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Tealium Customer Data Hub

Tealium Customer Data Hub

Overview

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…

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Recent Reviews

Satisfied Tealium Customer

9 out of 10
June 21, 2023
Tealium allows us to maintain a vendor-agnostic pipeline that tracks visitor behavior prior to and after conversion to a user.
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Review

8 out of 10
June 19, 2023
We currently use their Tealium IQ product for client side tracking implementation, which includes web analytics, marketing tags, and other …
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Data collection powerful tool.

9 out of 10
June 18, 2023
Tealium is solving all the integration with tags needed for the bank: marketing, analytics, CDPs, and GDPR, and also allows us to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 8 features
  • Rules-driven tag execution (12)
    9.0
    90%
  • Tag library (12)
    9.0
    90%
  • Tag variable mapping (12)
    8.0
    80%
  • Ease of writing custom tags (12)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Tealium EventStream API Hub - Quick Overview and Demo

YouTube

Tealium iQ Tag Management - Quick Overview and Demo

YouTube

Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.

YouTube
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Features

Tag Management

Features related to tag management

8.1
Avg 8.7
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Product Details

What is Tealium Customer Data Hub?

The Customer Data Hub (CDH) connects data so that users can connect with customers. It aims to transform data fragmentation across CX technologies into a foundation by constructing rich, cross-channel customer profiles in real time that help to understand and engage customers intelligently. The CDH handles customer data securely, honors customer privacy, and enables the collection, unification, and understanding of the most valuable resource, and, with over 1300 client-side and server-side integrations, to act with speed and clarity.

Tealium Customer Data Hub Features

  • Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
  • Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
  • Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
  • Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
  • Supported: Tag Management - No-code tag management tools for client-side data collection
  • Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
  • Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
  • Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard

Tealium Customer Data Hub Videos

What is the Tealium Customer Data Hub?
Tealium and special guest, TEI Senior Consultant at Forrester, outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value customers have obtained.
How leading travel organisation, Golfbreaks, enabled a 360 view of their customers with real-time call centre insights by leveraging technology and data to provide smarter, simpler, and safer customer experiences.

Tealium Customer Data Hub Competitors

Tealium Customer Data Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Twilio Segment are common alternatives for Tealium Customer Data Hub.

Reviewers rate Library of JavaScript extensions highest, with a score of 9.8.

The most common users of Tealium Customer Data Hub are from Enterprises (1,001+ employees).

Tealium Customer Data Hub Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(190)

Attribute Ratings

Reviews

(1-25 of 86)
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James Fairley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
My experience has shown that Tealium Customer Data Hub works best in situations when businesses need to gather and combine consumer data from different digital touch points. However, there can be circumstances in which the Tealium Customer Data Hub is less useful. For example, the use of Tealium Customer Data Hub might not be required if a business has a small online presence and does not rely much on digital marketing platforms.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Real-Time Event Stream: Strong real-time event capture & streaming capabilities for user behavior on both web & mobile channels as well as a robust OOTB integration library allowing for real-time triggering of engagement campaigns, transactional comms. & reporting.​

Identity Partner Integrations: Has a number of OOTB integrations with identity partners including Acxiom, Merkle, Epsilon, and Neustar allowing for improved anonymous identity resolution capabilities for improved advertising campaign ROI.

​Reporting & Analytics Capabilities: Tealium Customer Data Hub has an additional module that overlays on top of the CDP providing OOTB reporting & dashboarding capabilities based on data stored within the CDP.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Tealium Customer Data Hub is great for situations where you want to collect data from a front end data layer and then route it to multiple data tools, or if you need the ability to transform the values collected before sending. There is a tremendous amount of customizability. It has also been good for tag management of marketing/advertising tags/pixels, but could use a little improvement with regards to putting many tags on the same page. If your situation requires a lot of complexity to the marketing tags, it is still very possible to do with Tealium Customer Data Hub, but could be less complicated. Luckily, Tealium Customer Data Hub's support crew is excellent and really will partner with us and help us succeed.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Helpful in a scenario where users want to be able to sync large scale volumes of customer data, particularly in enterprise organizations. There is more of a learning curve to use it, so having team members with time and capacity to specifically support Tealium is helpful. The platform would be less useful for smaller organizations and also not cost effective there.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Setting up and configuring Tealium Customer Data Hub is complex and with organization having lots of complex customer data it can become difficult to manage and organize configuration and integrations.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Understanding Customer Journeys - very good at making sense of customer interactions with the website that no other tool can do. Developing profiles and personas - based on the customer's journeys, Customer segments are identifiable. Triggering action to achieve objectives - with identified segments it becomes possible to create personalized events. Better commercial outcomes - with actions targeting the right people at the right stage in the journey, the budget can be allocated more effectively and create better business results.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
There is still no other option that comes close to the effectiveness and scope that Tealium can deliver. We have looked into several other companies and options and still feel comfortable that this is the best and most cost effective solution on the market. And while it does cost more than some cheaper options, they just won't provide the value, support, and resources that are in place here to help you succeed. We highly recommend it!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is a very versatile tool where you can always find a way to achieve your goals. It allows you to send audiences to multiple platforms in a simple way. The support team is easy to contact and offers service in multiple languages. The learning time can be a bit long for new team members, but getting to know the platform is easy due to the large number of training resources that Tealium offers.
Score 9 out of 10
Vetted Review
Verified User
Use cases where record collision is a possibility downstream need to be handled carefully. Tealium Customer Hub works well for our user tracking is cases where conversion time is short.
Score 10 out of 10
Vetted Review
Verified User
Over the years, I've heard recommendations to use Google Tag Manager because it's free. This is true, but I always counter with this: Tealium's tech team offers PHENOMENAL support. It's absolutely top notch. When we run into issues, Tealium is outstanding in helping us to find solutions, offer guidance, share industry knowledge and best practices, and to assure that we get our issues resolved. Another clear advantage is that Tealium allows us to collect data on the server-side (which I understand that GTM does not) this may become more important in the future as cookies tend to be going away. Finally, Tealium allows us to customize our analytics far beyond free tools such as GTM.
June 19, 2023

Review

Score 8 out of 10
Vetted Review
Verified User
Relatively useful whenever you're working with a global brand and have many different marketing tags and web analytics to manage.
Score 9 out of 10
Vetted Review
Verified User
Tealium is perfect for tag management when vendor agnostic is needed, Real-time is needed and it is gdpr compliance and simplifies the tag deployment. If you need a strict Google approach or if you have only a small website, maybe is less appropriate, but still, I would recommend using it.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Well suited: Tracking mobile apps, server side tracking, integration with third party tools
Less appropriate: small sized businesses might not be able to afford it, and even if they could, they would need to hire someone who knows how to use these tools.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The Tealium IQ interface is not the easiest to use at the beginning. But when you use it for a while, you can be a data collection master. In addition, I would like to give a lot of importance to the support channel. If you have some doubts, the team always help to solve problems.
June 05, 2023

Tealium delivers

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Enterprise-grade tag management solution, Tealium is an industry leader when it comes to flexible tag management, and has advanced support for server-side and client-side integrations. Tealium comes with a huge array of templates and pre-built solutions that make setting up tags from scratch easier.
June 01, 2023

One Powerful Tool

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Being able to create audiences on the fly is extremely helpful when trying to utilize personalization widgets. Suggestion different pieces of content or products for example is key. Tealium also gives you the tools to easily enrich your data to really be able to drill down to a very specific cohort.
Score 10 out of 10
Vetted Review
Verified User
Tealium Customer Data Hub is a great solution when a company wants to collect data from an ecommerce website as well as a CRM application, integrate that data with media platforms, and utilize the data for building audiences. The main drawback is that there are fewer agencies and vendors who are expert on Tealium Customer Data Hub, contrasted with that of Google Tag Manager.
Kevin Babcock | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Tealium Customer Data Hub is very well suited for nearly all of our web tagging needs. They have a vast library of vendor templates that can be installed with just a few clicks. But there are just a couple of tags that need to fire on page before anything else loads, so in these rare circumstances we need to hardcode them to our site.
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