Overview
What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…
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Tealium Customer Data Hub Review
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Pricing
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- Premium Consulting/Integration Services
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Features
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Product Details
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- Competitors
- Tech Details
- Downloadables
- FAQs
What is Tealium Customer Data Hub?
The Customer Data Hub (CDH) connects data so that users can connect with customers. It aims to transform data fragmentation across CX technologies into a foundation by constructing rich, cross-channel customer profiles in real time that help to understand and engage customers intelligently. The CDH handles customer data securely, honors customer privacy, and enables the collection, unification, and understanding of the most valuable resource, and, with over 1300 client-side and server-side integrations, to act with speed and clarity.
Tealium Customer Data Hub Features
- Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
- Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
- Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
- Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
- Supported: Tag Management - No-code tag management tools for client-side data collection
- Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
- Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
- Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making
Tealium Customer Data Hub Screenshots
Tealium Customer Data Hub Videos
What is the Tealium Customer Data Hub?
Tealium and special guest, TEI Senior Consultant at Forrester, outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value customers have obtained.
How leading travel organisation, Golfbreaks, enabled a 360 view of their customers with real-time call centre insights by leveraging technology and data to provide smarter, simpler, and safer customer experiences.
Tealium Customer Data Hub Competitors
- Twilio Segment
- Salesforce CDP
- Adobe CDP
Tealium Customer Data Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Tealium Customer Data Hub Downloadables
Frequently Asked Questions
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.
Twilio Segment are common alternatives for Tealium Customer Data Hub.
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The most common users of Tealium Customer Data Hub are from Enterprises (1,001+ employees).
Tealium Customer Data Hub Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 5% |
Mid-Size Companies (51-500 employees) | 25% |
Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews From Top Reviewers
(1-5 of 127)
review 2025
Rating: 7 out of 10
January 21, 2025
EM
Vetted Review
Verified User
1 year of experience
I've spent nearly three years working with Tealium and other CDPs, and I've got to say, Tealium's ease of use and flexibility leave the competition in the dust. Its data connectivity - both upstream and downstream - is seamless, and building audiences using attributes is a breeze. Tealium's truly raised the bar
Tealium Customer Data Hub is a great online store analytics and tag management solution
Rating: 8 out of 10
January 02, 2025
TW
Vetted Review
Verified User
3 years of experience
Tealium Customer Data Hub and eventstream are the two primary tools that we use for both our server side and client side app management and for our API connectors and tags. Their great audience building property makes them ideal for real time marketing initiatives and they also help us to interact with our internal tracking system and our analytics suppliers.
Tealium Review
Rating: 10 out of 10
June 14, 2024
MN
Vetted Review
5 years of experience
We use it for some clients in Brazil, we have a client here from the airline industry and we help them sync the collection of data, all digital data and offline data, some of the offline data as well to standardize that and aggregate all this information, create personas, profiles, and then we use that to create some business cases around marketing CRM and for our personal information as well to control personal information and help our clients.
Center of our Marketing Tech
Rating: 8 out of 10
June 13, 2024
TH
Vetted Review
Verified User
6 years of experience
Tealium Customer Data Hub has been able to provide advanced segmentation that has allowed us to effectively reduce our ad spend while simultaneously increasing the quality of leads that we are generating by targeting key user groups. We have been able to do this by audience suppression and look-alike audiences targeting these key user groups. Along with this, we have been able to increase our signals that we are sending to different advertisers by leveraging event stream and Capi integrations.
Still a Believer
Rating: 7 out of 10
July 05, 2024
JD
Vetted Review
Verified User
2 years of experience
As a replacement to Adobe Audience Manager. It is also morphing into our
Outreach CDP. Our primary business challenge is audience segmentation.
We need a way to aggregate many IDs and track users over many months.
Personalization is now another opportunity for the CDP. Another emerging
use is a preliminary customer profile before Salesforce. Tealium
receives early, anonymous data from several sources that can,
eventually, stitch into a real person.