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Tealium Customer Data Hub

Tealium Customer Data Hub

Overview

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…

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Learn from top reviewers

Tealium Customer Data Hub an amazing Customer Data Hub (CDP)

Rating: 5 out of 10
July 10, 2024
IncentivizedVetted ReviewVerified User
Tealium Customer Data Hub allows business to centralize, unify and integrate data from multiple sources such as mobile applications, websites, offline sources and it helps us ...
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Verified user
Consultant
Tealium Customer Data Hub2 years of experience

Still a Believer

Rating: 7 out of 10
July 5, 2024
IncentivizedVetted ReviewVerified User
As a replacement to Adobe Audience Manager. It is also morphing into our Outreach CDP. Our primary business challenge is audience segmentation. We need a way to aggregate ma...
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Jeffrey Dunster
Manager - Finance and Accounting
Manager of Analytics Architecture
Western Governors University
Tealium Customer Data Hub2 years of experience

Tealium Customer Data Hub enterprise use

Rating: 8 out of 10
July 2, 2024
IncentivizedVetted ReviewVerified User
We use EventStream to stream in events and pass to our customer engagement platform. The business problem we want to address is hyper personalized messaging used across channe...
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Verified user
Director
Tealium Customer Data Hub1 year of experience

Customize your implementation with Tealium Customer Data Hub

Rating: 8 out of 10
July 2, 2024
IncentivizedVetted ReviewVerified User
Front-end data collection and marketing tag management
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Verified user
Technician
Tealium Customer Data Hub4 years of experience

Leading Enterprise 1PD Orchestration Platform

Rating: 10 out of 10
July 2, 2024
IncentivizedVetted Review
As a global agency, we utilize Tealium Customer Data Hub to forward our clients digital and MarTech initiatives. It serves as the foundation for major Enterprise work streams ...
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Verified user
Vice-President
Tealium Customer Data Hub12 years of experience

Tealium Review

Rating: 10 out of 10
June 14, 2024
IncentivizedVetted Review
We use it for some clients in Brazil, we have a client here from the airline industry and we help them sync the collection of data, all digital data and offline data, some of ...
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Marcelo Nogueira
Manager - Sales
Business Development Manager LATAM
Aunica
Tealium Customer Data Hub5 years of experience

Center of our Marketing Tech

Rating: 8 out of 10
June 13, 2024
IncentivizedVetted ReviewVerified User
Tealium Customer Data Hub has been able to provide advanced segmentation that has allowed us to effectively reduce our ad spend while simultaneously increasing the quality of ...
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Taylor Hill
Employee - Marketing
Sr Analytic Strategist
Zion & Zion
Tealium Customer Data Hub6 years of experience

Fantastic suite of of products!

Rating: 9 out of 10
June 12, 2024
IncentivizedVetted ReviewVerified User
We use Tealium Event Stream to stream realtime conversion data to a number of different CAPI solutions. We've seen increased ROAS with these implementations which have only dr...
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Verified user
Engineer
Tealium Customer Data Hub3 years of experience

Tealium Customer Data Hub Review

Rating: 8 out of 10
June 12, 2024
IncentivizedVetted ReviewVerified User
Tealium Customer Data Hub allows us to execute real-time marketing campaigns across product activation, product adoption, e-commerce upsell, product community engagement use c...
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Verified user
Director
Tealium Customer Data Hub8 years of experience

Tealium Customer Data Hub Review

Rating: 9 out of 10
June 12, 2024
IncentivizedVetted ReviewVerified User
Just beginning our journey, deploying in 1 month. Use cases are primarily capturing and enabling digital journeys stitched to known and anonymous customers.
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Jeff Camp
Executive - Information Technology
EVP BUsiness SYstems
PNMAC Loan Services
Tealium Customer Data Hub1 year of experience

Tealium Customer Data Hub has been a great partner

Rating: 8 out of 10
June 12, 2024
IncentivizedVetted ReviewVerified User
We use Tealium Customer Data Hub to consolidate our real-time data and drive real-time web personalization and activation. Tealium Customer Data Hub is helping us consolidate ...
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Verified user
Manager
Tealium Customer Data Hub1 year of experience

Tealium Customer Data Hub is great and getting better!

Rating: 9 out of 10
June 12, 2024
IncentivizedVetted ReviewVerified User
We are using GTM and the events API to send events to create visitors for Audiences and then using Audience Connectors for Snowflake, SFMC, Audience Store, and Google Ads.
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Brian Goodrich
Engineer - Information Technology
First Vice President
Pennymac
Tealium Customer Data Hub1 year of experience

Tealium Customer Data Hub Helps with Real Time Customer Activation

Rating: 7 out of 10
June 12, 2024
IncentivizedVetted ReviewVerified User
We have seen a lot of value from Tealium Customer Data Hub. Having 40 brands under a single umbrella company, we have been able to unify our customer database and create dynam...
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Jane Allen
Director - Corporate
Marketing Automation Manager
Equine Network
Tealium Customer Data Hub1 year of experience

Best system out of the 3 we tried/used

Rating: 10 out of 10
June 12, 2024
IncentivizedVetted ReviewVerified User
We rolled Tealium IQ out as a Global solution in 2015. Previously one region was using Tealium, another was using Ensighten and another was using Google Tag Manager. Rolling T...
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Mark Jaggers
Manager - Marketing
Senior Manager of Development, Global Web Marketing
Trend Micro

Tealium Customer Data Hub is helping us become compliant!

Rating: 10 out of 10
June 12, 2024
Vetted ReviewVerified User
We are utilizing Tealium Customer Data Hub's TiQ tag manager to help our business become compliant so we can resume website tracking.
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Verified user
Manager
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How Tealium Customer Data Hub Differs From Its Competitors

Customer Data Management

The potential impact is huge. Our current impact is very immature for two years after deployment. One reason is the lack of IQ. We are not routing lots of data to Tealium Customer Data Hub because of the work involved. If we were on IQ, the data would be flowing naturally.
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Customer Data Management

We're still too early in but we collect first party data from Snowflake and send this to our customer engagement platform. The CAPI impact is looking positive but we need to measure over time. Our goal is to be able to show incremental lift (revenue) in our customer engagement and paid channel …
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Customer Data Management

"Flexible" is a great word for Tealium Customer Data Hub and how we use it! We are using it for data collection, cookie consent integration, AND marketing, all in the same place and within the same team. It is hard to imagine doing all these things without Tealium Customer Data Hub - currently, we …
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Customer Data Management

With the shift to 3P cookie deprecation, 1PD is going to be the universal requirement for brands to manage. If marketers and business owners want to be able to communicate over time and on external platforms, they are going to need to build relationships, in the same way we converse face to face, …
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Customer Data Management

For the clients that use Tealium, it's the first layer of collection. So to use Tealium the proper way, it's about Tealium being the first layer of collection. If it's digital data or offline data doesn't matter because Tealium has the capability of collecting storage and organize all that data. …
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Customer Data Management

We have been able to leverage first party, #DATA across our site when using Tealium Customer Data Hub to not only understand the behaviors of our users when it comes to their engagement with our website. But also, we have been able to start ingesting and shopping data from in-store behaviors that …
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Customer Data Management

We can collect a lot more data than we were previously able to with Tealium Customer Data Hub. I want to specifically speak to addressing third party cookies because we've had this ongoing conversation at our company about what we are going to do when it is gone. Tealium Customer Data Hub has …
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Customer Data Management

Tealium Customer Data Hub has enabled the first ever onsite personalization use case to enhance the customer experience that instantly provided a lift in high value actions taken by consumers of our content.
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Customer Data Management

We were using GTM and GA4, but new governing regulations in healthcare prompted us to find an alternative that would also work with our many customers' GA4 replacement products -the connectors were a key selling point.
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Customer Data Management

Tealium Customer Data Hub is a key part of our first-party data strategy, and we've done a lot of recent work to optimize it with relevant customer data we're using to drive better customer experiences.
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Customer Data Management

We use this for mapping data from various tags to map data from the website to Adobe analytics. You need to provide more technical documentation. And good support, and better training staff. In my opinion, the recent training I attended was a joke. The instructor was not able to provide a proper …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Consultant in Information Technology
Information Technology & Services Company, 501-1000 employees
Jeffrey Dunster
Manager of Analytics Architecture
Western Governors University (Education Management, 5001-10,000 employees)

Video Reviews

1 video

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Tealium Customer Data Hub Review
09:04
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Pricing

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Tealium Customer Data Hub

Tealium Customer Data Hub

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What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Tealium EventStream API Hub - Quick Overview and Demo

YouTube

Tealium iQ Tag Management - Quick Overview and Demo

YouTube

Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.

YouTube
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Features

Tag Management

Features related to tag management

8.2
Avg 8.5
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Product Details

What is Tealium Customer Data Hub?

The Customer Data Hub (CDH) connects data so that users can connect with customers. It aims to transform data fragmentation across CX technologies into a foundation by constructing rich, cross-channel customer profiles in real time that help to understand and engage customers intelligently. The CDH handles customer data securely, honors customer privacy, and enables the collection, unification, and understanding of the most valuable resource, and, with over 1300 client-side and server-side integrations, to act with speed and clarity.

Tealium Customer Data Hub Features

  • Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
  • Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
  • Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
  • Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
  • Supported: Tag Management - No-code tag management tools for client-side data collection
  • Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
  • Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
  • Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard

Tealium Customer Data Hub Videos

What is the Tealium Customer Data Hub?
Tealium and special guest, TEI Senior Consultant at Forrester, outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value customers have obtained.
How leading travel organisation, Golfbreaks, enabled a 360 view of their customers with real-time call centre insights by leveraging technology and data to provide smarter, simpler, and safer customer experiences.

Tealium Customer Data Hub Competitors

Tealium Customer Data Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Tealium Customer Data Hub Downloadables

Frequently Asked Questions

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Twilio Segment are common alternatives for Tealium Customer Data Hub.

Reviewers rate Library of JavaScript extensions highest, with a score of 9.9.

The most common users of Tealium Customer Data Hub are from Enterprises (1,001+ employees).

Tealium Customer Data Hub Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(237)

Reviews

(1-25 of 126)
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Still a Believer

Rating: 7 out of 10
Incentivized
July 05, 2024
JD
Jeffrey Dunster
Manager of Analytics Architecture
Western Governors University (Education Management, 5001-10,000 employees)
Vetted Review
Verified User
Tealium Customer Data Hub
2 years of experience
Pros and Cons
  • ID stitching
  • Extensible profiling
  • Data routing

Tealium Review

Rating: 10 out of 10
Incentivized
June 14, 2024
MN
Marcelo Nogueira
Business Development Manager LATAM
Aunica (Marketing & Advertising, 51-200 employees)
Vetted Review
Reseller
Tealium Customer Data Hub
5 years of experience
Pros and Cons
  • Activation in real time - it's really good and you can literally see the information being activated in all other technologies that my clients use, like TikTok, Facebook, Google, et cetera. At the time that a client arrives on your website, you have instant data to enrich the profiles and activate on this channel. So this is really good and it's something that Tealium give us the control in order to do that.
  • The other thing is that you have the power to choose what data you want to collect and what data you do not want to collect. Tealium is particularly very good on doing that.

Fantastic suite of of products!

Rating: 9 out of 10
Incentivized
June 12, 2024
Verified User
Vetted Review
Verified User
Tealium Customer Data Hub
3 years of experience
Pros and Cons
  • Easily configure Connectors
  • Data Sources come straight from the TiQ which already is in place
  • Capturing new data is relatively easy with attributes we can create on the fly

Tealium Customer Data Hub Review

Rating: 9 out of 10
Incentivized
June 12, 2024
JC
Jeff Camp
EVP BUsiness SYstems
PNMAC Loan Services (Financial Services, 1001-5000 employees)
Vetted Review
Verified User
Tealium Customer Data Hub
1 year of experience
Pros and Cons
  • Enabling real time data ingestion
  • Stitching profiles
  • Handling large volume of data quickly

Best system out of the 3 we tried/used

Rating: 10 out of 10
Incentivized
June 12, 2024
MJ
Mark Jaggers
Senior Manager of Development, Global Web Marketing
Trend Micro (Computer & Network Security, 1001-5000 employees)
Vetted Review
Verified User
View profile
Pros and Cons
  • A large number of existing vendor templates to make it easy to roll out new tags quickly
  • A robust data layer
  • Excellent user interface
  • Great customer support and large community
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