January 30, 2020
Score 8 out of 10
We created a number of profiles based on industry, business needs, and content categories. We then created specific nurture programs for these profiles and export new contacts into these programs every week. Priority engine is currently being used by our Marketing Department, but if there is high activity within a certain company our TechTarget contacts let us know and we pass that along to the Sales Team. With this process built out, we are able to get in front of new contacts we otherwise would not have known about and target them with relevant content based on their needs.
The nurtures have worked really well. It's one upload I do every week that doesn't take a lot of time but brings in a lot of pipelines. Because our Sales Team has so many applications, the emails about specific accounts that are more engaged can get lost in translation.
Read davi schmidt's full review
Our contacts at TechTarget are always super helpful with anything we need!