Reviews (1-1 of 1)
December 21, 2018
Score 10 out of 10
We use Target Analytics for data enrichment services and for modeling and prospect research in our donor database. The services are extremely helpful for data hygiene and consistent data standardization across the Development department.
- Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
- Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
- Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.
- Cost - the cost can be high for specific modeling packages. Each nonprofit must consider ROI.
Read Sage Evans's full review
Target Analytics is great for organizations that are trying to "mine for gold." There are packages and products that can allow you to clean up your data, append the data, and then finally, score the data to create an increased potential for finding major donors and supportive constituents hiding in your database.
Target Analytics Scorecard Summary
About Target Analytics
Blackbaud's Target Analytics is a database for nonprofit fundraising, with an emphasis on direct marketing.
Categories: Nonprofit CRM
Target Analytics Technical Details