Name: What is TapInfluence?
Uploaded: 2014-06-10T21:10:34.000Z
Duration: 1 min 50 s
Description: TapInfluence offers a platform brands need to create the social content consumers actually want. Combining the leading marketplace of talented and influential content creators with end-to-end workflow, TapInfluence streamlines comprehensive influencer marketing. Create it, distribute it, manage it, measure it—all in one place.

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Enterprise Content Management

Payment Facilitation

Visitor Management

Enterprise

Accounting

CTRM

Travel Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Application Server

Cloud Storage

Container Security

Data Center Backup

Data Preparation

Embedded Database

Enterprise Service Bus

Fraud Detection

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

LAN Switches

Message Oriented Middleware

Mobile Data Security

Mobile Identity

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Storage as a Service (STaaS)

Value-Added Resellers (VARs)

Virtualization Management

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Advocacy

Ecommerce Personalization

Email Marketing

Marketing Attribution

Marketing Automation

Mobile Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Sales Content Management

Sales Performance Management

Sales Training

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Virtualization Security

Security

Aviation

Fleet Management

Hospital Management

Intelligent Document Processing

Online Ordering

Online Voting

Practice Management

Veterinary

eDiscovery

Vertical-Specific

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### Campaign Management
Reviewers consistently highlight TapInfluence's campaign management as a key strength of the platform. Users appreciate the ease of creating and managing multiple campaigns, tracking campaign performance, and generating detailed campaign reports. The platform's ability to streamline campaign processes, optimize budgets, and provide a centralized hub for all campaign-related activities has garnered positive feedback from users. Additionally, the analytics and reporting features within TapInfluence are commended for their contribution to evaluating campaign data effectively and enhancing overall campaign performance. (Source Reviews: [1](https://www.trustradius.com/reviews/tapinfluence-2021-06-03-08-47-20), [2](https://www.trustradius.com/reviews/tapinfluence-2021-06-09-11-15-20), [3](https://www.trustradius.com/reviews/tapinfluence-2021-06-01-11-19-22), [4](https://www.trustradius.com/reviews/tapinfluence-2021-05-21-22-35-04), [5](https://www.trustradius.com/reviews/tapinfluence-2021-06-04-14-12-34), [6](https://www.trustradius.com/reviews/tapinfluence-2021-08-04-11-26-05))

### Marketing and Outreach
Users generally praise TapInfluence for its robust marketing and outreach functionalities, citing its ability to streamline influencer searches, facilitate connections with influencers, and analyze campaign performance effectively. The platform's comprehensive dashboard and efficient campaign management tools are highlighted as key factors contributing to successful marketing initiatives and increased ROI. Additionally, users appreciate the platform's user-friendly interface and the convenience it offers in negotiating rates and establishing partnerships with influencers. (Source Reviews: [1](https://www.trustradius.com/reviews/tapinfluence-2021-06-01-11-19-22), [2](https://www.trustradius.com/reviews/tapinfluence-2021-05-31-10-56-23), [3](https://www.trustradius.com/reviews/tapinfluence-2021-05-21-22-35-04), [4](https://www.trustradius.com/reviews/tapinfluence-2021-06-09-11-15-20), [5](https://www.trustradius.com/reviews/tapinfluence-2021-08-04-11-26-05), [6](https://www.trustradius.com/reviews/tapinfluence-2021-06-04-12-31-27), [7](https://www.trustradius.com/reviews/tapinfluence-2021-06-04-14-12-34), [8](https://www.trustradius.com/reviews/tapinfluence-2021-06-03-08-47-20))

### Sector-Specific Marketing
Users consistently praise TapInfluence's efficient real estate sector marketing capabilities. The platform's ability to connect with influencers in the real estate sector has been a significant factor in enhancing brand visibility and attracting new clients. While some users express concerns about the pricing being on the higher side, the overall sentiment leans towards the effectiveness of TapInfluence in facilitating sector-specific marketing strategies. The platform's feature of recommending influencers tailored to specific business sectors has been particularly lauded for its role in driving targeted advertising campaigns. Despite some reservations about pricing and contract functionalities, TapInfluence remains a favored choice for businesses looking to leverage sector-specific marketing to expand their reach and enhance brand recognition. (Source Reviews: [1](https://www.trustradius.com/reviews/tapinfluence-2021-06-04-12-31-27), [2](https://www.trustradius.com/reviews/tapinfluence-2021-05-31-10-56-23))

### Influencer Discovery
Users unanimously praise TapInfluence's influencer discovery capabilities. Reviewers consistently highlight the platform's efficient search functionality and easily searchable database, which simplifies the process of finding relevant influencers within specific niches or categories. The tool's ability to streamline influencer outreach and save time in connecting with influencers is widely appreciated by users. Additionally, TapInfluence's feature for influencer matching based on various demographic and socio-economic factors is commended for facilitating the identification of the most suitable influencers for marketing campaigns. (Source Reviews: [1](https://www.trustradius.com/reviews/tapinfluence-2021-06-09-11-15-20), [2](https://www.trustradius.com/reviews/tapinfluence-2021-08-04-11-26-05), [3](https://www.trustradius.com/reviews/tapinfluence-2021-06-04-14-12-34), [4](https://www.trustradius.com/reviews/tapinfluence-2021-06-03-08-47-20), [5](https://www.trustradius.com/reviews/tapinfluence-2021-05-31-10-56-23), [6](https://www.trustradius.com/reviews/tapinfluence-2021-05-21-22-35-04), [7](https://www.trustradius.com/reviews/tapinfluence-2021-06-01-11-19-22))

### Social Media Integration
Users have unanimously praised TapInfluence for its exceptional social media integration features. The tool's ability to streamline influencer searches, outreach, and campaign analysis on social platforms has significantly enhanced the efficiency of social media teams. Reviewers have highlighted the ease of connecting with influencers within specific niches, saving valuable time that would have been spent navigating individual social networks. Additionally, TapInfluence's availability across web and desktop versions has been commended for providing a comprehensive dashboard for all influencer-related activities. The software's impact on brand promotion, awareness, client relationships, and overall time management on social platforms has been consistently lauded by users. (Source Reviews: [1](https://www.trustradius.com/reviews/tapinfluence-2021-05-21-22-35-04), [2](https://www.trustradius.com/reviews/tapinfluence-2021-05-31-10-56-23))

### Relationship Building
Users consistently praise TapInfluence's ability to connect with influencers and strengthen relationships for effective marketing campaigns. While some reviewers express concerns about the platform's high cost and limited support in contract negotiations, the overall sentiment leans towards the positive side. Users appreciate the ease of finding influencers within specific niches and the efficiency gained in building and maintaining relationships through TapInfluence. Despite some drawbacks, the general consensus is that TapInfluence excels in facilitating connections and fostering strong relationships with influencers for brand promotion. (Source Reviews: [1](https://www.trustradius.com/reviews/tapinfluence-2021-05-31-10-56-23), [2](https://www.trustradius.com/reviews/tapinfluence-2021-06-09-11-15-20), [3](https://www.trustradius.com/reviews/tapinfluence-2021-06-01-11-19-22), [4](https://www.trustradius.com/reviews/tapinfluence-2021-06-04-14-12-34), [5](https://www.trustradius.com/reviews/tapinfluence-2021-06-04-12-31-27))

Lacking Customer Support: Many users have expressed their disappointment with TapInfluence's customer support service, stating that it needs improvement. They feel that the current level of support provided by the company is lacking and should be enhanced to better assist customers.

Difficult User Interface for Beginners: A significant number of reviewers have found TapInfluence's user interface to be challenging, especially for beginners. They believe that a software like TapInfluence should have an intuitive and easy-to-use interface in order to cater to users with varying levels of experience and expertise.

No Direct Contracting with Influencers: Another common complaint among users is the absence of direct contracting functionality on the platform. Instead, they are required to use third-party services for this purpose, which can be inconvenient and adds an extra layer of complexity to their influencer management process. Users would prefer if TapInfluence offered built-in features for connecting and contracting directly with influencers.

TapInfluence is a versatile influencer marketing software that has proven to be a valuable tool for users in various ways. One of its key use cases is helping users find influencers on an online platform. With its easily searchable database, TapInfluence facilitates the development of connections with suitable influencers for marketing campaigns. Users have reported that this feature has been instrumental in expanding the positioning of their companies by allowing them to connect directly with a large number of influencers.

Another valuable use case of TapInfluence is its outreach functionalities. Customers appreciate being able to connect directly with many influencers and offer them sponsorships in exchange for advertising their services. This feature not only helps users establish relationships with relevant influencers but also allows them to gain control over the influencers they work with. Moreover, TapInfluence's recommendation system suggests influencers who are most associated with the user's company, enabling targeted connections and extensive publicity.

Furthermore, users rely on TapInfluence for influencer discovery and analysis. The software provides a complete view of talent, making it easier for users to find the best match for their marketing campaigns. Additionally, TapInfluence allows users to create and manage multiple campaigns, streamlining influencer marketing efforts.

Overall, TapInfluence has been highly regarded by users for its ability to simplify the influencer marketing process. Whether it's searching and connecting with influencers or analyzing campaign performance, this software proves to be an indispensable tool for social media teams and research purposes alike.

Searchable database: Many users have found TapInfluence's searchable database to be mind-blowing and efficient in filtering out the most relevant influencers for their business, saving them a significant amount of time compared to manual searching. This feature has been particularly helpful for influencer discovery and analysis.

Automation in influencer connection: The automation in TapInfluence's influencer connection service has been appreciated by several users. This automated process recommends influencers who can generate good publicity for their business sector, ensuring that the advertising reaches people who are genuinely interested in their offerings. Users find this feature important as it increases the effectiveness of their influencer marketing efforts.

Valuable tool for managing influencers: Several users have praised the main panel of TapInfluence as a valuable tool for managing influencers. They appreciate how they can easily see all the influencers working for them and track the advertising and performance of each influencer. This feature provides valuable insights on views, clicks, and overall campaign performance, allowing users to make data-driven decisions for their influencer marketing campaigns.

TapInfluence from the company of the same name in Boulder, Colorado is an influencer marketing platform used for locating influencers and initiating dialogue and content co-creation, with search tools, calendaring, and tasking features.

Founded in 2009, TapInfluence (formerly BlogFrog) has received about $8.2 million in venture capital since its inception, most recently $5 million in Series B funding in late 2013.

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

Audiense

TapInfluence

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Likelihood to Recommend

The TapInfluence platform is used by brands to rapidly scale their social presence, amplify online conversations, and generate buzz around their products.

Our cloud-based software facilitates meaningful relationships between brands and social media influencers. It enables brands to manage influencer campaigns at scale, distribute actionable, branded content, and measure results in one place. Our influencer marketplace allows them to verify influencer social metrics in real-time, identify influencers that are relevant to their brand, and  activate successful campaigns.

Tapinfluence

What is TapInfluence?

TapInfluence offers a platform brands need to create the social content consumers actually want. Combining the leading marketplace of talented and influential content creators with end-to-end workflow, TapInfluence streamlines comprehensive influencer marketing. Create it, distribute it, manage it, measure it—all in one place.

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

SAP CRM discontinued

DoubleNet Pay, a discontinued product

Olono

zoovu

Lead Software Engineer

TapInfluence 2021-08-04 11:26:05

Cloverpop

Founder

TapInfluence 2021-06-04 12:31:27

TapInfluence 2021-06-09 11:15:20

TapInfluence 2021-06-01 11:19:22

TapInfluence 2021-05-31 10:56:23

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.