TrustRadius: an HG Insights company

TargetBay

Score8.2 out of 10

2 Reviews and Ratings

What is TargetBay?

TargetBay is an ecommerce personalization tool that offers four key capabilities:

Reviews & QA

  • Automate review collection process by sending emails after every purchase and delivery.
  • Moderate reviews to stop spammers and showcase only genuine user generated content
  • Google rich snippets to improve product and website credibility
  • In-line HTML lets you index your reviews and get visibility in all search engines

Email Personalization

  • A drag and drop email builder
  • Automated emails
  • Set triggers to shoot out emails to let customers take action

Behavioural Pop-up

  • Stop shopping cart abandonment by triggering pop-ups when the customer leaves behind the product in their cart
  • Stop exit intent by displaying popups with the right incentive

Product Recommendations

Categories & Use Cases

Time Crunched? Solve three marketing problems with one solution.

Pros

  • Email marketing. We all know we need to do it. But writing the copy each week and getting it sent is like the last thing on my list. I work with Danielle at TargetBay. She takes my ideas and puts together these great emails for my approval and then she takes care of getting them sent.
  • PPC ads. We have extensive and long-term experience with Google Ads. TargetBay offers avenues that Google doesn't offer. I work with the TargetBay team and they create the ads and make it happen.
  • Good Scorecard that is easy to see my results from email marketing, reviews and PPC.
  • I can't say enough about the TargetBay team. I work with Danielle on everything TargetBay related. She is responsive, smart, and has been quick to understand our business.

Cons

  • There is always room for improvement, however, I find Target Bay to be cost effective.

Return on Investment

  • We have seen a positive ROI with TargetBay. Once we get through Covid-19, it will be even better.
  • I know we are communicating with our customers on a regular basis, keeping Sign Art Etc in their minds as in-person events start happening again.
  • Emails we send are professional and creative. Much better than I would do.
  • PPC with TargetBay is better than what we see with Google Ads.

It may not be perfect but it definitely pays for itself

Pros

  • TargetBay has amazing chat support.
  • TargetBay has a great onboarding process.
  • TargetBay is very affordable compared to other programs that offer similar solutions.

Cons

  • Once you are on-boarded and set everything up initially, they do not continue to manage your account well.
  • Presales will sell you on how "they" do a lot for you. This ends up not being the case. A lot of the weight and heavy lifting is still dependent on the user.
  • There is no way to easily manager your own users. If you want to add or remove users from your account, you are required to contact someone at TargetBay.

Return on Investment

  • Generated significantly more product reviews in comparison to when we were not using TargetBay.
  • Proves revenue gains greater than the cost of the software.
  • Overcame technical advantages of not having the ability to modify/customize our existing automated emails that are native to our website platform.

Usability

Alternatives Considered

Yotpo

Other Software Used

QuickBooks Online, Braintree, Wunderlist