#1 most frequent
United States of America
94.7%18 installations of 19
What is Blackbaud Target Analytics?
Blackbaud's Target Analytics is a database for nonprofit fundraising, with an emphasis on direct marketing.
Categories & Use Cases
Who Buys & Uses Blackbaud Target Analytics
#2 most frequent
Brazil
5.3%1 installation of 19
Why ResearchPoint is a Prospect Researcher's best friend!
Pros
- Seamless integration between verified prospect information in ResearchPoint and The Raiser's Edge's Prospect tab
- Easily decipherable and segmented real estate, business information, and gifts to other organizations
- A different data source update schedule than our other wealth screening vendors
- Clean and clear, customizable profiles with several places to add Notes
Cons
- Confirmed relationships needs to be a field that can be synced to The Raiser's Edge
- Philanthropic giving, when synced to the Prospect tab, needs to be able to be sorted by dollar value (like in Excel); this is a change that would need to happen in The Raiser's Edge
- With increasing competition from other wealth screening vendors, it would be useful if data sources were updated more frequently (i.e. real estate and giving).
Return on Investment
- ResearchPoint gives us peace of mind that we have the right prospect thru their confidence level scores and just by having accurate information most of the time.
- ResearchPoint often shows us gifts to other orgs or real estate we did not find from other sources.
- I can't really come up with a negative impact on ROI!
Alternatives Considered
WealthEngine, iWave, Foundation Directory Online (FDO) and DonorSearch
Other Software Used
WealthEngine, iWave, Foundation Directory Online (FDO), Zillow, Accenture, Perceptive Content (formerly ImageNow)
Analytics are Essential
Pros
- Address Updates - starting at the basics, the Target Analytics products allow you create a firm foundation for the data in your system.
- Data Hygiene - taking it a step further is creating and updating data on an individualized basis - such as DeceasedRecord Finder, and Email Finder.
- Data Modeling - Once your data has been appended it can be modeled for increased donor interaction, stewardship, and solicitation.
Cons
- Cost - the cost can be high for specific modeling packages. Each nonprofit must consider ROI.
Return on Investment
- Address Appends - we are saving tons of money on returned mail, NCOA updates, and ensuring donors are receiving timely correspondence.
- Data Appends - ensured that we know who we have in our database and how we need to reach each household. Not only through updating records of deceased constituents but knowing the correct email addresses and phones to reach out and share our mission.
- Prospect Research - allows us to learn more about potential donors, existing donors, and how to create increased donor-centric interactions and solicitations.
Alternatives Considered
WealthEngine
Other Software Used
Raiser's Edge NXT, Luminate
