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Talkwalker is a versatile tool that offers a range of use cases across different industries. Communications Insight teams have found it …
Overview
What is Talkwalker?
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media…
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What is Talkwalker?
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media insights that…
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Talkwalker Now! (demo and free trial on this new launch)
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Product Details
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- Competitors
- Tech Details
- FAQs
What is Talkwalker?
Talkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers.
The platform incorporates five products for one seamless experience:
Social Listening
Social Benchmarking
Media Monitoring
Customer Feedback Analytics
Audience Insights
Blue Silkâ„¢ AI drives Talkwalker's capabilities. It uses the company's NLP and Generative AI technology to enrich the data, categorize it, and surface the most actionable insights.
Talkwalker's platform boasts users among over 2,500 brands.
Talkwalker Features
- Supported: Flexible dashboards
- Supported: APIs
- Supported: Individual Alerts
- Supported: Customizable filters
- Supported: Backdata up to year
- Supported: Results can be sorted by relevance or engagement
- Supported: Results can be exported to PowerPoint, Word, Excel, CSV, RSS
- Supported: Identify influencers
- Supported: Automated sentiment analysis in 29 languages
- Supported: Twitter Certified Product
- Supported: Integrations with third party analytics tools
Talkwalker Videos
How Talkwalker Pro helps marketers save time and effort tracking, analyzing and managing their online presence and campaigns
Talkwalker: social media monitoring and analytics tool.
Talkwalker Customer Testimonials at Client Day 2017
Talkwalker Competitors
Talkwalker Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
Frequently Asked Questions
Talkwalker is a social media search, monitoring and analytics tool. It delivers insights on any given search term and metrics on owned and earned media performance. Talkwalker offers flexible dashboards, APIs and reports featuring comprehensive filters and actionable social media insights that create strong added value for brands and agencies worldwide.
Brandwatch, Salesforce Marketing Cloud Social Studio (retiring), and Engagor (discontinued) are common alternatives for Talkwalker.
Reviewers rate Support Rating highest, with a score of 8.
The most common users of Talkwalker are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Talkwalker is a versatile tool that offers a range of use cases across different industries. Communications Insight teams have found it invaluable for supporting client briefs and evaluating global owned and earned media spaces. The software's ability to track mentions, news, competitors, and potential backlinks, even with a limited budget, has been highly praised by digital marketers. A consultancy has successfully used Talkwalker to implement and optimize media measurement systems for PR agencies and companies. Marketing and communications teams rely on the platform for social media analytics, influencer marketing, web analytics, social media listening, and competitor analysis. With real-time updates and crisis management features, Talkwalker keeps stakeholders informed during critical moments while generating informative reports.
The software's brand monitoring capabilities have been widely appreciated by users as it allows for the monitoring of brand mentions and backlinks from across the internet. By identifying key opinion leaders through metrics such as followers, engagement, and reach, Talkwalker helps businesses connect with influential voices. The ability to listen to conversations on social media platforms enables marketers to understand customer insights and unmet needs. The flexibility of boolean searches makes it possible to monitor both niche and broader topics efficiently.
Talkwalker has become an instrumental ally in various scenarios. It can supplement or replace traditional desk research by monitoring crisis situations and keeping an eye on general brand reputation issues. The software excels in its ability to identify increased engagement with negative reputation mentions, influencers, and compare past and present events on volume and sentiment. By performing social listening analytics, Talkwalker assists in measuring the impact of social efforts, campaigns, and influencer partnerships effectively. Moreover, it plays a crucial role in understanding cultural, social, and political moments by keeping track of critical conversations.
Overall, Talkwalker proves to be a valuable asset for businesses across industries. Whether monitoring social media for mentions of individuals and companies or tracking brand conversations and mentions for clients at scale, Talkwalker empowers users to identify issues and track brand perception changes over time. With features that cater to brand safety, content optimization, and brand tracking, Talkwalker is a comprehensive solution for businesses seeking to gain insights, measure sentiment, and stay informed about their online presence.
Users have provided several recommendations for Talkwalker based on their experiences with the platform. The following are the three most common recommendations:
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Try Talkwalker: Many users recommend giving Talkwalker a try, especially through the Hootsuite link up. They appreciate the user-friendliness of the platform and its powerful features. Users mention that Talkwalker offers simplicity, advanced capabilities, and coverage of more channels than usual social media tools.
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Utilize Customer Service and Support: Several users highlight Talkwalker's excellent customer service and support. They find the customer service team to be supportive and praise the account management. Users mention personal contact for query responses and commend the team for going above and beyond to help with any issues or queries.
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Focus on ROI and Effective Launch: Users emphasize the importance of dedicating time to effectively launch Talkwalker for better return on investment (ROI). They recommend exploring the IQ Apps feature, utilizing the sales team's offer to build robust dashboards for training and demo purposes during the trial, and studying requirements before using Talkwalker. Some users also mention the need for a guide to Boolean operators in conjunction with the platform.
Overall, users recommend Talkwalker for monitoring brands with multiple products and campaigns, tracking ongoing problems, generating insightful reports for clients, and staying updated with constant updates and great technical support. However, they also suggest considering other services if budget is a constraint and express a desire for more product innovation and integration.
Attribute Ratings
Reviews
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February 25, 2022
Talkwalker - A worthy addition to a social intelligence tool kit
We use Talkwalker to perform social listening analytics across a roster of our clients to monitor brand health, measure sentiment, identify potential crises, and reveal themes in audience conversation. Many of our scopes require regular social media monitoring to measure the impact of social efforts, campaigns, influencer partnerships, etc. Especially in the past year, our use of Talkwalker quick search has been instrumental in helping us keep our finger on the pulse of critical conversations that aren't specifically tied to one of our clients but can help our clients understand cultural/social/political moments.
February 23, 2022
Immediate Impact on our Business with Brand Monitoring Services
We use talkwalker internally to manage and monitor brand conversations and mentions for our clients at scale - we're able to quickly identify issues or problems that need to be addressed by our clients and track how brand perception changes over time. We also use talkwalker for their mentions feature which can track mentions of product, brand, employees, etc based on the custom filters setup.
February 23, 2022
A 360º tool for those looking for a long-term tool to answer their social intelligence needs
We use Talkwalker across the organization as part of our Tool Stack: Monitoring - track relevant reputational topics that have an impact on our clients, both positive and negative drivers. The alerts features allow us to receive an email with the topics growing in terms of results, although we keep active monitoring daily. Influencer Identification - by tracking the industry and category of interest we are able to identify the key opinion leaders not only by the volume of followers. We can combine multiple metrics available in the platform, such as the number of posts done within the topic, engagement, and reach, to select the most suitable influencers to meet our clients' needs. Customer Insights - understand key moments of consumption and unmet needs by listening to what people are sharing on social media platforms about a theme/brand/product/service. Understanding not only what they are saying, but also who is behind the conversations, thanks to anonymized customer information the tool provides. We are also able to answer less common business questions from our clients as the tool is quite flexible in terms of boolean searches. We are able to listen to what people are saying no matter if it is a very niche topic or a broader one. We are able to collect the relevant results and forensically analyze the drivers of the conversation.
January 26, 2020
Talkwalker Review
Marketing and communications teams across the globe use Talkwalker for a wide variety of use cases. These range from social media analytics, influencer marketing, web analytics, and most importantly for social media listening and competitor analysis. Talkwalker really helps to get real-time updates and alerts during crisis management and helps to keep the stakeholders informed and generate reports accordingly.
November 29, 2019
TalkWalker Free Alerts Are a No-Brainer for Small Businesses
I currently use Talkwalker to monitor social media for mentions of me and my company. It helps me stay abreast of what's happening on different social media channels. Social listening is becoming increasingly important as we need to be aware of who is talking about us and what they are saying.
October 15, 2019
Talkwalker Review
We use Talkwalker as a social listening and insight tool. It helps us monitor what is being said about our company and what type of sentiment is being discussed in terms of our work. We find it very helpful when developing content and when we need to know and learn more about the market we are in.
June 12, 2019
Great Functionality & It's Free!
Talkwalker is currently being used by our Creative and Marketing teams. More specifically, our company uses Talkwalker for monitoring brand mentions and backlinks coming in from all across the internet. It addresses the main brand monitoring problem that our company has: it's difficult to know what other influencers and websites are saying about your brand without effective listening software.
May 29, 2018
Beautiful data tool that makes us look great
We use it across many functions, including social, PR, BI, and SMT. These functions have various KPIs and use cases, but the most common ones are brand safety, content optimization, and brand tracking.
I use Talkwalker in combination with Google Alerts to track mentions, news, competitors' news and updates, backlinks, and potential backlinks. It's an extremely useful tool for every digital marketer out there especially if you have a zero budget.
March 29, 2018
Powerful all round monitoring and analysis suite
Talkwalker is primarily used in Ebiquity's Communications Insight team, supporting client briefs from a range of verticals. The tool is also used to support and measure the success our own in-house marketing effort as well as supplement work conducted by other teams in the company. The Communications Insight team helps brands make sense of the world around them in all media: how they are they portraying themselves in paid media, how do they used owned media assets to support this portrayal and how do we as consumers respond to this image and our interaction with the brand. Talkwalker helps us effectively evaluate the owned and earned media spaces, at a global scale, so we can give clients a complete overview of their - and their competitors' - media activities in a holistic way.
April 05, 2016
Talkwalker with Me!
We use Talkwalker in a few different ways: as a supplement or replacement to traditional desk research, monitoring crises situations, and keeping an eye on general brand reputation issues. We have been experimenting with a variety of uses and trying to find new and interesting ways to leverage the big data searches that are available through Talkwalker. We've been using it as a sort of canary in the coal mine to be alerted to increased engagement with negative reputation mentions, identifying influencers, and comparing past and present events on volume and sentiment.
May 18, 2015
Talkwalker: a product I recommend to my clients
Score 10 out of 10
Vetted Review
Verified User
Before reviewing Talkwalker, let me describe my activity. I am the founder of suntriangle insights, a consultancy that helps PR agencies and companies implement and optimize their media measurement systems. In that capacity, I have tested innumerable traditional and social media monitoring and analysis platforms, including all of Talkwalker's major competitors.
December 17, 2014
Talkwalker a brilliant social media monitoring platform
We are reseller of the product on the Italian market.