TrustRadius
Blackbaud's Target Analytics is a database for nonprofit fundraising, with an emphasis on direct marketing.Analytics are EssentialWe use Target Analytics for data enrichment services and for modeling and prospect research in our donor database. The services are extremely helpful for data hygiene and consistent data standardization across the Development department.,Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system. Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder. Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.,Cost - the cost can be high for specific modeling packages. Each nonprofit must consider ROI.,10,Address Appends - we are saving tons of money on returned mail, NCOA updates, and ensuring donors are receiving timely correspondence. Data Appends - ensured that we know who we have in our database and how we need to reach each household. Not only through updating records of deceased constituents but knowing the correct email addresses and phones to reach out and share our mission. Prospect Research - allows us to learn more about potential donors, existing donors, and how to create increased donor-centric interactions and solicitations.,WealthEngine,Raiser's Edge NXT, Luminate
Unspecified
Target Analytics
3 Ratings
Score 9.0 out of 101
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>TRScore

Target Analytics Reviews

Target Analytics
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.0 out of 101

Do you work for this company? Manage this listing

Show Filters 
Hide Filters 
Filter 3 vetted Target Analytics reviews and ratings
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role

Reviews (1-1 of 1)

Do you use this product? Write a Review
Sage Evans profile photo
December 21, 2018

Analytics are Essential

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Target Analytics for data enrichment services and for modeling and prospect research in our donor database. The services are extremely helpful for data hygiene and consistent data standardization across the Development department.
  • Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
  • Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
  • Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.
  • Cost - the cost can be high for specific modeling packages. Each nonprofit must consider ROI.
Target Analytics is great for organizations that are trying to "mine for gold." There are packages and products that can allow you to clean up your data, append the data, and then finally, score the data to create an increased potential for finding major donors and supportive constituents hiding in your database.
Read Sage Evans's full review

Target Analytics Scorecard Summary

About Target Analytics

Blackbaud's Target Analytics is a database for nonprofit fundraising, with an emphasis on direct marketing.
Categories:  Nonprofit CRM

Target Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No