Streamlined Multi-channel marketing reporting
We use TapClicks for performance marketing reporting. Tapclicks allow us to create multi-channel reports at the click of a button and …
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What is TapClicks?
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand…
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What is TapClicks?
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in…
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- Competitors
- Tech Details
What is TapClicks?
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. TapClicks was founded in 2009, is headquartered in Silicon Valley, has development and sales offices in Boston and Canada and sales offices in Europe and Latin America.
TapClicks Features
- Supported: Connect to 150+ services
- Supported: Automatic Reporting
- Supported: Activity Dashboard
- Supported: Campaign Management
- Supported: Data Import/Export
- Supported: Custom charts and user interface
- Supported: Data Analytics Engine
- Supported: Customer Segmentation
- Supported: User and permissions access
- Supported: White-label feature
- Supported: Data Aggregation
- Supported: Data and Web Analysis
- Supported: Data Visualization
- Supported: Data Mapping
- Supported: Ease of use
- Supported: Call Tracking
- Supported: Real-time analytics
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TapClicks Video
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TapClicks Integrations
- Google Analytics
- AdRoll
- AdGear Advertiser
- ApexChat
- AppNexus
- Microsoft Advertising
- CallRail
- Callcap
- CallSource
- Constant Contact
- iContact
- Mailchimp
- Yahoo! Advertising, now Yahoo Gemini (Verizon Media Native)
- Marchex
- MicroStrategy Analytics
- Oracle Moat Measurement
- Moz Pro
- LocaliQ
- Simpli.fi
- Sizmek Ad Suite
- The Trade Desk
- Wufoo
- TubeMogul (discontinued)
- Twitter Ads
- VerticalResponse
- Choozle
- Celtra
- Google Marketing Platform
- Duda
- Salesforce Marketing Cloud Email Studio, on marketing cloud
- Foursquare Places
- Instagram for Business
- MediaMath
- Yext
- Yelp for Business
- Google Ads
- Avanser
- Boostability
- Basis DSP
- Clipcentric Ad Studio
- Google Webmaster Tools
- BMI Elite
- Data Dynamix
- El Toro
- Facebook Ads
- Facebook Insights
- Goldbach
- IV Interactive
- Jivox
- Jumptap
- Lamark Media
- LitBreaker
- MediaProwler
- Mocentric
- Recrue
- YaSabe
- Yashi
- Youtube
TapClicks Competitors
TapClicks Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States, Australia, Canada, United Kingdom, Mexico, Latin America, Europe, Global |
| Supported Languages | English |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
TapClicks is a versatile platform that is widely used across organizations for various purposes. One key use case is in the Client Services department, where it provides 24/7 login level advertising performance reporting for clients. By consolidating advertising performance data from different platforms and generating visually appealing reports, TapClicks saves both time and effort for the department while delivering a great reporting experience to clients. Its integration with popular service providers like Facebook Insights, Google, Twitter, and others further enhances its capabilities, providing custom data visualization and reporting to advertisers.
Another important use of TapClicks is as a digital dashboard to provide comprehensive data to clients about their digital campaigns. This eliminates the need for custom development or manual report pulling, resulting in cost savings. In addition, the platform increases customer retention by allowing clients to see real-time campaign performance and monitor advertising campaign performance across various channels. By showcasing aggregated data sets into a single dashboard, TapClicks helps clients gain insights, manage goals, and make informed decisions about their marketing strategies.
TapClicks serves as a valuable tool for sales and executive teams as well. It offers a centralized hub for viewing client marketing analytics, simplifying the process of accessing important information. Furthermore, TapClicks streamlines communication between departments by providing a single place for all client service reporting needs. The platform's ability to automate reporting tasks frees up time for fulfillment teams, enhancing efficiency and productivity.
Overall, TapClicks has proven to be instrumental in addressing the reporting and analytical needs of businesses. Its user-friendly interface and comprehensive features enable users to capture insights, optimize campaigns, monitor performance across multiple platforms, and deliver branded reports to clients. With its ability to consolidate data sources, provide real-time monitoring, and offer holistic perspectives on online presence, TapClicks is an invaluable asset for organizations striving to make data-driven decisions and achieve marketing success.
Customizable Dashboards: Users have found the customizable dashboards of TapClicks easy to set up and manage, with multiple reviewers stating this as a positive aspect. They appreciate being able to export and modify the dashboards as needed, providing flexibility in visualizing data.
Import Wizard Feature: The Import Wizard feature has been highly valued by users for its ability to include custom data points in reports. After a short learning curve, users have been able to import data on a weekly basis for comprehensive reports that showcase both marketing trends and business results. Several reviewers have mentioned this as a significant advantage.
Ability to Manage Client Groups and Clusters: The ability to manage client groups and clusters within TapClicks has been considered vital by users for reporting purposes. They find it easy to organize clients according to their company structure using the offered structure of business units, groups of client groups, and client groups. This feature has received positive feedback from multiple reviewers.
Delays in data parsing: Some users have experienced significant delays, with data parsing taking a full day instead of the desired 30 minutes. This has caused frustration and hindered their ability to analyze and make timely decisions based on the data.
Issues with dashboard aggregates: Several reviewers have encountered a long-standing issue where the dashboard displays compounded aggregates instead of the correct totals for Facebook and Twitter likes. This discrepancy has led to confusion and undermined the accuracy of their reporting.
Lack of customization options: Many users have mentioned that they desire simpler instructions and more flexibility in customizing reports. They find the platform to be complicated and not user-friendly for both basic users and admins. The inability to easily tailor reports to their specific needs has limited their ability to extract meaningful insights from the data.
Users commonly recommend the following:
- Before diving into the software, it is important to take trainings or some sort of TAP academy lesson. This helps in getting familiar with the software as there is a lot to learn and it can be overwhelming.
- It is recommended to check the marketplace beforehand and ensure that the software meets your business needs. Testing all functionalities before committing to purchase is also advised to make sure it suits all your requirements.
- To ensure smooth performance, it is essential to have enough bandwidth to handle the number of clients on the dashboard. If needed, consider terminating clients to free up memory space.
Attribute Ratings
Reviews
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February 03, 2024
Streamlined Multi-channel marketing reporting
- Dashboard design and creation
- Multi-channel performance reporting
- Integration to most advertising platforms.
- Pricing for small portfolios.
- More templates available
- More tutorials needed
July 22, 2022
The perfect BI Platform for publishers
- Abundance of widgets for building dashboard templates.
- It offers the structure of business units, groups of client groups and client groups etc which makes it easy to organize the clients according to our company structure.
- The dashboards are easy to modify.
- Sections and dashboards can be copied/duplicated for use in other dashboards.
- Users are assigned profiles to make the appropriate dashboards available to them
- A lot of data sources' APIs have already been built.
- Report Studio makes Powerpoint presentation much easier.
- Bar charts and pie charts are not sorted in descending/ascending order. They are in alphabetical order.
- Steep learning curve
November 11, 2021
Leading reporting and analytics reporting product for your agency or marketing department
- Consolidate reporting across multiple third-party platforms
- Third-party API integrations with hundreds of marketing, advertising, and CRM platforms
- Data visualizations
- Customer support
- New product features and tools
- Reporting and data analytics
- Demo dashboards for sales professionals
- Reseller incentives
- More hands-on support
December 16, 2016
Great but not cheap dashboard
- Get different profiles to every client.
- Concentrate all data in one place.
- Integration with everybody's traffic source.
- Not cheap.
- Can't use a flat rate if you have a lot of clients.
November 23, 2016
Streamline Client Reporting
- Data Visualization
- Custom Reporting
- Custom Dasboards
- White-label Branding
- Improve Wiki & Knowledge Center
- Simplify instructions
- Reporting breakdown by day
November 11, 2016
Overall Good Program
- Easy to use.
- Easy to customize.
- Clearly shows important data.
- The API pushes could be more real time instead of us having to go into the dashboard and update it to get up-to-date results.
- Have the ability to set customer access dates. So, if we have a client that is running a 3 month campaign then we can set up the client and after 3 months their access is turned off.
- They are still missing some data that we feel is important, such as active view impressions for Google Adwords campaigns.
November 11, 2016
Our Experience with TapClicks
- Great visual representation of data. This helps us quickly analyze data.
- Easy to use and intuitive interface. This provides more time creating dashboards, and client reports.
- Fantastic integration. All of our advertising services are added at the click of a button.
- Specifically for our use, the El Toro display ad service API needs some work. For example, we have to calculate device clicks, and impression percentage offline, and then import it through the wizard.
- Organization of dashboards would be helpful. Integration of folders would help with the large amount of dashboards we have.
- Individual themes per users would also be nice. We like the velvet light, it fits well with our branding. But internally we would like to use a darker theme, sense it is easier on the eyes.
November 08, 2016
Director of Finance's Review of TapClicks
- They send out communications regularly to provide information regarding updates and changes to the platform.
- They are willing to listen to and take into account any feedback that we provide regarding the platform.
- The TapClick team members are always friendly, cooperative, and readily available.
- The platform is not user friendly and is complicated not just for basic users but admins also. The platform is not set up in a logic manner.
- The reporting tool doesn't have as much functionality and is not easily customized as we would like.
- The import function that we are currently utilizing is very time consuming and often experiences errors so data is not imported.
November 07, 2016
An Honest Review of TapAnalytics
- Easy to manage
- Easy to onboard clients
- Easy to set up client access
- Lack of communication when data doesn't populate/APIs are updated
- Lack of oversight when breakdowns occur/no ETA when problems will be fixed
November 04, 2016
Helping multi-unit organizations manage marketing programs effectively and efficiently
- Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
- Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
- Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
- Parsing Time: We rely on the Import Wizard quite a bit. When we upload a new file, sometimes it parses and is in the dashboard within 30 minutes but usually it takes a full day. We usually need that data much faster and it would be great if it could parse quicker.
- We had a long standing issue where the Total Facebook Likes and Twitter Likes in the dashboard would display a compounded aggregate, not the total. So for example, we have 1,000 Likes on Nov 3, 1,002 Likes on Nov 4th (because we added 2 people) - the Big Number would show this as a total of 2,002 total likes instead of 1,002.
- Flexibility and versatility of data visulaizations
- Feature rich
- Can identify trends fairly easily
- Extremely laborious in set-up
- Little in the way of tech support
- Difficulty in pulling programmatic advertising data from various publishers and 3rd part ad platforms
November 02, 2016
Perks of TapClicks
- Easy to add clients to dashboard
- Easy to understand reports and metrics
- Easy to schedule monthly reporting
- Needs improvement on being able to customize reports
November 01, 2016
Programmatic Trading Desk Startup
- Very intuitive to use and quickly scales from a single data service to hundreds of data services with no-IT involvement.
- Rigorous product development cycle ensures improved functionality comes to market each month.
- Quick turnaround for all support related questions.
- Pricing. Scaling an organization should see the economies of scale kick in. It is not the case today as subscription prices do not have logical pricing tiers.
- Improve current data service integrations to go deeper in what is accessible by the API versus expanding data integrations.
- Some form of trigger notification tool to send notifications to users based upon pre-determined triggers.
August 12, 2016
TapClicks took us from 2 days work down to minutes
- TapClicks gathers vast amounts of datasets into one overview with the ability to drill or filter down to details when needed.
- TapClicks has an extensive lists of integrations that are simple to click and point to set-up and just work in literarily seconds.
- As far as a reporting tool, TapClicks provides us with customisable reports that pull out the data and visualizations we need. It saves us hours of work.
- When new datasets or integrations are available, requested or need improvement, TapClicks delivers fast and with quality in their product release cycle.
- While visualizations are plentiful and more are added regularly, it still could look more beautiful - especially when exported to a PDF.
- Sorry to say, but seeing how PowerPoint still is a standard within presenting reports, it would have been a wonderful thing if we could export reports to a PowerPoint template.
- Setting up and altering setup could have been more intuitive.
August 02, 2016
Love TapClicks!
- They integrate with a lot of different programs.
- They are open to suggestions and changes you would like to see in the platform.
- There are a lot of bugs.
- The support team isn't as responsive as we would like them to be.
August 02, 2016
An easier agency life with Tap Analytics
- Easy to use
- Large range of API's to platforms
- Custom configuration
- Reporting
- Visual look in reporting
- Alerts when campaigns are not performing
August 01, 2016
My Trial Experience of TapClicks
- Integrates well with Google Analytics and Adwords Reporting.
- Provides a complete client report that is ready to be sent to your client which are ready in HTML and PDF formatting.
- Visually it's very easy to read, especially campaign monitoring, such as social media.
- The team/staff could be more responsive to questions and(or) issues.
- The customization of the reports could be more flexible.
- The basic pricing should be listed. I'm still not completely sure how much it would cost to use the standard features for two clients.
July 29, 2016
Solid dashboard with great pricing
- It's a very good looking dashboard compared to others I looked at.
- The way you can structure clients and users is excellent.
- The customization feature is quite easy to use.
- Scrolling on the dashboards is terrible. If you are using a mouse to scroll it constantly scrolls through the different widgets rather than just the dashboard. This is especially bad for maps.
- There seems to be little bugs that pop up out of nowhere. For example, right now a widget of mine says that there is no data for the specified time frame when I know there is.
- Setting up reports is not very straightforward.
July 29, 2016
TapClicks Rocks!
- Tap's ability to integrate and build APIs is world class
- The elegant presentation of data puts function and form into action and allows you to convey complexity to clients without overwhelming.
- The team is great at innovating and responding to customer needs.
- The rankings for leads needs to continue to be refined
July 29, 2016
Easy to Use Marketing Dashboard
- Integrates with most major marketing platforms
- Easy to use intuitive interface
- Evolving platform with new features being added monthly
- Great customer service
- Further development of custom widgets so we can combine and display data from different services in a single interface.
July 22, 2016
TapClicks - A Breath of Fresh Air
- The amount and selection of API integrations is exactly what we needed.
- The user interface of TapClicks was better than competitors.
- Retrieving data from new API integrations takes a long time.
- Able to add new metrics rather than contacting our account rep then an engineer.
- Able to back-date data.
July 22, 2016
Highly recommend TapClick to any ad agency
- Integration with DSP platforms is very simple.
- Our account manager with TAP does an exceptional job of keeping in touch with us and helping if there is any issue.
- TAP has a great dashboard and is very User Friendly
- Additional reporting for Ad Words
- Integrates with numerous platforms, and if they don't integrate you can set up a data integration yourself.
- Categories allow you to combine similar products from different services so your clients can see a total number, instead of the separate services.
- Easy to generate reports.
- The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
- I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
- I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
July 20, 2016
TapClicks Solves Real Business Problems.
- Integrate Data.
- Build Automated Reports.
- Bulk Adding of Customers.
- Missing some configuration of metrics, timelines, reporting.
- Bugs happen regularly, though this is offset by quick patches and lots of new features all the time.
- Ability to hide reporting sources and widgets when they don't have any data. This should be automatic.
July 19, 2016
More slicing and dicing keeps customers happy
- Pulls data from multiple sources: this allows our customers one stop shopping for all of their data vs. going from one login to the next.
- Displays well: It gives the ability to create nice dashboards that are custom to each customer
- Limited connections: Not all top tier vendors are integrated with Tap. They do add some, but main providers like Criteo are not on their list