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TapClicks

TapClicks

Overview

What is TapClicks?

TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand…

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Recent Reviews

TrustRadius Insights

TapClicks is a versatile platform that is widely used across organizations for various purposes. One key use case is in the Client …
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Love TapClicks!

8 out of 10
August 02, 2016
Incentivized
It is used only in our department. It helps our team aggregate data for our clients so we can send them 1 full report on all of their …
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Reviewer Pros & Cons

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Pricing

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What is TapClicks?

TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.tapclicks.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Overview of TapAnalytics

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Product Details

What is TapClicks?

TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. TapClicks was founded in 2009, is headquartered in Silicon Valley, has development and sales offices in Boston and Canada and sales offices in Europe and Latin America.

TapClicks Features

  • Supported: Connect to 150+ services
  • Supported: Automatic Reporting
  • Supported: Activity Dashboard
  • Supported: Campaign Management
  • Supported: Data Import/Export
  • Supported: Custom charts and user interface
  • Supported: Data Analytics Engine
  • Supported: Customer Segmentation
  • Supported: User and permissions access
  • Supported: White-label feature
  • Supported: Data Aggregation
  • Supported: Data and Web Analysis
  • Supported: Data Visualization
  • Supported: Data Mapping
  • Supported: Ease of use
  • Supported: Call Tracking
  • Supported: Real-time analytics

TapClicks Screenshots

Screenshot of Connect to over 100 servicesScreenshot of Easy set upScreenshot of Custom color themes and easy configurabilityScreenshot of Send automatic email reports in any formatScreenshot of Add a custom logo or customer brandingScreenshot of Margin/Markup capabilities

TapClicks Video

Visit http://www.vimeo.com/tapclicks to watch TapClicks video.

TapClicks Competitors

TapClicks Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Australia, Canada, United Kingdom, Mexico, Latin America, Europe, Global
Supported LanguagesEnglish
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Reviews and Ratings

(50)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

TapClicks is a versatile platform that is widely used across organizations for various purposes. One key use case is in the Client Services department, where it provides 24/7 login level advertising performance reporting for clients. By consolidating advertising performance data from different platforms and generating visually appealing reports, TapClicks saves both time and effort for the department while delivering a great reporting experience to clients. Its integration with popular service providers like Facebook Insights, Google, Twitter, and others further enhances its capabilities, providing custom data visualization and reporting to advertisers.

Another important use of TapClicks is as a digital dashboard to provide comprehensive data to clients about their digital campaigns. This eliminates the need for custom development or manual report pulling, resulting in cost savings. In addition, the platform increases customer retention by allowing clients to see real-time campaign performance and monitor advertising campaign performance across various channels. By showcasing aggregated data sets into a single dashboard, TapClicks helps clients gain insights, manage goals, and make informed decisions about their marketing strategies.

TapClicks serves as a valuable tool for sales and executive teams as well. It offers a centralized hub for viewing client marketing analytics, simplifying the process of accessing important information. Furthermore, TapClicks streamlines communication between departments by providing a single place for all client service reporting needs. The platform's ability to automate reporting tasks frees up time for fulfillment teams, enhancing efficiency and productivity.

Overall, TapClicks has proven to be instrumental in addressing the reporting and analytical needs of businesses. Its user-friendly interface and comprehensive features enable users to capture insights, optimize campaigns, monitor performance across multiple platforms, and deliver branded reports to clients. With its ability to consolidate data sources, provide real-time monitoring, and offer holistic perspectives on online presence, TapClicks is an invaluable asset for organizations striving to make data-driven decisions and achieve marketing success.

Customizable Dashboards: Users have found the customizable dashboards of TapClicks easy to set up and manage, with multiple reviewers stating this as a positive aspect. They appreciate being able to export and modify the dashboards as needed, providing flexibility in visualizing data.

Import Wizard Feature: The Import Wizard feature has been highly valued by users for its ability to include custom data points in reports. After a short learning curve, users have been able to import data on a weekly basis for comprehensive reports that showcase both marketing trends and business results. Several reviewers have mentioned this as a significant advantage.

Ability to Manage Client Groups and Clusters: The ability to manage client groups and clusters within TapClicks has been considered vital by users for reporting purposes. They find it easy to organize clients according to their company structure using the offered structure of business units, groups of client groups, and client groups. This feature has received positive feedback from multiple reviewers.

Delays in data parsing: Some users have experienced significant delays, with data parsing taking a full day instead of the desired 30 minutes. This has caused frustration and hindered their ability to analyze and make timely decisions based on the data.

Issues with dashboard aggregates: Several reviewers have encountered a long-standing issue where the dashboard displays compounded aggregates instead of the correct totals for Facebook and Twitter likes. This discrepancy has led to confusion and undermined the accuracy of their reporting.

Lack of customization options: Many users have mentioned that they desire simpler instructions and more flexibility in customizing reports. They find the platform to be complicated and not user-friendly for both basic users and admins. The inability to easily tailor reports to their specific needs has limited their ability to extract meaningful insights from the data.

Users commonly recommend the following:

  1. Before diving into the software, it is important to take trainings or some sort of TAP academy lesson. This helps in getting familiar with the software as there is a lot to learn and it can be overwhelming.
  2. It is recommended to check the marketplace beforehand and ensure that the software meets your business needs. Testing all functionalities before committing to purchase is also advised to make sure it suits all your requirements.
  3. To ensure smooth performance, it is essential to have enough bandwidth to handle the number of clients on the dashboard. If needed, consider terminating clients to free up memory space.

Attribute Ratings

Reviews

(1-25 of 27)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use TapClicks for performance marketing reporting. Tapclicks allow us to create multi-channel reports at the click of a button and connect as many platforms as needed such as Microsoft Ads, Google Ads, Facebook Ads, and Tiktok. We also use TapClicks to create Dashboards for our partners for them to have live access to metrics and campaign performance for all the clients at once.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use TapClicks for our advertisers. Before TapClicks, my colleagues simply sent out Excel reports in the form of a table. There were little analytics. We were not able to compete with the upcoming agencies which provide clients with BI solutions tools. Our sales representatives and clients are very impressed once I have introduced them to TapClicks.
Phil Parrish | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
The TapClicks platform is utilized by our Client Services department to provide 24/7 login level advertising performance reporting for our clients. Instead of having to consolidate advertising performance data from disparate platforms, manually building reports, and having to schedule calls with clients to review advertising performance, TapClicks enables our Client Services department to provide consolidated performance reporting across all media channels and platforms in a visually stunning format. By licensing the TapClicks 'tapReports' product, our Client Services departments save countless hours of time while providing a great reporting experience for our clients that they value.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I've been using TapClicks for the last year and it has been very helpful to distribute the actual reports to my clients, helping them to access their campaigns in real time and make better decisions to manage their budgets. The workflow between our clients has been improved exponentially.
Dan Nichols | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
TapClicks is used to provide custom data visualization and reporting for our clients. Integration with service providers such as DoubleClick Bid Manager, Facebook and Google Analytics saves our firm tens of hours every week.
November 11, 2016

Overall Good Program

Jeff Rackley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use TapClicks for our digital dashboard for our clients. This is used across the organization to provide data to our clients about their digital campaigns. The business problem this addresses, is it saves us a lot of money from doing custom development or having resources for manually pulling reports to send to clients. The portal increases customer retention because they are able to see in near real time how their campaigns are doing.
Score 6 out of 10
Vetted Review
ResellerIncentivized
We use Tapclicks in our digital marketing department to pull in our data from our display advertising efforts, web analytics and importing of offline data. This allows us to easily create branded reports that we can send to our clients. We also use Tapclicks to monitor our internal digital analytics.
Brandy Lupo | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Our organization currently uses the TapClick dashboard to allow our clients access to their marketing campaigns and analytics for the products and services that our organization provides. Our sales and executive teams also use the dashboard to view client marketing analytics.
Melissa Telsrow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our agency specializes in helping multi-unit organizations surround each of their locations with the right social, mobile and digital marketing support that drives business results. Tap Analytics is vital to our business model, allowing us to measure and optimize efforts in real-time, at scale. The platform is used across our entire organization on a daily basis. Our ability to pull data at a store-level, groups of stores or at the brand level gives us an edge and makes us work smarter. We have connect Facebook Insights, Facebook Ads, Google, Twitter, Instagram, Mailchimp, Constant Contact, and set-up numerous Import Wizards that pulls in app data, online order data and in-store POS data for a comprehensive, actionable report.
November 02, 2016

Perks of TapClicks

Rebekah Steen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our fulfillment team currently uses TapClicks. We are responsible for providing reports for all client campaigns across both of our locations. Using TapClicks frees up my team's time to focus on other tasks besides pulling reporting. The TapClicks reports are very easy to use and easy for our clients to understand.
Matthew Barrowclough | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Tapclicks is currently used across our entire organization and all clients. Internally, we primarily use TapClicks to capture insights and manage goals across multiple advertising channels. Our clients use our TapClicks white-label solution to monitor advertising campaign performance and to share insights across their organizations with ease.
August 02, 2016

Love TapClicks!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is used only in our department. It helps our team aggregate data for our clients so we can send them 1 full report on all of their digital media campaigns running. We also use it to check optimization across platforms and enables us to move money around more quickly based on performance.
Simon Gould. Founder. Sydney Digital | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
To report on all our clients as a digital marketing agency - we use tap to give us a helicopter view of individual campaigns as well as providing a transparent platform for our clients to see how their campaigns are performing
Score 9 out of 10
Vetted Review
Verified User
Incentivized
My biggest needs was to find a software that made reporting seamless. I used TapClicks for its integratable metrics from Google Analytics, Google Adwords, and social media campaign monitoring. It is used by me personally for my clients. It addresses the problems of providing a report that CEO's or Executives of the company can comprehend and understand how digital metrics of their website and(or) campaigns are being measured and analyzed.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use TapClicks to provide data to our clients who use a mobile web product that we offer in the HR space. It is only being used in the analytics department for client services purposes. It allows us to give clients direct insight into numbers and circumvents our team from constantly having to send reports and updates out.
July 29, 2016

TapClicks Rocks!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I worked with DFM, and we leveraged TapClicks as the analytical platform for our automotive product. We upsold the platform to dealers as well. The analytics platform solved a need for us to consolidate reporting from DFP, exchanges, email partners, Craig's List, social platforms, all into one consolidated reporting solution for clients.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
TapClicks is being used by our Campaign Managers for DSP sales. The platform is also being used by sales reps to see performance of all digital campaigns-DSP and also digital buys on our digital platforms. The main problem it solves is reporting on monthly campaigns and also automatic weekly status reports to clients and/or sales reps.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
TapClicks has decreased the manual work that goes into our operations team's day to day work. By compiling a resource that integrates with all of our Digital Marketing platforms it both saves us time, and allows our clients to view how their campaigns are running in real time. We are currently in the process of rolling out TapOrders and TapWorkflow, which I believe will save us even more time, and will provide a cleaner and more detailed portal where they can submit RFPs and Orders.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
TapClicks has the ability to incorporate lots of data from most of the top publishers on the web and bring them into one place. It can also quickly import custom data as needed and build widgets off it. TapClicks has quickly grown in our company because of its flexibility across products, metrics types, and publishers. We're incorporating it across different business units, external partners, and connecting it to our billing and CRM systems.
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