Target Analytics Reviews

4 Ratings
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Score 7.9 out of 100

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December 06, 2019
Shannon Richardson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Target Analytics products, The Raiser's Edge, and ResearchPoint/WealthPoint are used by my organization. The Raiser's Edge is the database used by all Institutional Advancement staff. The ResearchPoint/WealthPoint module is used by the Prospect Research/Prospect Management team. The focus of my review will be how our team uses Target Analytics' ResearchPoint. It solves the business problem of data mining and prospect research for new donors to our institution.
  • Seamless integration between verified prospect information in ResearchPoint and The Raiser's Edge's Prospect tab
  • Easily decipherable and segmented real estate, business information, and gifts to other organizations
  • A different data source update schedule than our other wealth screening vendors
  • Clean and clear, customizable profiles with several places to add Notes
  • Confirmed relationships needs to be a field that can be synced to The Raiser's Edge
  • Philanthropic giving, when synced to the Prospect tab, needs to be able to be sorted by dollar value (like in Excel); this is a change that would need to happen in The Raiser's Edge
  • With increasing competition from other wealth screening vendors, it would be useful if data sources were updated more frequently (i.e. real estate and giving).
ResearchPoint is well suited for Prospect Research, especially if the user has Raiser's Edge as their main database given its integration capabilities with qualified data; however, it is not necessary. I used the Target Analytics product that came before ResearchPoint (The Researcher's Edge) as a stand-alone prospect research database for about a year. For small shops that do not have a prospect researcher or prospect research team, it could even be used by gift officers looking for new prospects or for wealth data on their known prospects.

Once systems are in place, the content is fairly intuitive and easy to navigate. The product is really a one-stop-shop, find prospects, wealth screen them, verify the data (the product saves you time by verifying a lot for you already), sync your findings to The Raiser's Edge, and if you'd like, export or print a professional-looking profile to a .pdf for your president or gift officer.
While there is always room for improvement, I have always had good luck with TA support. There are so many ways to get help! Sometimes I can answer my own question by just accessing the vast Knowledgebase directory. I have been able to get quick answers by initiating a live Chat without having to navigate the call center voice mail options, which can be a little overwhelming. Sometimes my question or problem is more involved and I'll submit a case online. Between email conversations or a phone call, the representatives I've worked with have always been super helpful, never condescending, and they often follow up days later to make sure everything is working well.
Read Shannon Richardson's full review
December 21, 2018
Sage Evans | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Target Analytics for data enrichment services and for modeling and prospect research in our donor database. The services are extremely helpful for data hygiene and consistent data standardization across the Development department.
  • Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
  • Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
  • Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.
  • Cost - the cost can be high for specific modeling packages. Each nonprofit must consider ROI.
Target Analytics is great for organizations that are trying to "mine for gold." There are packages and products that can allow you to clean up your data, append the data, and then finally, score the data to create an increased potential for finding major donors and supportive constituents hiding in your database.
Read Sage Evans's full review

What is Target Analytics?

Blackbaud's Target Analytics is a database for nonprofit fundraising, with an emphasis on direct marketing.
Categories:  Nonprofit CRM

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Target Analytics Prospect Research Solutions

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