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TechTarget Priority Engine

TechTarget Priority Engine

Overview

What is TechTarget Priority Engine?

Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.

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Recent Reviews

TrustRadius Insights

TechTarget is a versatile platform that is widely used by various teams, such as marketing, sales, and sales development teams, to gather …
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Not my first choice

4 out of 10
April 06, 2023
Incentivized
TechTarget Priority Engine was an interesting tool. It did help with identifying accounts to go after and trying to help me prioritize but …
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TechTarget Review

7 out of 10
March 17, 2022
Incentivized
I use TechTarget to prospect into leads that are actively researching my company or competitors. I leverage this tool regularly and find …
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Popular Features

View all 12 features
  • Company information (8)
    7.7
    77%
  • Contact information (8)
    7.6
    76%
  • 3rd party intent signals (7)
    6.8
    68%
  • Industry information (8)
    6.6
    66%
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Pricing

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N/A
Unavailable

What is TechTarget Priority Engine?

Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Lusha?

Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.

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Features

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

7.3
Avg 7.7

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

6.2
Avg 7.6
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Product Details

What is TechTarget Priority Engine?

Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.

TechTarget Priority Engine Competitors

TechTarget Priority Engine Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Demandbase One, Bombora, and 6sense are common alternatives for TechTarget Priority Engine.

Reviewers rate Company information and Account identification highest, with a score of 7.7.

The most common users of TechTarget Priority Engine are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(28)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

TechTarget is a versatile platform that is widely used by various teams, such as marketing, sales, and sales development teams, to gather valuable information on target accounts. Users leverage TechTarget to identify potential leads and prospect into leads actively researching their company or competitors, enhancing their normal prospecting efforts. With the software, users can create profiles based on industry, business needs, and content categories, enabling them to develop specific nurture programs and targeted prospecting email messages.

Furthermore, TechTarget provides insights into key players and decision-makers within IT departments who are looking into the services provided. This allows users to engage in relevant conversations and tailor their outreach efforts accordingly. Additionally, the software helps track engagement with content, view prospect details, and determine the collateral they were viewing. By tracking outbound efforts made by marketing teams and monitoring intent signals from specific organizations, TechTarget enables effective prospecting and hyper-focused targeting for both marketing and sales teams.

One of the standout features of TechTarget is its Priority Engine functionality. The Marketing Department utilizes Priority Engine to identify high activity within certain companies and then passes along these hot leads to the Sales Team for follow-up. The tool also helps in identifying hot leads with high buying interest and intent, which can be integrated into other platforms for relevant messaging.

While TechTarget has proven to be a valuable resource for many users, some have noted that the data provided may not always align perfectly with their ideal customer profile. Despite this minor limitation, TechTarget remains an essential tool for researching companies' tech stacks, identifying active engagement or research related to relevant keywords, and uncovering potential upsell opportunities or red flags based on internet searches of current customers. Overall, TechTarget empowers users across multiple departments with valuable insights to enhance their prospecting efforts and drive targeted outreach campaigns.

Attribute Ratings

Reviews

(1-15 of 15)
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April 06, 2023

Not my first choice

Score 4 out of 10
Vetted Review
Verified User
Incentivized
TechTarget Priority Engine was an interesting tool. It did help with identifying accounts to go after and trying to help me prioritize but I didn't feel the accounts were our ICP and the data was wonky. 60% chance the contact was up to date and most of the time it was telling me to reach out to people that weren't the right contact based on previous experience.
  • Identifying accounts
  • syncing contacts from TechTarget to Salesforce
  • Data accuracy
  • bulk importing
  • prioritizing account based on ICP
Finding accounts to go after was helpful and identifying how they like to be interacted with was a nice touch

Although some of the accounts didn't match our ICP
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I used it to identify potential upsell sales opportunities, and red flags based on internet searches of current RingCentral customers. The main scope of my use case was to glean CCaaS opportunities, but also see if our customers might be comparison shopping, and looking for solutions we can provide, but they might not be aware of.
  • Gives insight into market trends and interests
  • Provides early warning of customer dissatisfaction with our company or a competitor
  • Offers excellent contact information
  • Provides sales leads based on specific interests being researched by businesses
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
The concept is solid. My experience with not being able to close the circle with our customers who's internet searches indicated interest in upgrading services and solutions my company can provide makes me question, the timeliness of the data, depth and specificity of search activity, and our approach to how we are following up on the data. Perhaps I would have benefitted by seeking more training on best practices.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Each week i log into TechTarget to see which accounts have been engaged with my content. Then i will click into the account and see the exact names and dates that a prospect was viewing my content. Then i figure out where the prospect cam from, and what kind of collateral they were viewing. It also gives a little score for each prospect.
  • Top accounts
  • Top buying team
  • Names and emails
  • Contact info
  • Better contact info, less personal emails
  • More intent data
  • More names
Identifying target accounts for sales team in information technology services. I can make specific callout campaign according to info provided from TechTarget. Makes my outreach much more targeted.
Amber Perrine | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use TechTarget every day to research companies' tech stacks and to see who is actively engaging or researching keywords where Alation is relevant.
  • Showing what tech stack they have: Snowflake, Databricks, etc
  • Shows an actual prospect that is researching keywords
  • Shows buying team members to reach out to
  • Would like to see other top accounts that are researching keywords relevant to Alation rather than looking up an individual company
It is well suited to learn about the companies' tech stack so when I reach out to a prospect, my outreach is relevant
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our marketing and sales teams use the tool to prospect leads based on intent. The tool also allows us to be hyper focussed with our targeting and get creative with combinations of various parameters like geo locations, job titles, job levels/roles, revenue, employee size etc. To build out prospecting lists.
  • Intent based data
  • Content syndication
  • Data quality
  • NA
Great tool for intent based prospecting.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use TechTarget to prospect accounts and find data that is relevant to the reseller account managers that I do account mapping sessions with. This differentiates me from my competitors because TechTarget helps me create relevant sales campaigns with the account managers so that we can bring targeted and specific messaging to each of their customers based on the information I find in the TechTarget Priority Engine.
  • Provides relevant end user contact information
  • Gives an overview of what customers are interested in
  • Efficiently helps find customer pain points
  • Sometimes the information is too generic
  • Missing accounts
  • Missing or incorrect customer contact information
TechTarget is well suited for- customer prospecting, new logo acquisitions, and reseller account mapping. In all of these scenarios, the PriorityEngine Tool provides relevant and correct information about accounts that can help create a targeted message that is more likely to get customers to respond.

TechTarget is less appropriate for small business customers, as there likely is not information in the tool on the accounts
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use TechTarget Priority Engine for the captured information of personas that visit our website with high buying interest and high buying intent. TechTarget Priority Engine addresses the problem of always having to find hot leads and discovering the relevance of their interest in D2iQ. I integrate their contact information into SFDC and OutReach to send relevant messaging.
  • Shows buying interest and topics.
  • Gives names and other critical contact information for prospecting.
  • Syncs with SFDC.
  • The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
  • I would like to be able to make calls directly from TechTarget Priority Engine.
  • Give real time notification when a prospect is on our site.
It is well suited for my role as an account development representative, which calls for a lot of outreach to potential customers. The data captured eases the burden of trying to find customers who have pain and are looking for solutions that we have. I really can't think of any place this would be less appropriate for me.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I used TechTarget daily to get information on topics and content that customers are consuming where F5 could provide info or services. I also use contact information (Phone and Email) for potential leads that could use F5 products.
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
  • I occasionally get people on the phone that do not believe they were researching the stated topics.
  • It would be great if I could select several of my Account Managers that I want to track and populate versus just one.
  • Would it be possible to get email updates on what specific account managers see versus having to provide a list of all accounts.
TechTarget is well suited for finding contact info and seeing what areas that people are researching. It is not well suited for tracking specific AM's high interest areas.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use it to track outbounding efforts made by my team or marketing. If I am trying to put content in front of people then they show up in TechTarget Priority Engine, I know we are making headway. It's also great for intent signals from certain orgs.
  • Accurate Titles and Contact info
  • Robust data form multiple people in the org
  • Frequency of sending me reports that change a lot, so they are current.
  • Only sending titles that are relevant
  • Speed - the page is slow sometimes, so I avoid it on busy days
  • would be nice to shar profiles with someone on my team, like my AE
Like I mentioned, I really like using it to track out bound efforts and see if there has been any headway. It's also great for knowing what is going on at an organization. If you are getting a lot of hits and intent signals, you can incorporate that into some messaging when actively prospecting into an account.

If you are solely just looking to get phone numbers, it's not the best
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I currently use TechTarget to identify and target leads within my designated accounts. I use the buying team feature to identify who I should reach out to and I use the insights to identify what my clients are currently working on. I am able to identify new ways to help out my clients and craft talking points about projects that are important to them BEFORE I make initial contact. This helps conversations go well.
  • Identifies buying team
  • Uncovers new leads
  • Helps identify what clients are researching
  • Identify correct buying team members
  • identify correct contact information for team members
Highly useful for more targeted and crafted pitches, less useful for completely cold accounts and where relevancy has not been built. Some areas of research are less geared towards our specific service and this doesn't allow for a warm intro.
March 17, 2022

TechTarget Review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use TechTarget to prospect into leads that are actively researching my company or competitors. I leverage this tool regularly and find it very helpful in adding to my normal prospecting efforts.
  • Shows active contacts researching my company
  • Shows active contacts researching my competitors
  • Helps me identify whitespace within my territory
  • Better integration with Salesforce
  • Real time integration with LinkedIn
  • Weekly reports that plug directly into Salesloft for automated prospecting efforts
TechTarget is well suited for all sellers who are looking to augment their prospecting efforts. In my opinion, this is not a replacement for your traditional prospecting efforts, but more of an icing on the cake sort of a tool. It has come in handy on numerous occasions for me and has directly tied to increased pipeline generation in my territory.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We used TechTarget to identify key players and decision-makers within IT departments, who were looking into the exact services that we provide. TechTarget was key for identifying companies and people who were directly interacting with marketing material that we had put out and those who were specifically looking into our company.
  • Gather contact info of prospects.
  • Identify people looking up key words/phrases.
  • Providing summaries in weekly emails.
  • Documenting traffic and interest of prospects.
  • Oftentimes too complex.
  • Paralysis by analysis.
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
John Bachner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I currently use TechTarget Priority Engine daily to ID warm prospects in my target accounts. TechTarget Priority Engine emails me each Monday with insights related to the accounts I specifically manage thru a Salesforce integration. It allows me to create relevant conversations in calls and account reviews for active clients. Additionally, it allows one to have targeted and specific prospecting email messages.
  • IDs active buyers
  • Info on what is being searched
  • Provides leads name/contact info
  • ID who is/is not in Salesforce
  • Better organization of data on Pagea
  • Export ability
  • Better phone #s
TechTarget Priority Engine is well-suited for showing topics searched by a person. It would be nice to see the total time or % of time searching for the topic. It would be nice to work in conjunction with zoom.info. It would be nice to have full integration into Salesforce with a tab for the specific account without needing to leave Salesforce. Better push to acquire cell #s from those searching data.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We created a number of profiles based on industry, business needs, and content categories. We then created specific nurture programs for these profiles and export new contacts into these programs every week. Priority engine is currently being used by our Marketing Department, but if there is high activity within a certain company our TechTarget contacts let us know and we pass that along to the Sales Team. With this process built out, we are able to get in front of new contacts we otherwise would not have known about and target them with relevant content based on their needs.
  • The export function of priority engine is very easy to use.
  • Our team at TechTarget is always super helpful and eager to help us execute new campaigns.
  • More filters and options for profiles. Also, suggestions based on current profiles.
  • Integration into Engagio would be nice.
The nurtures have worked really well. It's one upload I do every week that doesn't take a lot of time but brings in a lot of pipelines. Because our Sales Team has so many applications, the emails about specific accounts that are more engaged can get lost in translation.
Kyle Scagnelli | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The sales development team and sales reps that we support both utilize TechTarget to identify targeted accounts within the territories that we are responsible for working. It helps us find companies in our territory that are either researching our solution and visiting our website or similar companies' offerings. We can also find appropriate contacts at those companies and more information at the companies we are researching.
  • Automated emails to users.
  • Targeted companies.
  • Targeted contacts.
  • Relevant information for research.
The best areas that TechTarget has been helpful is the daily/weekly emails with potential targeted accounts that may be interested in finding out more about our offerings or could be researching the industry that we support. Scenarios, where it might be less appropriate, would be finding specific contacts and decision-makers at those companies as that takes more research.
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