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TapClicks

TapClicks

Overview

What is TapClicks?

TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand…

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Recent Reviews

TrustRadius Insights

TapClicks is a versatile platform that is widely used across organizations for various purposes. One key use case is in the Client …
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Love TapClicks!

8 out of 10
August 02, 2016
Incentivized
It is used only in our department. It helps our team aggregate data for our clients so we can send them 1 full report on all of their …
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Reviewer Pros & Cons

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Pricing

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What is TapClicks?

TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.tapclicks.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Overview of TapAnalytics

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Product Details

What is TapClicks?

TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. TapClicks was founded in 2009, is headquartered in Silicon Valley, has development and sales offices in Boston and Canada and sales offices in Europe and Latin America.

TapClicks Features

  • Supported: Connect to 150+ services
  • Supported: Automatic Reporting
  • Supported: Activity Dashboard
  • Supported: Campaign Management
  • Supported: Data Import/Export
  • Supported: Custom charts and user interface
  • Supported: Data Analytics Engine
  • Supported: Customer Segmentation
  • Supported: User and permissions access
  • Supported: White-label feature
  • Supported: Data Aggregation
  • Supported: Data and Web Analysis
  • Supported: Data Visualization
  • Supported: Data Mapping
  • Supported: Ease of use
  • Supported: Call Tracking
  • Supported: Real-time analytics

TapClicks Screenshots

Screenshot of Connect to over 100 servicesScreenshot of Easy set upScreenshot of Custom color themes and easy configurabilityScreenshot of Send automatic email reports in any formatScreenshot of Add a custom logo or customer brandingScreenshot of Margin/Markup capabilities

TapClicks Video

Visit http://www.vimeo.com/tapclicks to watch TapClicks video.

TapClicks Competitors

TapClicks Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Australia, Canada, United Kingdom, Mexico, Latin America, Europe, Global
Supported LanguagesEnglish
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Comparisons

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Reviews and Ratings

(50)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

TapClicks is a versatile platform that is widely used across organizations for various purposes. One key use case is in the Client Services department, where it provides 24/7 login level advertising performance reporting for clients. By consolidating advertising performance data from different platforms and generating visually appealing reports, TapClicks saves both time and effort for the department while delivering a great reporting experience to clients. Its integration with popular service providers like Facebook Insights, Google, Twitter, and others further enhances its capabilities, providing custom data visualization and reporting to advertisers.

Another important use of TapClicks is as a digital dashboard to provide comprehensive data to clients about their digital campaigns. This eliminates the need for custom development or manual report pulling, resulting in cost savings. In addition, the platform increases customer retention by allowing clients to see real-time campaign performance and monitor advertising campaign performance across various channels. By showcasing aggregated data sets into a single dashboard, TapClicks helps clients gain insights, manage goals, and make informed decisions about their marketing strategies.

TapClicks serves as a valuable tool for sales and executive teams as well. It offers a centralized hub for viewing client marketing analytics, simplifying the process of accessing important information. Furthermore, TapClicks streamlines communication between departments by providing a single place for all client service reporting needs. The platform's ability to automate reporting tasks frees up time for fulfillment teams, enhancing efficiency and productivity.

Overall, TapClicks has proven to be instrumental in addressing the reporting and analytical needs of businesses. Its user-friendly interface and comprehensive features enable users to capture insights, optimize campaigns, monitor performance across multiple platforms, and deliver branded reports to clients. With its ability to consolidate data sources, provide real-time monitoring, and offer holistic perspectives on online presence, TapClicks is an invaluable asset for organizations striving to make data-driven decisions and achieve marketing success.

Customizable Dashboards: Users have found the customizable dashboards of TapClicks easy to set up and manage, with multiple reviewers stating this as a positive aspect. They appreciate being able to export and modify the dashboards as needed, providing flexibility in visualizing data.

Import Wizard Feature: The Import Wizard feature has been highly valued by users for its ability to include custom data points in reports. After a short learning curve, users have been able to import data on a weekly basis for comprehensive reports that showcase both marketing trends and business results. Several reviewers have mentioned this as a significant advantage.

Ability to Manage Client Groups and Clusters: The ability to manage client groups and clusters within TapClicks has been considered vital by users for reporting purposes. They find it easy to organize clients according to their company structure using the offered structure of business units, groups of client groups, and client groups. This feature has received positive feedback from multiple reviewers.

Delays in data parsing: Some users have experienced significant delays, with data parsing taking a full day instead of the desired 30 minutes. This has caused frustration and hindered their ability to analyze and make timely decisions based on the data.

Issues with dashboard aggregates: Several reviewers have encountered a long-standing issue where the dashboard displays compounded aggregates instead of the correct totals for Facebook and Twitter likes. This discrepancy has led to confusion and undermined the accuracy of their reporting.

Lack of customization options: Many users have mentioned that they desire simpler instructions and more flexibility in customizing reports. They find the platform to be complicated and not user-friendly for both basic users and admins. The inability to easily tailor reports to their specific needs has limited their ability to extract meaningful insights from the data.

Users commonly recommend the following:

  1. Before diving into the software, it is important to take trainings or some sort of TAP academy lesson. This helps in getting familiar with the software as there is a lot to learn and it can be overwhelming.
  2. It is recommended to check the marketplace beforehand and ensure that the software meets your business needs. Testing all functionalities before committing to purchase is also advised to make sure it suits all your requirements.
  3. To ensure smooth performance, it is essential to have enough bandwidth to handle the number of clients on the dashboard. If needed, consider terminating clients to free up memory space.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Dan Nichols | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
TapClicks is used to provide custom data visualization and reporting for our clients. Integration with service providers such as DoubleClick Bid Manager, Facebook and Google Analytics saves our firm tens of hours every week.
  • Data Visualization
  • Custom Reporting
  • Custom Dasboards
  • White-label Branding
  • Improve Wiki & Knowledge Center
  • Simplify instructions
  • Reporting breakdown by day
TapClicks is the perfect solution for advertising agencies who leverage third-party technology providers for digital marketing. TapClicks streamlines client reporting by enabling users to create branded reports from multiple vendors, automagically.
5
Account Management Client Support Accounting
3
Account management, accounting, media planner
  • Client Reporting
  • Data Visualization
  • Billing
  • Geographic data Visualization
  • Custom reports
  • First party data analysis
  • Data analysis
  • Data research
  • Marketing
TapClicks is a must have for our agency clients
  • Less time spent in Excel
  • Automated reporting
  • Error reduction
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