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Tealium Customer Data Hub

Tealium Customer Data Hub

Overview

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…

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Recent Reviews

Satisfied Tealium Customer

9 out of 10
June 21, 2023
Tealium allows us to maintain a vendor-agnostic pipeline that tracks visitor behavior prior to and after conversion to a user.
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Review

8 out of 10
June 19, 2023
We currently use their Tealium IQ product for client side tracking implementation, which includes web analytics, marketing tags, and other …
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Data collection powerful tool.

9 out of 10
June 18, 2023
Tealium is solving all the integration with tags needed for the bank: marketing, analytics, CDPs, and GDPR, and also allows us to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 8 features
  • Rules-driven tag execution (12)
    9.0
    90%
  • Tag library (12)
    9.0
    90%
  • Tag variable mapping (12)
    8.0
    80%
  • Ease of writing custom tags (12)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Tealium EventStream API Hub - Quick Overview and Demo

YouTube

Tealium iQ Tag Management - Quick Overview and Demo

YouTube

Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.

YouTube
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Features

Tag Management

Features related to tag management

8.1
Avg 8.7
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Product Details

What is Tealium Customer Data Hub?

The Customer Data Hub (CDH) connects data so that users can connect with customers. It aims to transform data fragmentation across CX technologies into a foundation by constructing rich, cross-channel customer profiles in real time that help to understand and engage customers intelligently. The CDH handles customer data securely, honors customer privacy, and enables the collection, unification, and understanding of the most valuable resource, and, with over 1300 client-side and server-side integrations, to act with speed and clarity.

Tealium Customer Data Hub Features

  • Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
  • Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
  • Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
  • Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
  • Supported: Tag Management - No-code tag management tools for client-side data collection
  • Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
  • Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
  • Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard

Tealium Customer Data Hub Videos

What is the Tealium Customer Data Hub?
Tealium and special guest, TEI Senior Consultant at Forrester, outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value customers have obtained.
How leading travel organisation, Golfbreaks, enabled a 360 view of their customers with real-time call centre insights by leveraging technology and data to provide smarter, simpler, and safer customer experiences.

Tealium Customer Data Hub Competitors

Tealium Customer Data Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Twilio Segment are common alternatives for Tealium Customer Data Hub.

Reviewers rate Library of JavaScript extensions highest, with a score of 9.8.

The most common users of Tealium Customer Data Hub are from Enterprises (1,001+ employees).

Tealium Customer Data Hub Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(190)

Attribute Ratings

Reviews

(1-25 of 86)
Companies can't remove reviews or game the system. Here's why
James Fairley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The Audience stream CDP the attributes and Profile stitching very good compare with other leading CDP specifically the Badges , creating of the segment as well very simple and efficient.
  • Tealium Customer Data Hub does mainly nicely in supplying an unbroken connection among one-of-a-kind systems and systems, making an allowance for the integration and standardization of statistics resources.
  • These qualities allow for easy integration with other marketing technologies, enhancing the overall effectiveness of campaigns.
  • Although the platform is strong and efficient, new users may find the UI to be overwhelming and unclear at times. There is still space for development in Tealium Customer Data Hub's reporting features.
  • Although the platform offers useful insights into the behavior of its audience, the reports' customization and depth might yet be enhanced.
  • Tealium Customer Data Hub may, however, expand its offering even further and give marketers a more seamless and all-inclusive solution by addressing these areas for development.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Integrating real-time data collection via Tealium Customer Data Hub IQ tag manager and server-to-server integrations with back-end banking systems as well as 3rd parties.
  • Ability to capture, store, and distribute data and events to downstream systems in real-time (sub-second).
  • Tealium Customer Data Hub Collect's ability to convert client-side tagging to HTTPS server-side events for greater security, performance, and future-proofing solution for the demise of 3rd party cookies.
  • Ability to easily store, retrieve, and use historical data on Tealium Customer Data Hub Visitor profiles beyond 90-day windows compared to other CDP vendors.
  • B2B Data Management: B2B database capabilities are still a work in progress with limited to no support for Account Level profiles & Lead-to-Account Match.
  • Campaign & Journey Orchestration: Does not have a journey orchestration UI to support campaign related capabilities such as Real-Time Messages, Multi-Step Campaigns, or Multi-Channel Campaigns.​
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Customization of your implementation
  • Transforming data values before sending to data tools
  • Tag marketplace for marketing tags
  • Version control for groups with multiple people working in the same profile at the same time
  • Version control please
  • Seriously.... version control
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Supporting server-side tagging
  • Integrating with a wide range of ad platforms and analytics platforms
  • Compliance with data privacy and governance regulations
  • More direct compatibility with Google products (i.e. what Google Tag Manager offers)
  • Easier access to help resources
  • Being able to search across multiple profiles
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Centralize and unify customer data
  • Data sources from website, mobile apps, crm
  • Integration with advanced marketing automation systems.
  • Implementation phase is difficult
  • Not an easy tool to use
  • Depends heavily on third party systems
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
  • Security around the data is key and Tealium excels in this area.
  • The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.
  • It is expensive when compared to other options, but you are going to get what you pay for.
  • They have made strides in their customer service and support but I would still love just a little more. Overall, still very impressive.
  • Predictive modeling is a little wonky
Score 10 out of 10
Vetted Review
Verified User
  • Tealium is HIGHLY customizable. We changed systems which caused duplicate order numbers to pass to Adobe Analytics which were then promptly rejected. With Tealium, we were easily able to modify the order numbers with a leading alphanumeric character to solve the issue.
  • EventStream makes it very easy to validate our data. Reporting from an affiliate seemed broken, so for the data we sent the affiliate, we sent the same data to a Google Doc to see that solve for the discrepancies we suspected.
  • Tealium provides excellent support. We spent months trying to identify why there was a gap in our data. We could tell that some transactions were not included in our analytics. Our Tealium Customer Care Manager suggested that I open a ticket. A few hours later, they identified the issue recommended a solution.
  • Tealium has pre-made tags for the most popular partners such as Google Analytics, Adobe Analytics, Facebook, and more. Those tags are easy to install, but often require customizations.
  • Tealium Customer Data Hub is powerful, but it has a significant learning curve. Users with JavaScript experience, developers (with a solid understanding of browser Dev Tools), and technical minded people will learn it more quickly.
  • Some of the documentation seems lacking. My biggest complaint is that the documentation may explain things, but often is missing clear examples. If I had some clear examples, I could possibly avoid opening tickets for tech support.
June 19, 2023

Review

Score 8 out of 10
Vetted Review
Verified User
  • Team we work with is very responsive.
  • It's got good documentation and once you get the hang of it, it's relatively easy to use.
  • More built in functionality to support Adobe Analytics, so that we don't have to rely on custom code.
  • Compared to other products like Adobe Launch or Google Tag Manager, this platform requires a bit of technical know how in terms of coding.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Tracking mobile apps
  • Leverage server-side tracking through EventStream
  • Integration betweem products (TiQ - EventStream) is really awesome
  • Ease of use. The tools do require some training.
  • Debugging capabilities could be easier to leverage.
June 05, 2023

Tealium delivers

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Advanced interface allows to craft the exact solution for each tag that we want.
  • Ability to create custom integrations or alter pre-built marketplace integrations
  • Ability to integrate with SSO access
  • Lacking strong support for concurrency and allowing multiple users make updates at the same time.
  • Merging different code versions can be tricky,
  • No concept of isolation or "spaces"
June 01, 2023

One Powerful Tool

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Data Collection and Standardization
  • Audience Creation & Collection
  • Event Management
  • a bit of a learning curve but Tealium Customer Data Hub has great support and help resources.
Score 10 out of 10
Vetted Review
Verified User
  • Simplifies tag implementation and management process
  • Offers support on as-needed basis
  • Offers professional services for implementation projects
  • End-to-end data solution architected by one provider (not a variety of purchased technologies)
  • Ecosystem of knowledgeable implementers is smaller than for Google Tag Manager
  • Vendor-provided tag scripts can be complicated to implement when a marketplace tag is unavailable
  • TiQ doesn't provide detailed reporting on events and individual tags
Score 9 out of 10
Vetted Review
Verified User
  • Big inventory of functions to customize the CDP as required
  • Native connections to digital marketing vendors and CRMs
  • Very knowledgeable support and helpful customer success team
  • Requires time to learn the configuration process and maximize its potential
Kevin Babcock | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • TealiumIQ makes web tagging user-friendly, with many out of the box templates that don't require coding
  • EventStream is incredibly helpful in unifying our visitor data across various devices
  • AudienceStream assists us with discovering new audiences that were previously untapped
  • It was previously a bit of a struggle to figure out the correct JavaScript code to track video views, page scrolls, etc. and I've been hoping for a better solution from Tealium Customer Data Hub. Recently they provided a great new feature called iQ Events that helps us track these events without writing code
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Has a wide variety of capabilities to consume data from online/offline sources
  • Has the ability to connect to critical marketing platforms
  • Is highly customizable to company specific needs and constraints
  • Complexity. Tealium is incredibly capable but can have a learning curve that can make it challenging for users that are not in the environment 24/7
  • SSO integration was a bit challenging to orchestrate at the level of depth that was desired.
  • Price. The platform is valuable, but can be expensive to socialize initially.
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