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Tealium Customer Data Hub

Tealium Customer Data Hub

Overview

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…

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Recent Reviews

Satisfied Tealium Customer

9 out of 10
June 21, 2023
Tealium allows us to maintain a vendor-agnostic pipeline that tracks visitor behavior prior to and after conversion to a user.
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Review

8 out of 10
June 19, 2023
We currently use their Tealium IQ product for client side tracking implementation, which includes web analytics, marketing tags, and other …
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Data collection powerful tool.

9 out of 10
June 18, 2023
Tealium is solving all the integration with tags needed for the bank: marketing, analytics, CDPs, and GDPR, and also allows us to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 8 features
  • Rules-driven tag execution (12)
    9.0
    90%
  • Tag library (12)
    9.0
    90%
  • Tag variable mapping (12)
    8.0
    80%
  • Ease of writing custom tags (12)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Tealium EventStream API Hub - Quick Overview and Demo

YouTube

Tealium iQ Tag Management - Quick Overview and Demo

YouTube

Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.

YouTube
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Features

Tag Management

Features related to tag management

8.1
Avg 8.7
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Product Details

What is Tealium Customer Data Hub?

The Customer Data Hub (CDH) connects data so that users can connect with customers. It aims to transform data fragmentation across CX technologies into a foundation by constructing rich, cross-channel customer profiles in real time that help to understand and engage customers intelligently. The CDH handles customer data securely, honors customer privacy, and enables the collection, unification, and understanding of the most valuable resource, and, with over 1300 client-side and server-side integrations, to act with speed and clarity.

Tealium Customer Data Hub Features

  • Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
  • Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
  • Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
  • Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
  • Supported: Tag Management - No-code tag management tools for client-side data collection
  • Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
  • Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
  • Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard

Tealium Customer Data Hub Videos

What is the Tealium Customer Data Hub?
Tealium and special guest, TEI Senior Consultant at Forrester, outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value customers have obtained.
How leading travel organisation, Golfbreaks, enabled a 360 view of their customers with real-time call centre insights by leveraging technology and data to provide smarter, simpler, and safer customer experiences.

Tealium Customer Data Hub Competitors

Tealium Customer Data Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Twilio Segment are common alternatives for Tealium Customer Data Hub.

Reviewers rate Library of JavaScript extensions highest, with a score of 9.8.

The most common users of Tealium Customer Data Hub are from Enterprises (1,001+ employees).

Tealium Customer Data Hub Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(190)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Adam Hatfield | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We utilize Tealium IQ as our primary digital tag management solution. We were initially introduced to it as part of our purchase of Tealium Audience Stream and it was required to enable our use of this platform. What we have found is that it helps us manage our tags more effectively and also helps improve the performance of our site.
  • Tag management
  • Web performance
  • Easy integration with other systems
  • Onsite optimisation integration
  • Time to implement
  • Initial complexity and upskilling
Tealium IQ is well suited as a tag management solution particularly if you are looking at using other components of the Tealium ecosystem such as audience stream. We have found it to be an extremely capable tag management system and provides us far more advance capability over the Google Tag Manager solution we utilized previously. If your tag management needs are basic and you do not require Audience Stream there may be other alternatives such as Google Tag Manager.
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (8)
60%
6.0
Tag library
80%
8.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
70%
7.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
80%
8.0
Page load times
90%
9.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
N/A
N/A
  • SEO due to speed improvements
  • Conversion improvements due to speed improvements.
  • Slightly higher cost to service due to upskilling requirements.
We primarily selected Tealium IQ over Google Tag Manager as we had a requirement to utilize Tealium Audience Stream which required Tealium IQ. Overall, we have seen benefits from using Tealium IQ, such as performance improvement and easier integration of some third-party tags. The downside is that there is an additional cost for Tealium IQ over the free version of Google Tag Manager and there has been some upskilling required due to it being a new technology.
20
Digital, IT, Marketing
1
Technical and analytical skill set. In our case they came from a digital marketing and experimentation background.
  • Audience Creation
  • Orchestration of campaigns
  • Leads Management
  • Improve speed to market for new campaigns
  • Create highly targetted campaigns
  • Link web browsing activity to behavioural analytics
  • Personalisation
We are extremely happy with the product and can see a use for it in the future.
No
  • Product Features
  • Product Usability
We could see how it could unlock a lot of capability and make it easier to orchestrate experiences across multiple owned channels.
Start first with Tealium rathern than try and implement it and a marketing automation solution at the same time.

Oh and do it much earlier.
Took longer than we expected but that was down to us not knowing what we were doing. Tealium though were really helpful and consultative.
  • Implemented in-house
Yes
Initially it was deploying telaium IQ, then it was configuring our various apps to pass data to the data hub. Then it was all the lower priority apps.
Change management was minimal
NA
  • Us not knowing what we were doing
  • Unclear requirements
  • Competing priorities
  • Online Training
Did what we needed to onboard us onto the platform
Highly configurable, has done pretty much everything we needed it to
Take the time to think about what you need. Ensure your internal teams are ready to implement.
No - we have not done any customization to the interface
NA
They are always on hand to answer our questions and they push us at least as hard as we push them. It's a great partnership.
Yes, as we wanted to ensure we had the coverage we needed. It has proven worthwhile.
No
During the implementation our requirements were frequently unclear or changing and they absorbed this uncertainty and helped us focus on what was important.
Very intuitive and easy to find what you are looking for. Doing the training does help though. We have onboarded multiple new users and came across no issues with getting them up to speed. Probably one flaw is that you do need to be aware of what other changes people are making as it's possible to overwrite things occassionally.
  • Audience creation
  • Data ingestion
  • NA
Never had an issue, scales as we use it.
It's been flawless as far as I am concerned.
Really performant
It has made it so easy to integrate a whole range of mar tec products into our stack. This is why we chose it.
  • Eloqua
  • Salesforce Marketing Cloud
  • Optimizely
  • Full Story
Varied, but essentially it was straightforward
  • Salesforce CRM
Yes
  • File import/export
  • Single Signon
  • API (e.g. SOAP or REST)
  • Javascript widgets
  • ETL tools
Think about what you want to achieve first and wesnure the various systems you are integrating with are ready.
They are one of those vendors that feels like a partner. Them making us look good helps them to look good.
They are a true partner of ours
Very easy to work with and relatively cost effective
NA
Like anything it could be cheaper but we still feel we get value from it.
NA
No
  • NA
  • NA
No
No
April 27, 2016

Basic impression

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have implemented Tealium to get a handle on our runaway tags on our web store. We have over 200 tags on our site and many of them were unmanaged and no longer used. This tool is helping up to manage that.
  • Ease of implementation.
  • The training is very supportive.
  • They worked closely with us to set up a professional services contract to handle several concurrent implementations.
  • I would really love to see Oracle Commerce added as a standard bundle.
How well suited is it for ecommerce?
  • Better Tag management
  • Cleaner code without all the JS on the page
Tealium provided a better overall solution for us.
2
JS, Analytics, SDLC knowledge.
  • Vendor implemented
Great user interface. Easy to use. Very responsive.
April 27, 2016

Excellent solution

Jordi Roura i Rabat | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Tealium is run across all sites in the company and has been an awesome aid to reduce the cost of data consumption as well as solving the problem of data standardisation. The data layer is a great way to normalise and reuse data, thus making product testing and marketing much more agile and powerful. It has also completely separated the work that has to be done by IT from the work of the rest of the departments, making life (and code maintenance) much easier for everyone.
  • Reuse data.
  • Gives marketers and product owners the agility they need to use the data and deploy solutions.
  • Gives IT full control over which data is delivered and how, independently of the tool that will use it.
  • Tool agnostic.
  • Dynamic updates of rules, instead of manual imports of CSV.
  • Better multilingual support.
  • Lookup tables should be able to set values from other variables, not just plain text.
Tealium is an excellent all-round tool. Any online business that is going to make a serious attempt at tracking the performance of their web/app/marketing efforts is going to need a tag manager, and Tealium is an excellent solution. I've been using it for 6 months and never regretted the decision. Solving a lot of problems, from launching marketing campaigns to feeding our proprietary systems with custom data.
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (8)
86.25%
8.6
Tag library
100%
10.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
50%
5.0
Page load times
90%
9.0
Mobile app tagging
90%
9.0
Library of JavaScript extensions
90%
9.0
  • Increased employee efficiency
  • Ability to take more real time actions
  • Much happier IT
  • Tag Commander,Ensighten,Google Tag Manager
After 1 month of intensive testing and benchmarking, Tealium came out top in interface, workflow, usability, functionality and infrastructure. It adapted perfectly to our needs and Tealium staff were more than happy to hand over the keys and let us take the product for a test drive. Practically no assistance was needed from them to pass our long list of tests, it was that easy to get familiar with the tool.
11-20 vendors
The user interface is very well thought out, using human readable names and explanations to explain what each thing does. It's very easy to get familiar with it.
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