Tealium Customer Data Hub makes tag management a breeze.
As a software engineer, I depend on Tealium Customer Data Hub to successfully control and make use of purchaser information. What I mainly …
Overview
What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…
Recent Reviews
How Tealium Customer Data Hub Differs From Its Competitors
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Popular Features
- Rules-driven tag execution (12)9.090%
- Tag library (12)9.090%
- Tag variable mapping (12)8.080%
- Ease of writing custom tags (12)8.080%
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Pricing
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What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data…
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Product Demos
Tealium EventStream API Hub - Quick Overview and Demo
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Tealium iQ Tag Management - Quick Overview and Demo
YouTube
Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.
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Product Details
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- Competitors
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- FAQs
What is Tealium Customer Data Hub?
The Customer Data Hub (CDH) connects data so that users can connect with customers. It aims to transform data fragmentation across CX technologies into a foundation by constructing rich, cross-channel customer profiles in real time that help to understand and engage customers intelligently. The CDH handles customer data securely, honors customer privacy, and enables the collection, unification, and understanding of the most valuable resource, and, with over 1300 client-side and server-side integrations, to act with speed and clarity.
Tealium Customer Data Hub Features
- Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
- Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
- Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
- Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
- Supported: Tag Management - No-code tag management tools for client-side data collection
- Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
- Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
- Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making
Tealium Customer Data Hub Screenshots
Tealium Customer Data Hub Videos
What is the Tealium Customer Data Hub?
Tealium and special guest, TEI Senior Consultant at Forrester, outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value customers have obtained.
How leading travel organisation, Golfbreaks, enabled a 360 view of their customers with real-time call centre insights by leveraging technology and data to provide smarter, simpler, and safer customer experiences.
Tealium Customer Data Hub Competitors
- Twilio Segment
- Salesforce CDP
- Adobe CDP
Tealium Customer Data Hub Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Tealium Customer Data Hub Downloadables
Frequently Asked Questions
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.
Twilio Segment are common alternatives for Tealium Customer Data Hub.
Reviewers rate Library of JavaScript extensions highest, with a score of 9.8.
The most common users of Tealium Customer Data Hub are from Enterprises (1,001+ employees).
Tealium Customer Data Hub Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 5% |
| Mid-Size Companies (51-500 employees) | 25% |
| Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
(191)Attribute Ratings
Reviews
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February 19, 2024
Tealium Customer Data Hub makes tag management a breeze.
Tealium distinguishes apart from other options on the market when comparing Tealium Customer Data Hub. First off, managing customer data across many channels and touch points is made easier with Tealium Customer Data Hub, which offers a complete and consistent platform. Tealium Customer Data Hub's strong privacy and security features are among the reasons I chose it.
January 03, 2024
Tealium Customer Data Hub in Commerical Banking
Tealium is a solid CDP vendor with leading capabilities when it comes to data collection and distribution in real-time (sub-sec) compared to other evaluated vendors. Tealium Customer Data Hub's ease of ingesting new data with limited additional configuration required compared to other CDP vendors is a very positive component when considering a CDP vendor to select.
January 03, 2024
Best enterprise tag management software!
Great customer service. GTM has no support whatsoever. Tealium Customer Data Hub is very customizable to our needs and can send information back and forth. Easy implementable if you know the technology
December 29, 2023
Customize your implementation with Tealium Customer Data Hub
I have experience with Adobe Launch, GTM, and also just the olden days of directly implementing analytics on a page. I even remember when Tealium Customer Data Hub first came on the market. Digital marketers like myself were skeptical back then, but after a few years working with Tealium Customer Data Hub, my skepticism is long gone. The other products I've worked with are fine if you only need to do one thing. But if you need to do a lot of things (which we do), I am not sure anything compares to Tealium Customer Data Hub. My work day would look very different if I had to use a different tag management system for each type of product we implement.
November 17, 2023
Tealium Customer Data Hub an amazing Customer Data Hub (CDP)
Tealium Customer Data Hub is cost effective in terms of comparison with sap but for organization who requires high retention and solution as per requirement and needs of customer it is best to go with sap solution.
July 08, 2023
Tealium Customer Data Hub.
There are many ways to move to a 1st party data model, and it might not seem like Tealium Customer Data Hub is even necessary if you're doing your own data warehousing and have BI tools. What Tealium does is allows you to make sense of customer data and easily do something about it?
July 06, 2023
Excellent value, ease of operations, fantastic support. What else do you want from a CDP??
In the end, the overall scope of integrations available and the tools on hand were far greater on Tealium and couldn't be matched by any other company. The price is competitive but even though you will pay more, we found that it was worth the added expense. Can't speak to the customer service of those other companies as much, but we get top notch help and support from Tealium
Score 10 out of 10
Vetted Review
Verified User
Tealium is better than Google Tag Manager from every angle:
- Tealium offers world class support while GTM has no support.
- Tealium offers the ability to fully customize the data being collected and sent to tags.
- Tealium's EventStream allows us to collect data at the server level, which is not an option with GTM.
June 19, 2023
Review
Score 8 out of 10
Vetted Review
Verified User
They all have their positives and negatives. Obviously Launch provides more support for Adobe Analytics implementation and GTM for Google Analytics. Tealium can hold it's own, and it's relatively easy to use. Just wish it gives us more customization ability with Adobe Analytics.
Score 8 out of 10
Vetted Review
Verified User
Google Analytics can potentially replace Tealium, especially on the event stream side. Audience stream Tealium is pretty good; not much good competition.
June 12, 2023
My review on TiQ and EventStream
Tealium iQ and EventStream are more potent and robust than Google Tag Manager (client-side and server-side). This being said, GTM is easier to use.
June 05, 2023
Easy to use for data collection and transfer
Tealium is more comprehensive and the support makes it the ideal choice for big companies
June 05, 2023
Tealium delivers
We feel that Tealium is a more flexible, and a more future-proof tool when it comes to tag management and governance.
April 21, 2023
Great Tagging Management Tool
Superior and knowledgeable
March 14, 2023
A great end-to-end solution built in-house by one provider, and supported by them too.
Score 10 out of 10
Vetted Review
Verified User
Tealium Customer Data Hub has architected an end-to-end solution where some other solution providers have attempted to integrate various acquired technologies, and in many case not so well. In comparison with Google Tag Manager, being able to utilize support and professional services directly from the technology provider has met our needs much better than obtaining these services through agency partners.
Score 9 out of 10
Vetted Review
Verified User
The Tealium CDP brings flexibility for configuration and customization that is not easily matched. Along with this comes the need for spending time for designing carefully the CDP attributes before deploying. So having a first version can take some time but pays off with activation results.
Having the ability to have the same Privacy layer from the tag manager (client side) working in a seamless way with the CDP is an important point of differentiation.
due to the ease of integration with different data sources, both in input and output.
Score 10 out of 10
Vetted Review
Verified User
Tealium Customer Data Hub is the most effective solution I've used so far in terms of collecting and managing data. We chose this tool because it has a reputation of being the best in the industry. We had also heard that Tealium has a support team second to none - which is absolutely true.
March 02, 2023
Tealium is a powerful tool for your arsenal
Score 5 out of 10
Vetted Review
Verified User
Tealium Customer Data Hub can use 1P IDs and that is the main reason we selected it. with hindsight it was a good choice in this respect Tealium Customer Data Hub can process and forward event data via api, which AAM cannot AAM connectors can be set up with a few clicks whereas Tealium Customer Data Hub connectors require support from an engineer aam machine learning tools infer a score after every event so can be used for onsite single session use cases, whereas Tealium Customer Data Hub ML infers at end of session, so is only really useful for paid media / retargeting use cases Tealium Customer Data Hub's visitor stitching approach is broad brush and irreversible; AAM allows you to merge customer profiles at your discretion depending on the use case
February 27, 2023
Tealium Customer Data Hub Products
More technically geared than others, and fully independent. ie - they are not using their CDP product as an "in" to sell you other services.
February 27, 2023
Tealium Customer Data Hub
February 24, 2023
CDPs and the end of the 3P cookie
Tealium Customer Data Hub was able to meet our needs at a price point which was on par with our incumbent software.
November 26, 2022
Tealium iQ THE Tag Management System
- Adobe Dynamic Tag Management (DTM) and Google Tag Manager
Tealium iQ Tag Management System is strictly Vendor independent. Tealium uses a multi-content delivery network and can therefore be reached from anywhere at any time. Tealium's support is focused, the community is very large, and Tealium has been a pioneer in the field of tag management for years.
November 16, 2022
Our experience with Tealium iQ
We primarily selected Tealium IQ over Google Tag Manager as we had a requirement to utilize Tealium Audience Stream which required Tealium IQ. Overall, we have seen benefits from using Tealium IQ, such as performance improvement and easier integration of some third-party tags. The downside is that there is an additional cost for Tealium IQ over the free version of Google Tag Manager and there has been some upskilling required due to it being a new technology.