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TechTarget is a versatile platform that is widely used by various teams, such as marketing, sales, and sales development teams, to gather …
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What is TechTarget Priority Engine?
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.
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Popular Features
- Company information (8)7.777%
- Contact information (8)7.676%
- 3rd party intent signals (7)6.868%
- Industry information (8)6.666%
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What is TechTarget Priority Engine?
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.
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What is TechTarget Priority Engine?
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.
TechTarget Priority Engine Competitors
TechTarget Priority Engine Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Reviewers rate Company information and Account identification highest, with a score of 7.7.
The most common users of TechTarget Priority Engine are from Mid-sized Companies (51-1,000 employees).
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(28)
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
TechTarget is a versatile platform that is widely used by various teams, such as marketing, sales, and sales development teams, to gather valuable information on target accounts. Users leverage TechTarget to identify potential leads and prospect into leads actively researching their company or competitors, enhancing their normal prospecting efforts. With the software, users can create profiles based on industry, business needs, and content categories, enabling them to develop specific nurture programs and targeted prospecting email messages.
Furthermore, TechTarget provides insights into key players and decision-makers within IT departments who are looking into the services provided. This allows users to engage in relevant conversations and tailor their outreach efforts accordingly. Additionally, the software helps track engagement with content, view prospect details, and determine the collateral they were viewing. By tracking outbound efforts made by marketing teams and monitoring intent signals from specific organizations, TechTarget enables effective prospecting and hyper-focused targeting for both marketing and sales teams.
One of the standout features of TechTarget is its Priority Engine functionality. The Marketing Department utilizes Priority Engine to identify high activity within certain companies and then passes along these hot leads to the Sales Team for follow-up. The tool also helps in identifying hot leads with high buying interest and intent, which can be integrated into other platforms for relevant messaging.
While TechTarget has proven to be a valuable resource for many users, some have noted that the data provided may not always align perfectly with their ideal customer profile. Despite this minor limitation, TechTarget remains an essential tool for researching companies' tech stacks, identifying active engagement or research related to relevant keywords, and uncovering potential upsell opportunities or red flags based on internet searches of current customers. Overall, TechTarget empowers users across multiple departments with valuable insights to enhance their prospecting efforts and drive targeted outreach campaigns.
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Reviews
(1-15 of 15)Companies can't remove reviews or game the system. Here's why
April 06, 2023
Not my first choice
TechTarget Priority Engine was an interesting tool. It did help with identifying accounts to go after and trying to help me prioritize but I didn't feel the accounts were our ICP and the data was wonky. 60% chance the contact was up to date and most of the time it was telling me to reach out to people that weren't the right contact based on previous experience.
- Identifying accounts
- syncing contacts from TechTarget to Salesforce
- Data accuracy
- bulk importing
- prioritizing account based on ICP
April 06, 2023
Ticky Tacky Tech Target
I used it to identify potential upsell sales opportunities, and red flags based on internet searches of current RingCentral customers. The main scope of my use case was to glean CCaaS opportunities, but also see if our customers might be comparison shopping, and looking for solutions we can provide, but they might not be aware of.
- Gives insight into market trends and interests
- Provides early warning of customer dissatisfaction with our company or a competitor
- Offers excellent contact information
- Provides sales leads based on specific interests being researched by businesses
- It is not particularly intuitive
- Too many steps to get where I need to go
- Needs to provide more depth to help determine urgency and intent to buy
- Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
April 04, 2023
TechTarget; who's got the stack?
Each week i log into TechTarget to see which accounts have been engaged with my content. Then i will click into the account and see the exact names and dates that a prospect was viewing my content. Then i figure out where the prospect cam from, and what kind of collateral they were viewing. It also gives a little score for each prospect.
- Top accounts
- Top buying team
- Names and emails
- Contact info
- Better contact info, less personal emails
- More intent data
- More names
I use TechTarget every day to research companies' tech stacks and to see who is actively engaging or researching keywords where Alation is relevant.
- Showing what tech stack they have: Snowflake, Databricks, etc
- Shows an actual prospect that is researching keywords
- Shows buying team members to reach out to
- Would like to see other top accounts that are researching keywords relevant to Alation rather than looking up an individual company
March 31, 2023
Scale up your intent based lead prospecting
Our marketing and sales teams use the tool to prospect leads based on intent. The tool also allows us to be hyper focussed with our targeting and get creative with combinations of various parameters like geo locations, job titles, job levels/roles, revenue, employee size etc. To build out prospecting lists.
- Intent based data
- Content syndication
- Data quality
- NA
I use TechTarget to prospect accounts and find data that is relevant to the reseller account managers that I do account mapping sessions with. This differentiates me from my competitors because TechTarget helps me create relevant sales campaigns with the account managers so that we can bring targeted and specific messaging to each of their customers based on the information I find in the TechTarget Priority Engine.
- Provides relevant end user contact information
- Gives an overview of what customers are interested in
- Efficiently helps find customer pain points
- Sometimes the information is too generic
- Missing accounts
- Missing or incorrect customer contact information
March 31, 2023
TechTarget Priority Engine at a Glance
I use TechTarget Priority Engine for the captured information of personas that visit our website with high buying interest and high buying intent. TechTarget Priority Engine addresses the problem of always having to find hot leads and discovering the relevance of their interest in D2iQ. I integrate their contact information into SFDC and OutReach to send relevant messaging.
- Shows buying interest and topics.
- Gives names and other critical contact information for prospecting.
- Syncs with SFDC.
- The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
- I would like to be able to make calls directly from TechTarget Priority Engine.
- Give real time notification when a prospect is on our site.
March 31, 2023
TechTarget (TrustRadius Review)
I used TechTarget daily to get information on topics and content that customers are consuming where F5 could provide info or services. I also use contact information (Phone and Email) for potential leads that could use F5 products.
- Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
- I don't know of another alternative source, but TechTarget provides data on content that people are researching.
- TechTarget provides current tech stack for companies that I'm researching.
- I occasionally get people on the phone that do not believe they were researching the stated topics.
- It would be great if I could select several of my Account Managers that I want to track and populate versus just one.
- Would it be possible to get email updates on what specific account managers see versus having to provide a list of all accounts.
March 30, 2022
TTPE Review// Sysdig - BDR
I use it to track outbounding efforts made by my team or marketing. If I am trying to put content in front of people then they show up in TechTarget Priority Engine, I know we are making headway. It's also great for intent signals from certain orgs.
- Accurate Titles and Contact info
- Robust data form multiple people in the org
- Frequency of sending me reports that change a lot, so they are current.
- Only sending titles that are relevant
- Speed - the page is slow sometimes, so I avoid it on busy days
- would be nice to shar profiles with someone on my team, like my AE
March 18, 2022
TechTarget Priority Engine at a glance
I currently use TechTarget to identify and target leads within my designated accounts. I use the buying team feature to identify who I should reach out to and I use the insights to identify what my clients are currently working on. I am able to identify new ways to help out my clients and craft talking points about projects that are important to them BEFORE I make initial contact. This helps conversations go well.
- Identifies buying team
- Uncovers new leads
- Helps identify what clients are researching
- Identify correct buying team members
- identify correct contact information for team members
March 17, 2022
TechTarget Review
I use TechTarget to prospect into leads that are actively researching my company or competitors. I leverage this tool regularly and find it very helpful in adding to my normal prospecting efforts.
- Shows active contacts researching my company
- Shows active contacts researching my competitors
- Helps me identify whitespace within my territory
- Better integration with Salesforce
- Real time integration with LinkedIn
- Weekly reports that plug directly into Salesloft for automated prospecting efforts
March 15, 2022
TechTarget Hit our Target.
We used TechTarget to identify key players and decision-makers within IT departments, who were looking into the exact services that we provide. TechTarget was key for identifying companies and people who were directly interacting with marketing material that we had put out and those who were specifically looking into our company.
- Gather contact info of prospects.
- Identify people looking up key words/phrases.
- Providing summaries in weekly emails.
- Documenting traffic and interest of prospects.
- Oftentimes too complex.
- Paralysis by analysis.
March 12, 2022
TechTarget Priority Engine - sales professionals friend
I currently use TechTarget Priority Engine daily to ID warm prospects in my target accounts. TechTarget Priority Engine emails me each Monday with insights related to the accounts I specifically manage thru a Salesforce integration. It allows me to create relevant conversations in calls and account reviews for active clients. Additionally, it allows one to have targeted and specific prospecting email messages.
- IDs active buyers
- Info on what is being searched
- Provides leads name/contact info
- ID who is/is not in Salesforce
- Better organization of data on Pagea
- Export ability
- Better phone #s
January 30, 2020
Priority Engine brings in pipeline efficiently
We created a number of profiles based on industry, business needs, and content categories. We then created specific nurture programs for these profiles and export new contacts into these programs every week. Priority engine is currently being used by our Marketing Department, but if there is high activity within a certain company our TechTarget contacts let us know and we pass that along to the Sales Team. With this process built out, we are able to get in front of new contacts we otherwise would not have known about and target them with relevant content based on their needs.
- The export function of priority engine is very easy to use.
- Our team at TechTarget is always super helpful and eager to help us execute new campaigns.
- More filters and options for profiles. Also, suggestions based on current profiles.
- Integration into Engagio would be nice.
January 15, 2020
Targeted Accounts for Prospecting
The sales development team and sales reps that we support both utilize TechTarget to identify targeted accounts within the territories that we are responsible for working. It helps us find companies in our territory that are either researching our solution and visiting our website or similar companies' offerings. We can also find appropriate contacts at those companies and more information at the companies we are researching.
- Automated emails to users.
- Targeted companies.
- Targeted contacts.
- Relevant information for research.