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TechTarget Priority Engine Reviews

2 Ratings
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Score 7.5 out of 100

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Reviews (1-2 of 2)

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davi schmidt | TrustRadius Reviewer
January 30, 2020

Priority Engine brings in pipeline efficiently

davi schmidt
Score 8 out of 10
Vetted Review
Verified User
Review Source
We created a number of profiles based on industry, business needs, and content categories. We then created specific nurture programs for these profiles and export new contacts into these programs every week. Priority engine is currently being used by our Marketing Department, but if there is high activity within a certain company our TechTarget contacts let us know and we pass that along to the Sales Team. With this process built out, we are able to get in front of new contacts we otherwise would not have known about and target them with relevant content based on their needs.
  • The export function of priority engine is very easy to use.
  • Our team at TechTarget is always super helpful and eager to help us execute new campaigns.
  • More filters and options for profiles. Also, suggestions based on current profiles.
  • Integration into Engagio would be nice.
The nurtures have worked really well. It's one upload I do every week that doesn't take a lot of time but brings in a lot of pipelines. Because our Sales Team has so many applications, the emails about specific accounts that are more engaged can get lost in translation.
Our contacts at TechTarget are always super helpful with anything we need!
Read davi schmidt's full review
Kyle Scagnelli | TrustRadius Reviewer
January 14, 2020

Targeted Accounts for Prospecting

Kyle Scagnelli
Score 7 out of 10
Vetted Review
Verified User
Review Source
The sales development team and sales reps that we support both utilize TechTarget to identify targeted accounts within the territories that we are responsible for working. It helps us find companies in our territory that are either researching our solution and visiting our website or similar companies' offerings. We can also find appropriate contacts at those companies and more information at the companies we are researching.
  • Automated emails to users.
  • Targeted companies.
  • Targeted contacts.
  • Relevant information for research.
The best areas that TechTarget has been helpful is the daily/weekly emails with potential targeted accounts that may be interested in finding out more about our offerings or could be researching the industry that we support. Scenarios, where it might be less appropriate, would be finding specific contacts and decision-makers at those companies as that takes more research.
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Read Kyle Scagnelli's full review

TechTarget Priority Engine Scorecard Summary

Likelihood to Recommend (2)
7.5
Support Rating (2)
7.5

About TechTarget Priority Engine

Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.
Categories:  Predictive Sales Analytics,  Intent Data

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TechTarget Priority Engine Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No