Name: Teads for Publishers
Author: Teads

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

Push Notifications

Development

Association Management

Audit

Business Intelligence (BI)

Collaboration

Embedded Business Intelligence (BI)

Interactive Voice Response (IVR)

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

On-Demand Payment

Payroll

Professional Employer Organizations (PEO)

Recruitment Automation

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Agent Builder

Cloud Storage

Fraud Detection

HTML Editors

Hyper-Converged Infrastructure

Integration Platform as a Service (iPaaS)

Managed Print

Network Access Control (NAC)

Network Performance Monitoring

Network Virtualization

Secure Email Gateway

Solid State Drives

Static Application Security Testing (SAST)

Static Code Analysis

Storage Area Network

Virtual Desktop Infrastructure (VDI)

Virtual Private Network (VPN)

Virtualization Management

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Consumer Ratings & Reviews

Content Management

Data Management

Email Management

Email Marketing

Graphics

Marketing Automation

Marketing Resource Management

Personalization Engines

Presentation

Search Marketing Intelligence

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Point of Sale

Sales

Insider Risk Management

Security

Auto Repair

Forestry

HIPAA Compliance

Insurance Agency Management

Legal Research

OSS/BSS (Operations Support/Business Support)

Trucking Software

Vertical-Specific

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Teads for Publishers Suite is a self-serve advertising solution designed to optimize in-article placements for publishers. According to the vendor, this suite is tailored for small to large publishers, including online publishers, media companies, news organizations, content creators, and bloggers. By leveraging industry-leading technology and targeting capabilities, Teads for Publishers Suite aims to help publishers monetize their content while maintaining a respectful reading experience.

## Key Features

**Attention-Grabbing Creatives**: Teads Studio offers a ready-to-use catalogue of templated formats, which the vendor claims allows publishers to easily create and deploy attention-grabbing creatives. The goal is to build a trustful relationship with brands while maintaining a respectful reading experience.

**Complete Targeting Capabilities**: According to the vendor, Teads provides in-house targeting capabilities at scale, including unique, cookieless-ready, contextual, and audience targeting solutions. Publishers can reportedly boost their direct-sold campaigns by targeting the right audience with scale, accuracy, and quality directly from the Teads for Publishers Suite.

**Advanced Sales Models**: Teads offers advanced sales models that aim to drive key performance indicators (KPIs) for advertisers. The vendor claims that outcome-driven sales models like CPCV (Cost Per Completed View) and vCPM (Viewable Cost Per Mille) are optimized through artificial intelligence, ensuring potentially strong campaign results.

**Seamless Integration of Inventory**: Teads for Publishers Suite supports all inventory types, including Web, AMP, and Mobile Apps. The suite offers a tech solution to help publishers seamlessly integrate their entire inventory and optimize in-article advertising effortlessly.

Teads, headquartered in New York, offers a platform used to deliver full-funnel, outcome-oriented advertising powered by creative technology (Teads Studio) and AI-driven optimization.

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

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Choozle, headquartered in Denver, provides a digital advertising software platform that leverages consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums.

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Teads for Publishers

Native ads are paid advertisements that are matched to and embedded in digital publications based on fit of form and function. In other words, these ads are designed to fit the style of the media in which they appear, so that they are consistent with the experience of the reader of the particular publication where they appear. Native Advertising Platforms provide a means for advertisers and publishers to buy and sell ad space. Ancillary native ad software may include tools for programmatic buying, ad editing and style management, and strategy management (e.g. campaign management, ad or publisher performance analytics, etc.).

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Teads for Publishers

Overview

What is Teads for Publishers?