Tealium AudienceStream

Tealium AudienceStream

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Score 8.3 out of 100
Tealium AudienceStream


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What is Tealium AudienceStream?

The Tealium AudienceStream™ solution offers segmentation and data enrichment capabilities to help users drive real-time marketing actions using their existing tools. AudienceStream helps unify fragmented omnichannel and cross-device marketing data to allow marketers to better leverage their customer…

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Product Details

What is Tealium AudienceStream?

The Tealium AudienceStream™ solution offers segmentation and data enrichment capabilities to help users drive real-time marketing actions using their existing tools. AudienceStream helps unify fragmented omnichannel and cross-device marketing data to allow marketers to better leverage their customer information.

Tealium AudienceStream Technical Details

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Reviews and Ratings




(1-9 of 9)
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Rayk Richter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Review Source
As a reseller, we integrate Tealium Audience Stream CDP for our customers. As a real-time customer data platform, Tealium AudienceStream is a tool for marketing, eCommerce and analytics departments. Tealium AS CDP solves the Data Silos and an expert can create segmentations to use audiences for marketing activities.
  • Real-time CDP.
  • Big Stack of Connectors.
  • Great usability without developing.
  • Fast to integrate.
  • Need of opt in.
  • On-premise not possible.
  • No alert functions.
It is perfect to get insights of your customers. It is made for marketing. It is possible to use the created segmentations for personalization, mailing, marketing optimization and placing the land push notifications correctly.
Tealium has a big support community and a lot of solution consultants.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Tealium AudienceStream is used by our digital marketing team. It is used to create and manage audiences based on digital data and 1st party data.
  • Audience creation
  • Badges and attributes definition
  • connectors set up
  • Audience Dashboard
  • User management
  • Audiences discovery
Tealium AudienceStream is well suited for retargeting scenarios. For example, retargeting of cart abandoners or qualified leads. It is also suited to trigger actions in real time.
We didn't use Tealium AudienceStream for media activation, but it is planned for our next projects.
The support team is reactive and available to support and answer our questions.
Adam Hatfield | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Tealium AudienceStream is being used by our Digital and Delivery teams as the customer data platform we utilize to manage our 1st party data. It is used to allow us to orchestrate in real-time data across multiple systems of engagement such as our website, optimization platform, and marketing automation tools.
  • Manage the collection and updating of digital data.
  • It's provide centralized access to this data from multiple systems.
  • Stitches together data from multiple sources.
  • Currently there is limited support for multiple environments (Dev, Test, Production).
  • Having concurrent users making changes can cause conflicts.
  • It takes longer to get up and running than we would have hoped, but that may be down to our internal speed.
For us, the ideal use case for AudienceStream is to allow us to centralize and stitch together offline and online data so that it can be used across multiple systems of engagement. We have found it to be very flexible and adaptable as our use of it evolves. I can see it underpinning our marketing technology stack for some time.
Jorge Guevara, EIT | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Tealium is started with one department, mainly with supply chain integrated with engineering. It addresses our issues in the Oil & Gas field with the satisfaction of customers. In our field, customers can be widely dispersed and often difficult to keep track of. The feedback from a customer would be lagged and often times the issue in our manufacturing wouldn't be addressed until several batches later, when we finally received feedback and understood it. Tealium AS addresses this by giving us quicker response times, and thus allows us to act on customer feedback more quickly, as well as improve our quality by quickly addressing scrap or issues in our manufacturing line.
  • Relationship links. In data management in predictive consumer behavior, there are many variables that may affect whether a customer may come back. In Oil & Gas these "One-Time Customers" aren't really one time but often different companies that buy through each other. Having customers like these is difficult because it becomes near impossible to keep track of their needs. Tealium change this by spotting similar buying patterns as well as similar locations and times for buying.
  • Mobility and connected devices is one of Tealium AudienceStream's major strong points. No longer are people tied to a computer to receive feedback, but we can pull up necessary analytics on-the-go during a meeting, to see things in real time. There is nothing stronger than this, it keeps employees engaged and it minimizes the burden of having to go in and manually look for a data file.
  • Intuitive Dashboard. While this point may seem superficial, there are many softwares that are absolutely powerful in data analytics but completely botch the user interface and dashboard. There is no second guessing or "I wonder what this button does" type of thought processes when you use AudienceStream. It is a program that feels natural to use with intuitive colors and graphs.
  • The live events feature in Tealium seems rather lacking, there seems to be a heavy emphasis on user engagement when there needs to be a wide variety of filters for that dashboard. Particularly geographic data.
Tealium AudienceStream is great if the user has familiarity with competitors like Azure, AWS, etc. But I would not recommend it to a beginner looking to leap into consumer data analytics in a company. The reason being is that at first glance the dashboard has too many options and while that seems to be an ironic statement, it would be easier for a beginner to get lost at this phase. An ideal person I would recommend this to would be an individual with intermediate knowledge of similar CRM software with a passion for learning in an environment that is interested in capturing that data.
December 20, 2017

The plumbers of data

Víctor Garnica | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Review Source
The main purpose of Tealium AudienceStream is to deliver, enrich, clean and manage data from the whole organization. This service helps you to resolve the governance of data, even with the new GDPR could make it simple steps to ensure your data is under control. You could do a true 360 Marketing efforts because Tealium AudienceStream helps you with a lot of connections and a simple API or JSON format.
  • Data Governance is a priority for my clients in this moment, Tealium AudienceStream helps you with that.
  • Find the right people in the first party data and stop the waste of money on the excess of frequently attacking the same people with advertising already expired.
  • Trace a better customer journey with online and offline interaction.
  • A lot of connections with different tools and an easy API.
  • Tealium AudienceStream is not an analytics tool.
  • Tealium AudienceStream is not a DMP.
  • Doesn't have cons :)
The data management for marketing purposes could mix data from your Analytics, CRM, Call Center, IOS, Android and other in one place, then select a specific cross-platform data to generate re-marketing with no more than tools almost as programmatic and send these audiences to specific tools in few steps. If you have some beacons or antennas software analytics in your physical store you could make a specific re-marketing to audiences who start the journey online and buy on the store.
James Hunkele | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are still as an organization working on how Audience Stream Fits in. We are still currently working on wiring the tool and getting Omi data to flow bi-directionally
  • It is integrated in our site seamlessly since it runs off of our tealium data layer
  • Easy integration with our target testing platform
  • The interface. I know the tool is not meant for reporting, but the ability to do more data discovery would be very helpful while trying to make segments.
  • The tool is so new that the documentation is limited. I am a learn on my own type of person so the more documentation the better.
For AE it was a good fit because we already have tag management through tealium, so this was a natural next step for us.
Monique Trulson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
AudienceStream is currently being used by the Marketing Department, including the ECommerce Department. We initially implemented it to power trigger email programs through our email service provider - we have several campaigns currently triggered by AudienceStream. We have since started utilizing the tool to enhance our knowledge of our customers, and are working to utilize this knowledge to make the user experience more relevant for each visit to our website. Tealium iQ (supporting tool for AudienceStream) currently allows us to enhance our marketing database with online data, and AudienceStream allows us to enhance our online experience with offline data.
  • AudienceStream allows me to expand on the data I'm already capturing about my visitors to the website, taking the data points and combining them to create and assign new definitions ("badges") to my visitors, which then allows me to enhance their experience with my company.
  • The APIs within AudienceStream expand the reach of all the data we collect and the new definitions we create - we are no longer limited to only using this data on our site directly, instead we can pass this information effortlessly through to other tools to increase the relevance of our other marketing efforts, be they email, retargeting, paid search, or even our call center and retail stores through a connection to our CRM system.
  • Audience Discovery within AudienceStream immediately provides insights to the folks on my website in real time, and also allows for historic views. I can slice the data in any way I choose to watch as visitors move through my site, gaining or losing badges as they perform various actions. I can then drill down into any group of visitors for the smallest of details, and use that to create new badges to use.
  • The tools Tealium provides, such as AudienceStream Trace, allow me to feel 100% confident that the tagging and defining I'm doing is correct, and working as expected.
  • Tealium's customer service is AMAZING - an entire team supports both your technical and strategic needs, and provides tools such as customer communities to help with learning.
  • We are using AudienceStream with offline data to help identify and improve online experiences for our visitors, and build out more robust personas - once uploaded into AudienceStream, the visitor stream is monitored for a period of time and when a match is found, the data we uploaded is assigned to that match, allowing for more relevant interactions with them. We find that period of time to be relatively short, given our customers buying patterns.
  • Within the AudienceStream interface we have the ability to create attributes - taking the information we know about the visitor and assigning it within AudienceStream to allow us to act on it in some way. This is incredibly easy, thus we have a very large amount of attributes available, to the point where it can be overwhelming to understand what is mapped to what. I'd love to see some sort of visual representation of how things tie together, above and beyond the labeling that is currently available.
  • The dashboard, which is the main view presented upon login to AudienceStream, has some great snapshot reports which would be valuable to share - however there is no way to share them currently.
This tool is definitely made for organizations that go above and beyond simply capturing data on their online visitors for simple reporting. AudienceStream allows you to combine data from multiple sources and manipulate it to represent everything from hard facts about a visitor/customer (# of times ordered, device used, time on site, etc) to more intangible concepts (visitor is a fan of the company, visitor is a frugal shopper, visitor is a social maven, visitor prefers search over navigation) - and then allows any of that data to be shared back to your reporting platforms, and your other online functionality. This would be overkill for an organization that only uses basic segmentation.
Igor Krakovsky | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We're currently leveraging Tealium AudienceStream primarily for our cart/browser abandonment email campaigns. The AudienceStream integration has proved to add a 6 to 7 figure incremental revenue for Beachbody and is an effective tool to generate incremental revenue/orders. We're also currently exploring a few display tests based on AudienceStream's ability to create very granular audience segments as well as to take action on them right away with one of our display partners.
  • Visitor device stitching, provided the client has some sort of login.
  • Email scraping/aggregation for Cart/Product Page Abandonment campaigns with our ESP.
  • Creating granular set of audience targets using our first-party data and ability to take action on these audiences for Display, Email, Social and Mobile.
  • Training should be improved. Given that AudienceStream is a very robust tool, organizations will need to hire a tech-savvy/developer-type resources to administer the tool.
  • Including Audience Templates, similar to how Google Analytics provides templated reports and segments. For example, I would create audience templates based on following categories: Prospecting Display, Retargeting, Cart/Browser Abandonment, Personalization, etc.
  • This would allow companies onboarding the tool to quickly create audiences based on pre-built templates and start testing vs. struggling to figure out the tool first.
Do you have a technical resource who understands audience segmentation, first-party data and e-comm/page attributes?
Jer Tippets | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Tealium AudienceStream as a real time data aggregation tool that combines data from multiple sources and shares that data with our partners for remarketing and tracking purposes.
  • AudienceStream does a great job of taking data from multiple sources and combines it with out a ton of work. Some other platforms require a lot of data sanitization before we can use it, Audience Stream is smart enough to get the job done with out a lot of work
  • AudienceStream is a complicated tool. There are places where it would be nice to be able to do some simple tasks with out having to go through so many hoops.
  • The reports showing how much data that has been shared with partners could use more features. The dashboards are cool, but details are better.
  • Currently, the connectors only give details about what is going on with a tag if the tag is broken. It would be nice to see that detail for tags that are working as expected.

Audience Stream is a great tool, but sits in a funny place where many data or IT teams think they can build it them selves.

If a company has a lot of data and a lot of partners to share data with, Audience Stream is the tool to use. It streamlines everything and allows you to create custom audiences and share the same users across all platforms.

Audience Stream is not so great if you only have 1 or 2 partners or audiences you are targeting.