced social listeners
- Slow response at times
June 12, 2019
Great Functionality & It's Free!
Talkwalker is currently being used by our Creative and Marketing teams. More specifically, our company uses Talkwalker for monitoring brand mentions and backlinks coming in from all across the internet. It addresses the main brand monitoring problem that our company has: it's difficult to know what other influencers and websites are saying about your brand without effective listening software.
- Its email updates are convenient.
- Your query can be very specific.
- It has an unlimited amount of variations, even in the free version.
- It does not catch everything.
- Ineffective in certain cases.
- Not very user-friendly.
May 29, 2018
Beautiful data tool that makes us look great
We use it across many functions, including social, PR, BI, and SMT. These functions have various KPIs and use cases, but the most common ones are brand safety, content optimization, and brand tracking.
- Beautiful quick visualizations. Digestible data for non-data folks.
- Automated reporting. Beautiful reports just show up in my inbox every week. It's awesome
- Sentiment analysis. Generally about 80% correct, so good for aggregate reporting on larger datasets.
- Data accuracy: we've noticed some issues in our dashboards, though customer service has been quick to address.
- Price. At its current price point, it was a tough sell to SMT.
I use Talkwalker in combination with Google Alerts to track mentions, news, competitors' news and updates, backlinks, and potential backlinks. It's an extremely useful tool for every digital marketer out there especially if you have a zero budget.
- Track the news on a particular topic in English or choose to get all news in every language
- Track your brand's mentions
- Track the backlink opportunities
- Keep a close eye on your competition and their updates across the web
- The tool is missing an option of excluding certain words and thus refining your search results.
March 29, 2018
Powerful all round monitoring and analysis suite
Talkwalker is primarily used in Ebiquity's Communications Insight team, supporting client briefs from a range of verticals. The tool is also used to support and measure the success our own in-house marketing effort as well as supplement work conducted by other teams in the company. The Communications Insight team helps brands make sense of the world around them in all media: how they are they portraying themselves in paid media, how do they used owned media assets to support this portrayal and how do we as consumers respond to this image and our interaction with the brand. Talkwalker helps us effectively evaluate the owned and earned media spaces, at a global scale, so we can give clients a complete overview of their - and their competitors' - media activities in a holistic way.
- Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
- Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
- Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
- Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
- Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
- AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
- The sentiment analysis has improved vastly in recent months - the adoption of AI and machine learning has greatly helped - but there is always room for improvement. Having said that, I don't believe there is any listening tool out there which can claim to be totally accurate in this regard
- While the user interface is intuitive, to first-time users the idea of programming searches and manipulating the dashboard space may seem daunting, purely because it is so comprehensive, powerful and has such deep capability. Trust me, it becomes second nature to use very quickly!
- Ability to adopt and monitor new social networks - Talkwalker has worked hard to include social platforms from China in recent months. Given that the nature of social media use is always evolving, it would be good to see these platforms added to the media mix as quickly as possible
April 05, 2016
Talkwalker with Me!
We use Talkwalker in a few different ways: as a supplement or replacement to traditional desk research, monitoring crises situations, and keeping an eye on general brand reputation issues. We have been experimenting with a variety of uses and trying to find new and interesting ways to leverage the big data searches that are available through Talkwalker. We've been using it as a sort of canary in the coal mine to be alerted to increased engagement with negative reputation mentions, identifying influencers, and comparing past and present events on volume and sentiment.
- The Boolean capabilities on the system are incredible. They're not only thorough but address things I never would have though possible, such as metrics. This allows a search to be as particular as you want it, especially if what the client is looking for is difficult to narrow down.
- Their customer service is wonderful. Everyone is very accommodating, kind, and willing to receive suggestions or criticisms as they come. The company is looking to improve in every way they can, and wants feedback.
- The tool is very flexible. There are many roads to the same place, which allows the data to be sliced and diced in all the ways the client needs with relative ease.
- The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
- The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
May 18, 2015
Talkwalker: a product I recommend to my clients
Score 10 out of 10
Vetted Review
Verified User
Before reviewing Talkwalker, let me describe my activity. I am the founder of suntriangle insights, a consultancy that helps PR agencies and companies implement and optimize their media measurement systems. In that capacity, I have tested innumerable traditional and social media monitoring and analysis platforms, including all of Talkwalker's major competitors.
- UX: the product is incredibly easy and intuitive to learn, use and navigate
- Content: great job at incorporating social, online, and broadcast feeds, with ever more sources being added to the mix
- Analytics: one word: WOW. All major online and social media metrics are tracked within the platform and can be added to any report
- Dashboards & reports: incredibly easy and flexible to build, customize, and ,modify dashboards and publish reports
- Compatibility with other platforms and external analytics engines: Talkwalker is extremely flexible and comprehensive in how it makes data available to use in other platforms, from programmatic access to downloads in pretty much every available format.
- Search, sorting and filtering: top notch. Talkwalker has endless filtering and sorting capabilities, making it extremely easy to zero in on relevant coverage and filter out noise.
- Human analysis: programs built around human analysis tend to require advanced custom scoring options. These exist in Talkwalker, but using can become a little cumbersome when analyzing large quantities of articles. Then again, Talkwalker's exporting capabilities make it easy to feed the content into a specialized scoring platform.
December 17, 2014
Talkwalker a brilliant social media monitoring platform
We are reseller of the product on the Italian market.
- Effective reporting capabilites
- Ease of use, user friendliness
- Flexibility
- Talkwalker is basically a monitoring tool, so all functions are on the listen and analyze side of the equation. It's really powerful in that domain, but if you want to use it you should simply be aware of that.