TrustRadius
https://media.trustradius.com/product-logos/Gk/dr/KKU28FAG7X23.JPEGTapClicksThe perfect BI Platform for publishers2018-04-15T20:03:47.182ZWe use TapClicks for our advertisers. Before TapClicks, my colleagues simply sent out Excel reports in the form of a table. There were little analytics. We were not able to compete with the upcoming agencies which provide clients with BI solutions tools. Our sales representatives and clients are very impressed to see the dashboards from TapClicks.,Abundance of widgets for building dashboard templates.
It offers the structure of business units, groups of client groups and client groups etc which makes it easy to organize the clients according to our company structure.
The dashboards are easy to modify.
Sections and dashboards can be copied/duplicated for use in other dashboards.
Users are assigned profiles to make the appropriate dashboards available to them
A lot of data sources' APIs have already been built.,Bar charts and pie charts are not sorted in descending/ascending order. They are in alphabetical order.
Support's response time can be slow.
Steep learning curve,10,We are able to steer more business from clients who have been provided with BI solutions.,Tableu and YellowfinKevin YipHelping multi-unit organizations manage marketing programs effectively and efficiently2016-11-04T16:40:26.306ZOur agency specializes in helping multi-unit organizations surround each of their locations with the right social, mobile and digital marketing support that drives business results. Tap Analytics is vital to our business model, allowing us to measure and optimize efforts in real-time, at scale. The platform is used across our entire organization on a daily basis. Our ability to pull data at a store-level, groups of stores or at the brand level gives us an edge and makes us work smarter. We have connect Facebook Insights, Facebook Ads, Google, Twitter, Instagram, Mailchimp, Constant Contact, and set-up numerous Import Wizards that pulls in app data, online order data and in-store POS data for a comprehensive, actionable report.,Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.,Parsing Time: We rely on the Import Wizard quite a bit. When we upload a new file, sometimes it parses and is in the dashboard within 30 minutes but usually it takes a full day. We usually need that data much faster and it would be great if it could parse quicker.
We had a long standing issue where the Total Facebook Likes and Twitter Likes in the dashboard would display a compounded aggregate, not the total. So for example, we have 1,000 Likes on Nov 3, 1,002 Likes on Nov 4th (because we added 2 people) - the Big Number would show this as a total of 2,002 total likes instead of 1,002.,10,,Import Wizard: vital for what we do, very happy with this functionality and it keeps getting easier to use.
Facebook Insights: great, except for fan community size metrics on the dashboard.
Facebook Ads: A lot of reporting options here, which is good, but also overwhelming.
Twitter: We would love to see this developed more, similar to Facebook Insights. Very limited reporting options.
Instagram: We would love to see this developed more, similar to Facebook Insights. Very limited reporting options.
Google Analytics: great
Google AdWords: great
Mailchimp: see below, same.
Constant Contact: Overall good but we'd like the ability to pull data based on list. Currently there is no way to report out on results based on list - it's just an aggregate. We have internal and external emails and only want to report on the external emails.,Yes, we believe it has driven impact to our organization. Our clients often ask for a report with very short notice and we are able to provide that data to them through this platform. They may not value the platform like we do BUT they value that our team can provide them with more data that tells a story than any other marketing partner they work with.Melissa TelsrowStreamline Client Reporting2016-11-11T19:33:25.470ZTapClicks is used to provide custom data visualization and reporting for our clients. Integration with service providers such as DoubleClick Bid Manager, Facebook and Google Analytics saves our firm tens of hours every week.,Data Visualization
Custom Reporting
Custom Dasboards
White-label Branding,Improve Wiki & Knowledge Center
Simplify instructions
Reporting breakdown by day,9,Automate reporting
Increase productivity
Improve client communication,Campaign data from multiple sources especially include 1st and 3rd party technologies.,Our firm realized a savings of 10-25 hours per week by using TapClicks.,5,3,Client Reporting
Data Visualization
Billing,Geographic data Visualization
Custom reports
First party data analysis,Data analysis
Data research
Marketing,10,Less time spent in Excel
Automated reporting
Error reduction,SEMRush, DoubleClick, QuickBooks for MacDan NicholsOverall Good Program2016-11-11T21:16:33.061ZWe use TapClicks for our digital dashboard for our clients. This is used across the organization to provide data to our clients about their digital campaigns. The business problem this addresses, is it saves us a lot of money from doing custom development or having resources for manually pulling reports to send to clients. The portal increases customer retention because they are able to see in near real time how their campaigns are doing.,Easy to use.
Easy to customize.
Clearly shows important data.,The API pushes could be more real time instead of us having to go into the dashboard and update it to get up-to-date results.
Have the ability to set customer access dates. So, if we have a client that is running a 3 month campaign then we can set up the client and after 3 months their access is turned off.
They are still missing some data that we feel is important, such as active view impressions for Google Adwords campaigns.,8,Improve client communication
Cost savings
Increase Revenue,We use the out of the box TapClick. Not exactly sure what the question is asking. We have tied together Google Adwords, Facebook, CallSource, BMI Elite, and a few other campaigns. Support has always been pretty helpful.,At this point we have not seen increase in revenue due to TapClicks. We are fairly new with them, and believe we will start realizing increased revenue in the next few months.Jeff RackleyDirector of Finance's Review of TapClicks2016-11-08T19:38:26.276ZOur organization currently uses the TapClick dashboard to allow our clients access to their marketing campaigns and analytics for the products and services that our organization provides. Our sales and executive teams also use the dashboard to view client marketing analytics.,They send out communications regularly to provide information regarding updates and changes to the platform.
They are willing to listen to and take into account any feedback that we provide regarding the platform.
The TapClick team members are always friendly, cooperative, and readily available.,The platform is not user friendly and is complicated not just for basic users but admins also. The platform is not set up in a logic manner.
The reporting tool doesn't have as much functionality and is not easily customized as we would like.
The import function that we are currently utilizing is very time consuming and often experiences errors so data is not imported.,4,,Digital Services ProductsFacebookGoogleBingManual Data Sources (Matchbacks & ROI Reports) for Direct Mail Products & Shared Mail,At this point, TapClicks has not driven any additional revenue for our organization. Our clients still find the platform difficult to navigate and prefer emailed reports for results over the dashboard.Brandy Lupo
Unspecified
TapClicks
41 Ratings
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