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Talkwalker is a versatile tool that offers a range of use cases across different industries. Communications Insight teams have found it …
Overview
What is Talkwalker?
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media…
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What is Talkwalker?
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media insights that…
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Talkwalker Now! (demo and free trial on this new launch)
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Product Details
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- Competitors
- Tech Details
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What is Talkwalker?
Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers.
The platform incorporates five products for one seamless experience:
Social Listening
Social Benchmarking
Media Monitoring
Customer Feedback Analytics
Audience Insights
Blue Silkâ„¢ AI drives Talkwalker's capabilities. It uses the company's NLP and Generative AI technology to enrich the data, categorize it, and surface the most actionable insights.
Talkwalker's platform boasts users among over 2,500 brands.
Talkwalker Features
- Supported: Flexible dashboards
- Supported: APIs
- Supported: Individual Alerts
- Supported: Customizable filters
- Supported: Backdata up to year
- Supported: Results can be sorted by relevance or engagement
- Supported: Results can be exported to PowerPoint, Word, Excel, CSV, RSS
- Supported: Identify influencers
- Supported: Automated sentiment analysis in 29 languages
- Supported: Twitter Certified Product
- Supported: Integrations with third party analytics tools
Talkwalker Videos
How Talkwalker Pro helps marketers save time and effort tracking, analyzing and managing their online presence and campaigns
Talkwalker: social media monitoring and analytics tool.
Talkwalker Customer Testimonials at Client Day 2017
Talkwalker Competitors
Talkwalker Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
Frequently Asked Questions
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media insights that create strong added value for brands and agencies worldwide.
Brandwatch, Salesforce Marketing Cloud Social Studio (retiring), and Engagor (discontinued) are common alternatives for Talkwalker.
Reviewers rate Support Rating highest, with a score of 8.
The most common users of Talkwalker are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Talkwalker is a versatile tool that offers a range of use cases across different industries. Communications Insight teams have found it invaluable for supporting client briefs and evaluating global owned and earned media spaces. The software's ability to track mentions, news, competitors, and potential backlinks, even with a limited budget, has been highly praised by digital marketers. A consultancy has successfully used Talkwalker to implement and optimize media measurement systems for PR agencies and companies. Marketing and communications teams rely on the platform for social media analytics, influencer marketing, web analytics, social media listening, and competitor analysis. With real-time updates and crisis management features, Talkwalker keeps stakeholders informed during critical moments while generating informative reports.
The software's brand monitoring capabilities have been widely appreciated by users as it allows for the monitoring of brand mentions and backlinks from across the internet. By identifying key opinion leaders through metrics such as followers, engagement, and reach, Talkwalker helps businesses connect with influential voices. The ability to listen to conversations on social media platforms enables marketers to understand customer insights and unmet needs. The flexibility of boolean searches makes it possible to monitor both niche and broader topics efficiently.
Talkwalker has become an instrumental ally in various scenarios. It can supplement or replace traditional desk research by monitoring crisis situations and keeping an eye on general brand reputation issues. The software excels in its ability to identify increased engagement with negative reputation mentions, influencers, and compare past and present events on volume and sentiment. By performing social listening analytics, Talkwalker assists in measuring the impact of social efforts, campaigns, and influencer partnerships effectively. Moreover, it plays a crucial role in understanding cultural, social, and political moments by keeping track of critical conversations.
Overall, Talkwalker proves to be a valuable asset for businesses across industries. Whether monitoring social media for mentions of individuals and companies or tracking brand conversations and mentions for clients at scale, Talkwalker empowers users to identify issues and track brand perception changes over time. With features that cater to brand safety, content optimization, and brand tracking, Talkwalker is a comprehensive solution for businesses seeking to gain insights, measure sentiment, and stay informed about their online presence.
Users have provided several recommendations for Talkwalker based on their experiences with the platform. The following are the three most common recommendations:
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Try Talkwalker: Many users recommend giving Talkwalker a try, especially through the Hootsuite link up. They appreciate the user-friendliness of the platform and its powerful features. Users mention that Talkwalker offers simplicity, advanced capabilities, and coverage of more channels than usual social media tools.
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Utilize Customer Service and Support: Several users highlight Talkwalker's excellent customer service and support. They find the customer service team to be supportive and praise the account management. Users mention personal contact for query responses and commend the team for going above and beyond to help with any issues or queries.
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Focus on ROI and Effective Launch: Users emphasize the importance of dedicating time to effectively launch Talkwalker for better return on investment (ROI). They recommend exploring the IQ Apps feature, utilizing the sales team's offer to build robust dashboards for training and demo purposes during the trial, and studying requirements before using Talkwalker. Some users also mention the need for a guide to Boolean operators in conjunction with the platform.
Overall, users recommend Talkwalker for monitoring brands with multiple products and campaigns, tracking ongoing problems, generating insightful reports for clients, and staying updated with constant updates and great technical support. However, they also suggest considering other services if budget is a constraint and express a desire for more product innovation and integration.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
February 25, 2022
Talkwalker - A worthy addition to a social intelligence tool kit
We use Talkwalker to perform social listening analytics across a roster of our clients to monitor brand health, measure sentiment, identify potential crises, and reveal themes in audience conversation. Many of our scopes require regular social media monitoring to measure the impact of social efforts, campaigns, influencer partnerships, etc. Especially in the past year, our use of Talkwalker quick search has been instrumental in helping us keep our finger on the pulse of critical conversations that aren't specifically tied to one of our clients but can help our clients understand cultural/social/political moments.
- Sentiment Analysis.
- Visualizations.
- Dashboard Creation and Sharing.
- A recent update has made adding filters to the dashboard far more convoluted than necessary.
- Many metrics are displayed as "3.4M", it would be great if you could hover over that number to see the full "3,371,000".
- The tagging feature is buggy and often needs to be done twice to tag the mentions applied in the rule.
- Topic Analysis.
- Dashboard Creation.
- Quick Search.
- Quick search allows immediate response to clients in need of crisis monitoring which has given opportunities for new scopes.
- Metrics have supported owned campaign performance, to prove our strategy worked.
- Identify potential influencers.
I strongly believe that a social intelligence team needs a variety of social listening tools to make for effective monitoring and reporting. Talkwalker is a good complement to other social intelligence tools, especially because of some of its unique capabilities such as its aesthetically pleasing visualizations, unique visual insights, and dashboard customizations.
February 23, 2022
Immediate Impact on our Business with Brand Monitoring Services
We use talkwalker internally to manage and monitor brand conversations and mentions for our clients at scale - we're able to quickly identify issues or problems that need to be addressed by our clients and track how brand perception changes over time. We also use talkwalker for their mentions feature which can track mentions of product, brand, employees, etc based on the custom filters setup.
- Brand Management
- Trend Analysis
- Market Research
- Improvements to Free Tools to supplement paid subscriptions
- Talkwalker Alerts
- Brand Monitoring
- We've built trust with our clients with Talkwalker
- Talkwalker has found brand mentions Google didn't
February 23, 2022
A 360º tool for those looking for a long-term tool to answer their social intelligence needs
We use Talkwalker across the organization as part of our Tool Stack: Monitoring - track relevant reputational topics that have an impact on our clients, both positive and negative drivers. The alerts features allow us to receive an email with the topics growing in terms of results, although we keep active monitoring daily. Influencer Identification - by tracking the industry and category of interest we are able to identify the key opinion leaders not only by the volume of followers. We can combine multiple metrics available in the platform, such as the number of posts done within the topic, engagement, and reach, to select the most suitable influencers to meet our clients' needs. Customer Insights - understand key moments of consumption and unmet needs by listening to what people are sharing on social media platforms about a theme/brand/product/service. Understanding not only what they are saying, but also who is behind the conversations, thanks to anonymized customer information the tool provides. We are also able to answer less common business questions from our clients as the tool is quite flexible in terms of boolean searches. We are able to listen to what people are saying no matter if it is a very niche topic or a broader one. We are able to collect the relevant results and forensically analyze the drivers of the conversation.
- Boolean searches are flexible, including a lot of advanced boolean terms
- Multiple types of data visualization, both during topic analysis and also in dashboards
- Filter options, especially the Custom Filters and Custom Tags
- AI feature allows us to save time cleaning data or manually tagging specific themes
- Tracking some social platforms, such as LinkedIn
- Improving forum coverage in non-English markets
- I'd like to be able to nest the "NEAR/x" operator two times in a query when defining some setups
- Boolean advanced searches and custom filters/tags
- Quick Search
- AI module where you can train your own AI model
- Conversation Clusters
- Positive: We have been able to focus on what is important, the analysis, reducing the time spent in data cleaning and classification. This has allowed us to provide better insights to our clients.
- Negative: Most of the time when they have a new feature it is an extra cost.