TapClicks Reviews

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Phil Parrish | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Review Source
The TapClicks platform is utilized by our Client Services department to provide 24/7 login level advertising performance reporting for our clients. Instead of having to consolidate advertising performance data from disparate platforms, manually building reports, and having to schedule calls with clients to review advertising performance, TapClicks enables our Client Services department to provide consolidated performance reporting across all media channels and platforms in a visually stunning format. By licensing the TapClicks 'tapReports' product, our Client Services departments save countless hours of time while providing a great reporting experience for our clients that they value.
  • Consolidate reporting across multiple third-party platforms
  • Third-party API integrations with hundreds of marketing, advertising, and CRM platforms
  • Data visualizations
  • Customer support
  • New product features and tools
  • Reporting and data analytics
  • Demo dashboards for sales professionals
  • Reseller incentives
  • More hands-on support
For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use TapClicks for our advertisers. Before TapClicks, my colleagues simply sent out Excel reports in the form of a table. There were little analytics. We were not able to compete with the upcoming agencies which provide clients with BI solutions tools. Our sales representatives and clients are very impressed to see the dashboards from TapClicks.
  • Abundance of widgets for building dashboard templates.
  • It offers the structure of business units, groups of client groups and client groups etc which makes it easy to organize the clients according to our company structure.
  • The dashboards are easy to modify.
  • Sections and dashboards can be copied/duplicated for use in other dashboards.
  • Users are assigned profiles to make the appropriate dashboards available to them
  • A lot of data sources' APIs have already been built.
  • Bar charts and pie charts are not sorted in descending/ascending order. They are in alphabetical order.
  • Support's response time can be slow.
  • Steep learning curve
It is well suited for organizations without the proper staffing of data scientists or analysts because no knowledge of Python or even SQL is needed. They do everything behind the scene for you. On the other hand, the dashboard may not be as easily modified as you would to those which can be modified by Python or SQL. It may not be a good solution if you don't have enough budget or a lot of clients because they charge by each active client.
Melissa Telsrow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our agency specializes in helping multi-unit organizations surround each of their locations with the right social, mobile and digital marketing support that drives business results. Tap Analytics is vital to our business model, allowing us to measure and optimize efforts in real-time, at scale. The platform is used across our entire organization on a daily basis. Our ability to pull data at a store-level, groups of stores or at the brand level gives us an edge and makes us work smarter. We have connect Facebook Insights, Facebook Ads, Google, Twitter, Instagram, Mailchimp, Constant Contact, and set-up numerous Import Wizards that pulls in app data, online order data and in-store POS data for a comprehensive, actionable report.
  • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
  • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
  • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
  • Parsing Time: We rely on the Import Wizard quite a bit. When we upload a new file, sometimes it parses and is in the dashboard within 30 minutes but usually it takes a full day. We usually need that data much faster and it would be great if it could parse quicker.
  • We had a long standing issue where the Total Facebook Likes and Twitter Likes in the dashboard would display a compounded aggregate, not the total. So for example, we have 1,000 Likes on Nov 3, 1,002 Likes on Nov 4th (because we added 2 people) - the Big Number would show this as a total of 2,002 total likes instead of 1,002.
Well suited for multi-unit organizations.
Dan Nichols | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
TapClicks is used to provide custom data visualization and reporting for our clients. Integration with service providers such as DoubleClick Bid Manager, Facebook and Google Analytics saves our firm tens of hours every week.
  • Data Visualization
  • Custom Reporting
  • Custom Dasboards
  • White-label Branding
  • Improve Wiki & Knowledge Center
  • Simplify instructions
  • Reporting breakdown by day
TapClicks is the perfect solution for advertising agencies who leverage third-party technology providers for digital marketing. TapClicks streamlines client reporting by enabling users to create branded reports from multiple vendors, automagically.
November 11, 2016

Overall Good Program

Jeff Rackley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use TapClicks for our digital dashboard for our clients. This is used across the organization to provide data to our clients about their digital campaigns. The business problem this addresses, is it saves us a lot of money from doing custom development or having resources for manually pulling reports to send to clients. The portal increases customer retention because they are able to see in near real time how their campaigns are doing.
  • Easy to use.
  • Easy to customize.
  • Clearly shows important data.
  • The API pushes could be more real time instead of us having to go into the dashboard and update it to get up-to-date results.
  • Have the ability to set customer access dates. So, if we have a client that is running a 3 month campaign then we can set up the client and after 3 months their access is turned off.
  • They are still missing some data that we feel is important, such as active view impressions for Google Adwords campaigns.
TapClick is well suited for marketing agencies that have clients running digital campaigns and the agency doesn't have the resources to develop their own custom dashboard.
Brandy Lupo | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
Our organization currently uses the TapClick dashboard to allow our clients access to their marketing campaigns and analytics for the products and services that our organization provides. Our sales and executive teams also use the dashboard to view client marketing analytics.
  • They send out communications regularly to provide information regarding updates and changes to the platform.
  • They are willing to listen to and take into account any feedback that we provide regarding the platform.
  • The TapClick team members are always friendly, cooperative, and readily available.
  • The platform is not user friendly and is complicated not just for basic users but admins also. The platform is not set up in a logic manner.
  • The reporting tool doesn't have as much functionality and is not easily customized as we would like.
  • The import function that we are currently utilizing is very time consuming and often experiences errors so data is not imported.
A organization that has a smaller customer base would be ideal for this platform and ideally only provides services/products that can be automatically synced with the platform. An organization that has over 3,000 customers where each customer hierarchy is unique, like our organization, is not the most ideal customer for TapClicks. We also sell a lot of products that cannot be automatically synced with the dashboard and therefore it is a very cumbersome, manual process to get the appropriate data into the dashboard to make it useful.
Will Gallahue | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use it for all client reporting and dashboards. The business problems it solves is providing a single place for all client service reporting.
  • Easy to manage
  • Easy to onboard clients
  • Easy to set up client access
  • Lack of communication when data doesn't populate/APIs are updated
  • Lack of oversight when breakdowns occur/no ETA when problems will be fixed
If you have a number of clients with common services and KPIs you can set up reporting for everyone in a single day.
November 02, 2016

Perks of TapClicks

Rebekah Steen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our fulfillment team currently uses TapClicks. We are responsible for providing reports for all client campaigns across both of our locations. Using TapClicks frees up my team's time to focus on other tasks besides pulling reporting. The TapClicks reports are very easy to use and easy for our clients to understand.
  • Easy to add clients to dashboard
  • Easy to understand reports and metrics
  • Easy to schedule monthly reporting
  • Needs improvement on being able to customize reports
I haven't come across any scenarios where TapClicks wasn't appropriate. TapClicks is well suited for a digital agency that supplies monthly, quarterly, and yearly reporting for their clients.
Matthew Barrowclough | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Tapclicks is currently used across our entire organization and all clients. Internally, we primarily use TapClicks to capture insights and manage goals across multiple advertising channels. Our clients use our TapClicks white-label solution to monitor advertising campaign performance and to share insights across their organizations with ease.
  • Very intuitive to use and quickly scales from a single data service to hundreds of data services with no-IT involvement.
  • Rigorous product development cycle ensures improved functionality comes to market each month.
  • Quick turnaround for all support related questions.
  • Pricing. Scaling an organization should see the economies of scale kick in. It is not the case today as subscription prices do not have logical pricing tiers.
  • Improve current data service integrations to go deeper in what is accessible by the API versus expanding data integrations.
  • Some form of trigger notification tool to send notifications to users based upon pre-determined triggers.
Tapclicks is well-suited to entities that have multiple clients or leverage multiple services where the inefficiency of monitoring performance data is cumbersome. Entities that require very specific reporting will not necessarily appreciate the structure of TapClicks.
Stig Martin Fiskå | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We currently use TapClicks to analyse and report on our own and our customers' activities on digital marketing efforts.
  • TapClicks gathers vast amounts of datasets into one overview with the ability to drill or filter down to details when needed.
  • TapClicks has an extensive lists of integrations that are simple to click and point to set-up and just work in literarily seconds.
  • As far as a reporting tool, TapClicks provides us with customisable reports that pull out the data and visualizations we need. It saves us hours of work.
  • When new datasets or integrations are available, requested or need improvement, TapClicks delivers fast and with quality in their product release cycle.
  • While visualizations are plentiful and more are added regularly, it still could look more beautiful - especially when exported to a PDF.
  • Sorry to say, but seeing how PowerPoint still is a standard within presenting reports, it would have been a wonderful thing if we could export reports to a PowerPoint template.
  • Setting up and altering setup could have been more intuitive.
We use TapClicks for analytics and even more so for reporting on digital marketing efforts and advertising both for ourselves and our customers. For this purpose, and especially if you don't want to spend loads of time and costs on making custom integrations, TapClicks works beautifully.
Jeffrey Raper | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are a white label marketing service. We use TapClicks to display campaign KPIs across many services in a single easy to use interface.
  • Integrates with most major marketing platforms
  • Easy to use intuitive interface
  • Evolving platform with new features being added monthly
  • Great customer service
  • Further development of custom widgets so we can combine and display data from different services in a single interface.
Great for displaying campaign KPIs across different marketing platforms. All major platforms are already integrated.
Seth Reeser | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use TapClicks at Calcium to showcase data for our Pharma client's products. We needed a dashboard that aggregated many data sets rather than sending individual reports or compiling data manually.
  • The amount and selection of API integrations is exactly what we needed.
  • The user interface of TapClicks was better than competitors.
  • Retrieving data from new API integrations takes a long time.
  • Able to add new metrics rather than contacting our account rep then an engineer.
  • Able to back-date data.
We demoed many options. TapClicks was the best option, however the technology still feels a bit immature, but, headed in the right direction.
July 19, 2016

Tap into TapClicks.

Robert Henrikson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
TapClicks is being used to provide Paid Media Campaign Performance and Delivery reporting to our clients. We are an advertising agency and run campaigns on MediaMath, DBM, Adwords, Bing, etc. This replaced a manual process that was very labor intensive.
  • Easy implementation. I had the dashboard up and running, ready for client facing deployment during my free trial without any support.
  • Easy management. Very little training is required to be able to manage the tool.
  • API Library. Very robust library of available services.
  • Service support. Some services aren't fully implemented and may not be fully available in the Dashboard concepts (i.e. heat mapping international delivery via MediaMath).
  • Custom services. This isn't very intuitive and could use a user experience release.
For Mid to Small Sized Agencies, this is a great tool. Rather than having to develop a dashboard, you can plug and play this service with little or no effort.
Brett Doucette, ABC, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
It is being used in the Marketing department and for monthly data visualizations for the purpose of monthly marketing operational metrics.
  • Flexibility and versatility of data visulaizations
  • Feature rich
  • Can identify trends fairly easily
  • Extremely laborious in set-up
  • Little in the way of tech support
  • Difficulty in pulling programmatic advertising data from various publishers and 3rd part ad platforms
Birds-eye view metrics for monthly reporting = well suited If you are rushed for time and have less time to dedicate for set-up, it is not an ideal solution
Score 5 out of 10
Vetted Review
Verified User
Review Source
TapClicks is used by our organization to gather various information from other platforms and create a single dashboard for our clients. It is used in our digital marketing department. It solves the problem of sending multiple dashboards to our clients. Instead, we are able to compile all of our data into one and send it off.
  • TapClicks customer service is quick to respond.
  • TapClicks has great design concepts to visualize the data.
  • TapClicks has easy API integrations with most service providers.
  • TapClicks is very difficult to use for the first time.
  • The on-boarding process and setting up the dashboards can be time consuming.
  • Make the UI easier to use and possibly have a chat feature with support.
It is well suited for agencies who apply lots of different platforms and want to prepare dashboards for their clients. It would be less appropriate if a company does not use other services. The API integration is very useful for a company who uses many different vendors.
Simon Gould. Founder. Sydney Digital | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
To report on all our clients as a digital marketing agency - we use tap to give us a helicopter view of individual campaigns as well as providing a transparent platform for our clients to see how their campaigns are performing
  • Easy to use
  • Large range of API's to platforms
  • Custom configuration
  • Reporting
  • Visual look in reporting
  • Alerts when campaigns are not performing
It's well suited to agencies looking to provide a on stop single login portal for their clients. Although the visual representation of performance could be improved to allow for easier interpretation - faster.
July 29, 2016

TapClicks Rocks!

Score 10 out of 10
Vetted Review
Verified User
Review Source
I worked with DFM, and we leveraged TapClicks as the analytical platform for our automotive product. We upsold the platform to dealers as well. The analytics platform solved a need for us to consolidate reporting from DFP, exchanges, email partners, Craig's List, social platforms, all into one consolidated reporting solution for clients.
  • Tap's ability to integrate and build APIs is world class
  • The elegant presentation of data puts function and form into action and allows you to convey complexity to clients without overwhelming.
  • The team is great at innovating and responding to customer needs.
  • The rankings for leads needs to continue to be refined
TapClicks is strongest in its ability to pull together data from integrated campaigns. For a client trying to pull together complex results, the platform provides real-time results to allow for optimization.
Score 8 out of 10
Vetted Review
Verified User
Review Source
TapClicks has decreased the manual work that goes into our operations team's day to day work. By compiling a resource that integrates with all of our Digital Marketing platforms it both saves us time, and allows our clients to view how their campaigns are running in real time. We are currently in the process of rolling out TapOrders and TapWorkflow, which I believe will save us even more time, and will provide a cleaner and more detailed portal where they can submit RFPs and Orders.
  • Integrates with numerous platforms, and if they don't integrate you can set up a data integration yourself.
  • Categories allow you to combine similar products from different services so your clients can see a total number, instead of the separate services.
  • Easy to generate reports.
  • The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
  • I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
  • I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
When you have multiple platforms you are pulling data from, TapClicks is perfect for you. If you don't have many platforms, or you don't have many clients who need to see their data in real time it might not be needed.
Score 10 out of 10
Vetted Review
Verified User
Review Source
TapClicks has the ability to incorporate lots of data from most of the top publishers on the web and bring them into one place. It can also quickly import custom data as needed and build widgets off it. TapClicks has quickly grown in our company because of its flexibility across products, metrics types, and publishers. We're incorporating it across different business units, external partners, and connecting it to our billing and CRM systems.
  • Integrate Data.
  • Build Automated Reports.
  • Bulk Adding of Customers.
  • Missing some configuration of metrics, timelines, reporting.
  • Bugs happen regularly, though this is offset by quick patches and lots of new features all the time.
  • Ability to hide reporting sources and widgets when they don't have any data. This should be automatic.
TapClicks is great for bulk loading lots of customers and partner/resellers onto a platform that is configurable for each experience.

TapClicks is less appropriate for huge scale enterprise customers that require specific configurations of metrics and high customization of reports beyond their current dashboards.
July 19, 2016

TapClicks truth.

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use TapClicks for our internal reports, as well as reports we send to clients. The ability to have our clients log in so they can review their metrics in real time has proved to be a very useful tool. We use it across our entire organization and I would say the problem that it best addresses is its ability to be a single point of entry for all our data.
  • Their customers support is superb, any question you have is quickly answered.
  • They're open to new ideas and feedback from my use of their product. I've even seen them implement an idea I had which was really cool.
  • It's user friendly and fairly easy to use and navigate through. The ability to control what information is used and not used gives us the ability to show our clients exactly what they want.
  • I'd say they could work at implementing their product with more vendors. They have a ton available, I wouldn't say this is a fault or negative point, but the more people they work with and plug into the better.
TapClicks is well suited if you work with multiple vendors and need to pull all your data into one concise dashboard and report. It would be less suited if your vendors are not currently able to plug into TapClicks. The problem this solved for us was that it took a bunch of reports that we were sending clients, and consolidated them down to one report.
Score 6 out of 10
Vetted Review
Review Source
We use Tapclicks in our digital marketing department to pull in our data from our display advertising efforts, web analytics and importing of offline data. This allows us to easily create branded reports that we can send to our clients. We also use Tapclicks to monitor our internal digital analytics.
  • Great visual representation of data. This helps us quickly analyze data.
  • Easy to use and intuitive interface. This provides more time creating dashboards, and client reports.
  • Fantastic integration. All of our advertising services are added at the click of a button.
  • Specifically for our use, the El Toro display ad service API needs some work. For example, we have to calculate device clicks, and impression percentage offline, and then import it through the wizard.
  • Organization of dashboards would be helpful. Integration of folders would help with the large amount of dashboards we have.
  • Individual themes per users would also be nice. We like the velvet light, it fits well with our branding. But internally we would like to use a darker theme, sense it is easier on the eyes.
We find that TapClicks is well suited if you are running multi-channeled digital marketing tactics. You can easily put together a visual story of campaigns with the services that you connect. We find that importing our offline direct mail data is a bit challenging, but we are working on the steps to improve that.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I've been using TapClicks for the last year and it has been very helpful to distribute the actual reports to my clients, helping them to access their campaigns in real time and make better decisions to manage their budgets. The workflow between our clients has been improved exponentially.
  • Get different profiles to every client.
  • Concentrate all data in one place.
  • Integration with everybody's traffic source.
  • Not cheap.
  • Can't use a flat rate if you have a lot of clients.
TapClicks is a great solution when you need to have the whole of your data in located in one place and bring access to everybody who need to make decisions over the campaigns. We concentrate the data as administrators and then we decide who needs to see certain parts of that data and who doesn't.
Score 9 out of 10
Vetted Review
Verified User
Review Source
My biggest needs was to find a software that made reporting seamless. I used TapClicks for its integratable metrics from Google Analytics, Google Adwords, and social media campaign monitoring. It is used by me personally for my clients. It addresses the problems of providing a report that CEO's or Executives of the company can comprehend and understand how digital metrics of their website and(or) campaigns are being measured and analyzed.
  • Integrates well with Google Analytics and Adwords Reporting.
  • Provides a complete client report that is ready to be sent to your client which are ready in HTML and PDF formatting.
  • Visually it's very easy to read, especially campaign monitoring, such as social media.
  • The team/staff could be more responsive to questions and(or) issues.
  • The customization of the reports could be more flexible.
  • The basic pricing should be listed. I'm still not completely sure how much it would cost to use the standard features for two clients.
It's great for delivering metric reports to clients, because it is visually easy to read and understand. Another great use of this software is when you are running multiple campaigns and need to track everything in one place. The dashboard provides that accessibility to all your campaigns.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use TapClicks to provide data to our clients who use a mobile web product that we offer in the HR space. It is only being used in the analytics department for client services purposes. It allows us to give clients direct insight into numbers and circumvents our team from constantly having to send reports and updates out.
  • It's a very good looking dashboard compared to others I looked at.
  • The way you can structure clients and users is excellent.
  • The customization feature is quite easy to use.
  • Scrolling on the dashboards is terrible. If you are using a mouse to scroll it constantly scrolls through the different widgets rather than just the dashboard. This is especially bad for maps.
  • There seems to be little bugs that pop up out of nowhere. For example, right now a widget of mine says that there is no data for the specified time frame when I know there is.
  • Setting up reports is not very straightforward.
TapClicks is great for a basic reporting tool. I use it to as a tool for clients to be able to see data without having to be set up in Google Analytics. It's sort of a step up from Google Analytics dashboards. I have found that this is not a tool that allows you to manipulate the data in any way. It's a dashboard that is very well priced and not hard to use like some others out there.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use TapClicks to consolidate several data sources to give our clients a holistic perspective of what is happening on the internet, including our products and other resource that Tap supports.
  • Pulls data from multiple sources: this allows our customers one stop shopping for all of their data vs. going from one login to the next.
  • Displays well: It gives the ability to create nice dashboards that are custom to each customer
  • Limited connections: Not all top tier vendors are integrated with Tap. They do add some, but main providers like Criteo are not on their list
Anyone that has multiple data sources that they want to bring to a single point of connection should look at Tap.

What is TapClicks?

TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. TapClicks was founded in 2009, is headquartered in Silicon Valley, has development and sales offices in Boston and Canada and sales offices in Europe and Latin America.

TapClicks Features

  • Supported: Connect to 150+ services
  • Supported: Automatic Reporting
  • Supported: Activity Dashboard
  • Supported: Campaign Management
  • Supported: Data Import/Export
  • Supported: Custom charts and user interface
  • Supported: Data Analytics Engine
  • Supported: Customer Segmentation
  • Supported: User and permissions access
  • Supported: White-label feature
  • Supported: Data Aggregation
  • Supported: Data and Web Analysis
  • Supported: Data Visualization
  • Supported: Data Mapping
  • Supported: Ease of use
  • Supported: Call Tracking
  • Supported: Real-time analytics

TapClicks Screenshots

Connect to over 100 servicesEasy set upCustom color themes and easy configurabilitySend automatic email reports in any formatAdd a custom logo or customer brandingMargin/Markup capabilities

TapClicks Video

Visit http://www.vimeo.com/tapclicks to watch TapClicks video.

TapClicks Integrations

TapClicks Competitors

TapClicks Pricing

TapClicks Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Australia, Canada, United Kingdom, Mexico, Latin America, Europe, Global
Supported LanguagesEnglish