Filter Ratings and Reviews
Filter 45 vetted TapClicks reviews and ratings
Reviews (1-25 of 26)
July 10, 2019
TapClicks is great for an all in one dashboard
TapClicks is used by our organization to gather various information from other platforms and create a single dashboard for our clients. It is used in our digital marketing department. It solves the problem of sending multiple dashboards to our clients. Instead, we are able to compile all of our data into one and send it off.
- TapClicks customer service is quick to respond.
- TapClicks has great design concepts to visualize the data.
- TapClicks has easy API integrations with most service providers.
- TapClicks is very difficult to use for the first time.
- The on-boarding process and setting up the dashboards can be time consuming.
- Make the UI easier to use and possibly have a chat feature with support.
April 15, 2018
The perfect BI Platform for publishers
We use TapClicks for our advertisers. Before TapClicks, my colleagues simply sent out Excel reports in the form of a table. There were little analytics. We were not able to compete with the upcoming agencies which provide clients with BI solutions tools. Our sales representatives and clients are very impressed to see the dashboards from TapClicks.
- Abundance of widgets for building dashboard templates.
- It offers the structure of business units, groups of client groups and client groups etc which makes it easy to organize the clients according to our company structure.
- The dashboards are easy to modify.
- Sections and dashboards can be copied/duplicated for use in other dashboards.
- Users are assigned profiles to make the appropriate dashboards available to them
- A lot of data sources' APIs have already been built.
- Bar charts and pie charts are not sorted in descending/ascending order. They are in alphabetical order.
- Support's response time can be slow.
- Steep learning curve
November 04, 2016
Helping multi-unit organizations manage marketing programs effectively and efficiently
Our agency specializes in helping multi-unit organizations surround each of their locations with the right social, mobile and digital marketing support that drives business results. Tap Analytics is vital to our business model, allowing us to measure and optimize efforts in real-time, at scale. The platform is used across our entire organization on a daily basis. Our ability to pull data at a store-level, groups of stores or at the brand level gives us an edge and makes us work smarter. We have connect Facebook Insights, Facebook Ads, Google, Twitter, Instagram, Mailchimp, Constant Contact, and set-up numerous Import Wizards that pulls in app data, online order data and in-store POS data for a comprehensive, actionable report.
- Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
- Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
- Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
- Parsing Time: We rely on the Import Wizard quite a bit. When we upload a new file, sometimes it parses and is in the dashboard within 30 minutes but usually it takes a full day. We usually need that data much faster and it would be great if it could parse quicker.
- We had a long standing issue where the Total Facebook Likes and Twitter Likes in the dashboard would display a compounded aggregate, not the total. So for example, we have 1,000 Likes on Nov 3, 1,002 Likes on Nov 4th (because we added 2 people) - the Big Number would show this as a total of 2,002 total likes instead of 1,002.
November 23, 2016
Streamline Client Reporting
TapClicks is used to provide custom data visualization and reporting for our clients. Integration with service providers such as DoubleClick Bid Manager, Facebook and Google Analytics saves our firm tens of hours every week.
- Data Visualization
- Custom Reporting
- Custom Dasboards
- White-label Branding
- Improve Wiki & Knowledge Center
- Simplify instructions
- Reporting breakdown by day
We use TapClicks for our digital dashboard for our clients. This is used across the organization to provide data to our clients about their digital campaigns. The business problem this addresses, is it saves us a lot of money from doing custom development or having resources for manually pulling reports to send to clients. The portal increases customer retention because they are able to see in near real time how their campaigns are doing.
- Easy to use.
- Easy to customize.
- Clearly shows important data.
- The API pushes could be more real time instead of us having to go into the dashboard and update it to get up-to-date results.
- Have the ability to set customer access dates. So, if we have a client that is running a 3 month campaign then we can set up the client and after 3 months their access is turned off.
- They are still missing some data that we feel is important, such as active view impressions for Google Adwords campaigns.
November 08, 2016
Director of Finance's Review of TapClicks
Our organization currently uses the TapClick dashboard to allow our clients access to their marketing campaigns and analytics for the products and services that our organization provides. Our sales and executive teams also use the dashboard to view client marketing analytics.
- They send out communications regularly to provide information regarding updates and changes to the platform.
- They are willing to listen to and take into account any feedback that we provide regarding the platform.
- The TapClick team members are always friendly, cooperative, and readily available.
- The platform is not user friendly and is complicated not just for basic users but admins also. The platform is not set up in a logic manner.
- The reporting tool doesn't have as much functionality and is not easily customized as we would like.
- The import function that we are currently utilizing is very time consuming and often experiences errors so data is not imported.
November 07, 2016
An Honest Review of TapAnalytics
We use it for all client reporting and dashboards. The business problems it solves is providing a single place for all client service reporting.
- Easy to manage
- Easy to onboard clients
- Easy to set up client access
- Lack of communication when data doesn't populate/APIs are updated
- Lack of oversight when breakdowns occur/no ETA when problems will be fixed
Our fulfillment team currently uses TapClicks. We are responsible for providing reports for all client campaigns across both of our locations. Using TapClicks frees up my team's time to focus on other tasks besides pulling reporting. The TapClicks reports are very easy to use and easy for our clients to understand.
- Easy to add clients to dashboard
- Easy to understand reports and metrics
- Easy to schedule monthly reporting
- Needs improvement on being able to customize reports
November 01, 2016
Programmatic Trading Desk Startup
Tapclicks is currently used across our entire organization and all clients. Internally, we primarily use TapClicks to capture insights and manage goals across multiple advertising channels. Our clients use our TapClicks white-label solution to monitor advertising campaign performance and to share insights across their organizations with ease.
- Very intuitive to use and quickly scales from a single data service to hundreds of data services with no-IT involvement.
- Rigorous product development cycle ensures improved functionality comes to market each month.
- Quick turnaround for all support related questions.
- Pricing. Scaling an organization should see the economies of scale kick in. It is not the case today as subscription prices do not have logical pricing tiers.
- Improve current data service integrations to go deeper in what is accessible by the API versus expanding data integrations.
- Some form of trigger notification tool to send notifications to users based upon pre-determined triggers.
August 12, 2016
TapClicks took us from 2 days work down to minutes
We currently use TapClicks to analyse and report on our own and our customers' activities on digital marketing efforts.
- TapClicks gathers vast amounts of datasets into one overview with the ability to drill or filter down to details when needed.
- TapClicks has an extensive lists of integrations that are simple to click and point to set-up and just work in literarily seconds.
- As far as a reporting tool, TapClicks provides us with customisable reports that pull out the data and visualizations we need. It saves us hours of work.
- When new datasets or integrations are available, requested or need improvement, TapClicks delivers fast and with quality in their product release cycle.
- While visualizations are plentiful and more are added regularly, it still could look more beautiful - especially when exported to a PDF.
- Sorry to say, but seeing how PowerPoint still is a standard within presenting reports, it would have been a wonderful thing if we could export reports to a PowerPoint template.
- Setting up and altering setup could have been more intuitive.
July 29, 2016
Easy to Use Marketing Dashboard
We are a white label marketing service. We use TapClicks to display campaign KPIs across many services in a single easy to use interface.
- Integrates with most major marketing platforms
- Easy to use intuitive interface
- Evolving platform with new features being added monthly
- Great customer service
- Further development of custom widgets so we can combine and display data from different services in a single interface.
July 22, 2016
TapClicks - A Breath of Fresh Air
We use TapClicks at Calcium to showcase data for our Pharma client's products. We needed a dashboard that aggregated many data sets rather than sending individual reports or compiling data manually.
- The amount and selection of API integrations is exactly what we needed.
- The user interface of TapClicks was better than competitors.
- Retrieving data from new API integrations takes a long time.
- Able to add new metrics rather than contacting our account rep then an engineer.
- Able to back-date data.
TapClicks is being used to provide Paid Media Campaign Performance and Delivery reporting to our clients. We are an advertising agency and run campaigns on MediaMath, DBM, Adwords, Bing, etc. This replaced a manual process that was very labor intensive.
- Easy implementation. I had the dashboard up and running, ready for client facing deployment during my free trial without any support.
- Easy management. Very little training is required to be able to manage the tool.
- API Library. Very robust library of available services.
- Service support. Some services aren't fully implemented and may not be fully available in the Dashboard concepts (i.e. heat mapping international delivery via MediaMath).
- Custom services. This isn't very intuitive and could use a user experience release.
It is being used in the Marketing department and for monthly data visualizations for the purpose of monthly marketing operational metrics.
- Flexibility and versatility of data visulaizations
- Feature rich
- Can identify trends fairly easily
- Extremely laborious in set-up
- Little in the way of tech support
- Difficulty in pulling programmatic advertising data from various publishers and 3rd part ad platforms
August 02, 2016
An easier agency life with Tap Analytics
To report on all our clients as a digital marketing agency - we use tap to give us a helicopter view of individual campaigns as well as providing a transparent platform for our clients to see how their campaigns are performing
- Easy to use
- Large range of API's to platforms
- Custom configuration
- Reporting
- Visual look in reporting
- Alerts when campaigns are not performing
I worked with DFM, and we leveraged TapClicks as the analytical platform for our automotive product. We upsold the platform to dealers as well. The analytics platform solved a need for us to consolidate reporting from DFP, exchanges, email partners, Craig's List, social platforms, all into one consolidated reporting solution for clients.
- Tap's ability to integrate and build APIs is world class
- The elegant presentation of data puts function and form into action and allows you to convey complexity to clients without overwhelming.
- The team is great at innovating and responding to customer needs.
- The rankings for leads needs to continue to be refined
TapClicks has decreased the manual work that goes into our operations team's day to day work. By compiling a resource that integrates with all of our Digital Marketing platforms it both saves us time, and allows our clients to view how their campaigns are running in real time. We are currently in the process of rolling out TapOrders and TapWorkflow, which I believe will save us even more time, and will provide a cleaner and more detailed portal where they can submit RFPs and Orders.
- Integrates with numerous platforms, and if they don't integrate you can set up a data integration yourself.
- Categories allow you to combine similar products from different services so your clients can see a total number, instead of the separate services.
- Easy to generate reports.
- The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
- I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
- I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
July 20, 2016
TapClicks Solves Real Business Problems.
TapClicks has the ability to incorporate lots of data from most of the top publishers on the web and bring them into one place. It can also quickly import custom data as needed and build widgets off it. TapClicks has quickly grown in our company because of its flexibility across products, metrics types, and publishers. We're incorporating it across different business units, external partners, and connecting it to our billing and CRM systems.
- Integrate Data.
- Build Automated Reports.
- Bulk Adding of Customers.
- Missing some configuration of metrics, timelines, reporting.
- Bugs happen regularly, though this is offset by quick patches and lots of new features all the time.
- Ability to hide reporting sources and widgets when they don't have any data. This should be automatic.
We use TapClicks for our internal reports, as well as reports we send to clients. The ability to have our clients log in so they can review their metrics in real time has proved to be a very useful tool. We use it across our entire organization and I would say the problem that it best addresses is its ability to be a single point of entry for all our data.
- Their customers support is superb, any question you have is quickly answered.
- They're open to new ideas and feedback from my use of their product. I've even seen them implement an idea I had which was really cool.
- It's user friendly and fairly easy to use and navigate through. The ability to control what information is used and not used gives us the ability to show our clients exactly what they want.
- I'd say they could work at implementing their product with more vendors. They have a ton available, I wouldn't say this is a fault or negative point, but the more people they work with and plug into the better.
We use Tapclicks in our digital marketing department to pull in our data from our display advertising efforts, web analytics and importing of offline data. This allows us to easily create branded reports that we can send to our clients. We also use Tapclicks to monitor our internal digital analytics.
- Great visual representation of data. This helps us quickly analyze data.
- Easy to use and intuitive interface. This provides more time creating dashboards, and client reports.
- Fantastic integration. All of our advertising services are added at the click of a button.
- Specifically for our use, the El Toro display ad service API needs some work. For example, we have to calculate device clicks, and impression percentage offline, and then import it through the wizard.
- Organization of dashboards would be helpful. Integration of folders would help with the large amount of dashboards we have.
- Individual themes per users would also be nice. We like the velvet light, it fits well with our branding. But internally we would like to use a darker theme, sense it is easier on the eyes.
December 16, 2016
Great but not cheap dashboard
I've been using TapClicks for the last year and it has been very helpful to distribute the actual reports to my clients, helping them to access their campaigns in real time and make better decisions to manage their budgets. The workflow between our clients has been improved exponentially.
- Get different profiles to every client.
- Concentrate all data in one place.
- Integration with everybody's traffic source.
- Not cheap.
- Can't use a flat rate if you have a lot of clients.
August 01, 2016
My Trial Experience of TapClicks
My biggest needs was to find a software that made reporting seamless. I used TapClicks for its integratable metrics from Google Analytics, Google Adwords, and social media campaign monitoring. It is used by me personally for my clients. It addresses the problems of providing a report that CEO's or Executives of the company can comprehend and understand how digital metrics of their website and(or) campaigns are being measured and analyzed.
- Integrates well with Google Analytics and Adwords Reporting.
- Provides a complete client report that is ready to be sent to your client which are ready in HTML and PDF formatting.
- Visually it's very easy to read, especially campaign monitoring, such as social media.
- The team/staff could be more responsive to questions and(or) issues.
- The customization of the reports could be more flexible.
- The basic pricing should be listed. I'm still not completely sure how much it would cost to use the standard features for two clients.
July 29, 2016
Solid dashboard with great pricing
We use TapClicks to provide data to our clients who use a mobile web product that we offer in the HR space. It is only being used in the analytics department for client services purposes. It allows us to give clients direct insight into numbers and circumvents our team from constantly having to send reports and updates out.
- It's a very good looking dashboard compared to others I looked at.
- The way you can structure clients and users is excellent.
- The customization feature is quite easy to use.
- Scrolling on the dashboards is terrible. If you are using a mouse to scroll it constantly scrolls through the different widgets rather than just the dashboard. This is especially bad for maps.
- There seems to be little bugs that pop up out of nowhere. For example, right now a widget of mine says that there is no data for the specified time frame when I know there is.
- Setting up reports is not very straightforward.
July 19, 2016
More slicing and dicing keeps customers happy
We use TapClicks to consolidate several data sources to give our clients a holistic perspective of what is happening on the internet, including our products and other resource that Tap supports.
- Pulls data from multiple sources: this allows our customers one stop shopping for all of their data vs. going from one login to the next.
- Displays well: It gives the ability to create nice dashboards that are custom to each customer
- Limited connections: Not all top tier vendors are integrated with Tap. They do add some, but main providers like Criteo are not on their list
It is used only in our department. It helps our team aggregate data for our clients so we can send them 1 full report on all of their digital media campaigns running. We also use it to check optimization across platforms and enables us to move money around more quickly based on performance.
- They integrate with a lot of different programs.
- They are open to suggestions and changes you would like to see in the platform.
- There are a lot of bugs.
- The support team isn't as responsive as we would like them to be.
TapClicks Scorecard Summary
About TapClicks
Categories: Marketing Intelligence, Marketing Analytics
TapClicks Screenshots
TapClicks Integrations
Google Analytics, AdRoll, AdGear Advertiser, ApexChat, AppNexus, Bing Ads, CallRail, Callcap, CallSource, Constant Contact, iContact, Mailchimp, Yahoo! Advertising, now Yahoo Gemini (Verizon Media Native), Marchex, MicroStrategy Analytics, Moat Analytics, Moz, ReachLocal, Simpli.fi, Sizmek, The Trade Desk, Wufoo, TubeMogul (discontinued), Twitter Ads, Vertical Response, DoubleClick Bid Manager, Linkedin, Google Adwords, Google Webmaster Tools, AspenEmail, Avanser, BMI Elite, Boostability, Choozle, CDS, Celtra, Centro DSP, Clipcentric, Data Dynamix, DoubleClick for Advertisers, DoubleClick for Publishers, DudaMobile, DudaOne, El Toro, ExactTarget, Facebook Ads, Facebook Insights, Foursquare, Goldbach, Instagram, IV Interactive, Jivox, Jumptap, Lamark Media, LitBreaker, MediaMath, MediaProwler, Mocentric, Pinterest, Recrue, YaSabe, Yashi, Youtube, Yext, Yelp
TapClicks Competitors
Pricing
- Has featureFree Trial Available?Yes
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?No
TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.
TapClicks Support Options
| Free Version | Paid Version | |
|---|---|---|
| Phone | ||
| Forum/Community | ||
| FAQ/Knowledgebase | ||
| Social Media | ||
| Video Tutorials / Webinar |
TapClicks Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
| Supported Countries: | United States, Australia, Canada, United Kingdom, Mexico, Latin America, Europe, Global |
| Supported Languages: | English |