TCS TwinX

TCS TwinX is an Enterprise Digital Twin Platform for risk-free business experimentation that helps Enterprises transition from experience-based to evidence-based real-time decision making. TwinX combines Digital Twin based risk-free experimentations with the power of Generative AI.

Enterprises typically run a host of business processes to deliver value to their customers in terms of fit-for-purpose products, services, and user experiences. With evolving consumer behaviors and expectations due to the advancements of digital technologies, personalized communication channels and innovative offerings from competitors, staying ahead of the competition is a challenge for most enterprises. Enterprises need to continuously reinvent their market offerings, channels of customer engagement, pricing, and promotional strategy for satisfying evolving customer needs. Competitor moves, threat of digital disruptors and rising uncertainty in the business environment further drive the need for enterprises to be agile and resilient across business functions. Any change in an enterprise that operates in a dynamic and uncertain environment comes with a certain degree of risk and non-reversable business consequences in addition to the cost of the change. Enterprises are often trapped into ambidexterity dilemma while establishing a right balance between required business change and associated business risk. Large organizations want to be repeatable, and agility and repeatability don't necessarily go hand in hand.

With TCS TwinX Enterprises can leverage what-if and if-what analyses powered by a self-learning controller which enables continuous optimization of the enterprise and allows them to address macro as well as micro trends. This digital twin-based simulator helps construct hypothesis, model entities and test business decision outcomes in the virtual A/B testing mode, enabling organizations to analyze, adapt and transform themselves towards achieving holistic business goals. The platform creates a virtual and faithful representation of the organization based on key business entities, their interrelationships, and the impact of external forces on them including competitor movement, natural calamities, and unforeseen global emergencies. This enables them to gain an accurate insight into future evolution of enterprise systems based on entities’ behavioral changes and their situational responses and helps to accurately predict and simulate the future behavior of entities and the system as a whole.

The digital twin platform helps businesses achieve the following:

· Faster time-to-market through virtual testing

· Revenue growth through impactful decisions

· Enhanced Customer Experience through hyper personalization

· Evidence and simulation-based business decision making

· Faithful replicas of enterprise entities

· Simulation of multiple business scenarios

Key capabilities of TwinX includes:

· Pre-built domain templates: 100+ domain-specific pre-built templates which are validated by TCS's Contextual Master with LLM enabled insights. These templates are designed to cover key enterprise entities, such as ontologies and knowledge graphs. They provide a simplified way to represent complex information in a specific domain. With these templates, businesses can easily organize and structure their data according to their industry's requirements. This empowers enterprises to effectively manage and analyze their information, leading to improved decision-making and operational efficiency.

· Data and knowledge processing: TCS TwinX seamlessly connects to an Enterprise's knowledge base and data sources. By leveraging the capabilities of Generative AI, the platform can process diverse data from different sources. Its AI algorithms are capable of correlating and summarizing unique findings and identifying potential business opportunities. This enables businesses to extract valuable insights from their data, helping them make informed decisions and capitalize on new prospects.

· Scenario and Context (User Copy) Generation: TCS TwinX allows the user to define goals for the Enterprise and create multiple user copies in real-time through what-if scenarios. TwinX can test out new product ideas, marketing copies, and content. It simplifies the process of generating thousands of user copies and helps business users make intelligent decisions.

· Solvers for Optimization: TCS TwinX offers a diverse library of solvers that can be utilized to optimize and drive the convergence of simulation copies towards a specific business objective function. This capability, can be used to tap into a wide range of tools to fine-tune and improve experiments. The solvers available in the library assist in identifying the most effective strategies and configurations to align the experiments with any desired business outcomes.

Key TwinX offerings include:

· TCS TwinX for Customer Journey Optimization - Transforming customer journeys and curating contextual experiences

· TCS TwinX for Go-to-Market Maximization - Creating Go-To-Market strategies enabled through simulation

· TCS TwinX for Unassisted Digital Advisories for SMBs - Helping SMBs drive revenue growth enabled by digital advisory

· TCS TwinX for Network Plan & Build Optimization - Reducing cost and driving efficiencies in network build & rollout

· TCS TwinX for Supply Chain Network Optimization - Making the World shift to resilient supply chain

· TCS TwinX for Sustainability – Prioritize and optimize the initiatives to achieve net-zero

TCS TwinX for Customer Journey Optimization - Transforming customer journeys and curating contextual experiences

25-30% customer journeys deviate from their ideal experiences leading to opportunity loss, increased Opex and poor net promoter score (NPS). Customer Operations Heads often face with a challenge to minimize fallouts/ deviations, improve outcomes, and deliver a seamless experience for their customer journeys. TCS TwinX for Customer Journey Optimization (CJOps) enables them with the ability to visualize their customer journeys, view the current state of their customer journeys at key milestones and process steps, pre-empt any deviations or fallouts from ideal path and take corrective actions to minimize the impact on end-customer deliveries and end-customer experience. CJOps creates digital twin of customer’s buying process, ordering process, complaint process and using pre-emptive deviation analysis capabilities, discovers emerging patterns of customer journey fallouts/ deviations, predicts the outcomes of each customer journey, and optimizes customer journeys through contextual recommendations of tactical actions and structural (strategic) changes.

To ensure seamless customer journeys without deviations, organizations need to enhance the end-to-end enterprise visibility without disrupting existing operations or incurring heavy transformation spends.

TCS TwinX for Go-to-Market Maximization - Creating Go-To-Market strategies enabled through simulation

From communications service providers (CSPs) and network infrastructure vendors to manufacturing and financial organizations, many businesses face challenges in optimizing their products and offers to customer needs. Often, there is a lack of alignment between the customers targeted and the value proposition of the offerings. Companies can now optimize their STP strategies and maximize ROI of marketing campaigns through risk-free business experimentation of media mix and marketing mix model.

TCS TwinX for Go-to-Market Maximization enables marketeers to virtually experiment with marketing campaigns, simulate the outcomes of such campaigns before actual launch and maximize the ROI of their marketing spends. The Head of Marketing can maximize the uptake of offers through market mix model (4P) experimentation. Head of Products can drive revenue growth for their products through “Product Bundling & Partner Services Bundling Experimentation”. Head of Customer Value Management can drive customer lifetime value (CLV) growth though “Customer Lifecycle and Engagement Tactics Experimentation”.

TCS TwinX for Unassisted Digital Advisories for SMBs - Helping SMBs drive revenue growth enabled by digital advisory

In the digital age, there is a need of intelligence and automation demanded by enterprises across verticals for a consistent growth of business and revenue. TCS TwinX leverages technologies like Artificial Intelligence and Digital Twin to envision, experiment and execute business decisions through simulations. By creating virtual representation of key business entities of organization and their interrelationships, TwinX offers business users with an unassisted advisory recommendations and suggestions for their organization’s growth and transformation thus helping them becoming ‘trusted advisors’ to their customers and prospects.

TCS TwinX for Network Plan & Build Optimization - Reducing cost and driving efficiencies in network build & rollout

Modern-day customers, be it individual mobile subscribers or enterprises, demand great speed, exhaustive coverage, world-class service availability, and affordable prices from communication service providers worldwide. To meet the ever-expanding customer expectations in this new digital age, telecoms are investing heavily in building their network infrastructure for enabling better and more reliable customer services; however, the number of barriers to implementation has also increased.

TCS TwinX™ offers advanced analytics that helps resolve network rollout-related overruns and delays by providing a single source of truth, proactive recommendations on deviations and facilitates a risk-free experimentation environment for enabling evidence-based decision-making in planning and execution. The solution minimizes rollout time, reduces the required capital expenditure for telecoms, and improves revenue realization.

TCS TwinX for Supply Chain Network Optimization - Making the World shift to resilient supply chain

“Resiliency” has become a popular keyword for supply chain practitioners to reduce vulnerability in the always-on, always-connected, dynamic and transparent supply network. Post COVID-19, consumers in the digital economy expect goods to be delivered faster, receive comprehensive Customer Care and real-time order updates.

TCS TwinX for Supply Chain Network Optimization enables organizations to construct enterprise digital twins by modelling entities such as facilities, warehouses, resources, processes, and networks of the complex ecosystem. These Digital Twins provide us with E2E visibility into the supply chain entities, correlated insights, and a simulation engine. Business Users such as COO, CFO, Operations Managers, etc., can utilize the simulation engine to construct hypotheses and test outcomes in a virtual A/B mode. This enables organizations to analyze, adapt and transform themselves toward achieving holistic business goals.

TCS TwinX for Emissions Optimization – Prioritize and optimize the initiatives to achieve net-zero

The threat of climate change has become extremely critical for any industry to ignore. Despite tracking scope emission & their respective sources, the path of profitable sustainability is still unclear which is where the digital twin solution can be leveraged to enable risk-free experimentation around new sustainability initiatives.

TCS TwinXTM for Emissions Optimization is a tool to enable businesses in their net zero emission journey. Organizations can leverage TCS TwinX for Emissions Optimization to test their strategies around sustainability, refine the investment plans & understand Human - Carbon interactions on how to nudge its end customers to take up greener energy alternatives.