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TechTarget Priority Engine

TechTarget Priority Engine

Overview

What is TechTarget Priority Engine?

Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.

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Recent Reviews

TrustRadius Insights

TechTarget is a versatile platform that is widely used by various teams, such as marketing, sales, and sales development teams, to gather …
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Not my first choice

4 out of 10
April 06, 2023
Incentivized
TechTarget Priority Engine was an interesting tool. It did help with identifying accounts to go after and trying to help me prioritize but …
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Ticky Tacky Tech Target

7 out of 10
April 06, 2023
Incentivized
I used it to identify potential upsell sales opportunities, and red flags based on internet searches of current RingCentral customers. The …
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TechTarget Review

7 out of 10
March 17, 2022
Incentivized
I use TechTarget to prospect into leads that are actively researching my company or competitors. I leverage this tool regularly and find …
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Popular Features

View all 12 features
  • Company information (8)
    7.7
    77%
  • Contact information (8)
    7.6
    76%
  • 3rd party intent signals (7)
    6.8
    68%
  • Industry information (8)
    6.6
    66%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is TechTarget Priority Engine?

Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is TrustRadius for Vendors?

Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

What is Lusha?

Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.

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Features

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

7.3
Avg 7.7

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

6.2
Avg 7.6
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Product Details

What is TechTarget Priority Engine?

Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.

TechTarget Priority Engine Competitors

TechTarget Priority Engine Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Demandbase One, Bombora, and 6sense are common alternatives for TechTarget Priority Engine.

Reviewers rate Company information and Account identification highest, with a score of 7.7.

The most common users of TechTarget Priority Engine are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(28)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

TechTarget is a versatile platform that is widely used by various teams, such as marketing, sales, and sales development teams, to gather valuable information on target accounts. Users leverage TechTarget to identify potential leads and prospect into leads actively researching their company or competitors, enhancing their normal prospecting efforts. With the software, users can create profiles based on industry, business needs, and content categories, enabling them to develop specific nurture programs and targeted prospecting email messages.

Furthermore, TechTarget provides insights into key players and decision-makers within IT departments who are looking into the services provided. This allows users to engage in relevant conversations and tailor their outreach efforts accordingly. Additionally, the software helps track engagement with content, view prospect details, and determine the collateral they were viewing. By tracking outbound efforts made by marketing teams and monitoring intent signals from specific organizations, TechTarget enables effective prospecting and hyper-focused targeting for both marketing and sales teams.

One of the standout features of TechTarget is its Priority Engine functionality. The Marketing Department utilizes Priority Engine to identify high activity within certain companies and then passes along these hot leads to the Sales Team for follow-up. The tool also helps in identifying hot leads with high buying interest and intent, which can be integrated into other platforms for relevant messaging.

While TechTarget has proven to be a valuable resource for many users, some have noted that the data provided may not always align perfectly with their ideal customer profile. Despite this minor limitation, TechTarget remains an essential tool for researching companies' tech stacks, identifying active engagement or research related to relevant keywords, and uncovering potential upsell opportunities or red flags based on internet searches of current customers. Overall, TechTarget empowers users across multiple departments with valuable insights to enhance their prospecting efforts and drive targeted outreach campaigns.

Attribute Ratings

Reviews

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