Name: Telecom Marketing Suite
Author: Beesion

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Continuous Integration

Development

Business Intelligence (BI)

Collaboration

Environmental, Social, and Governance (ESG)

Payment Facilitation

VoIP

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

HR Management

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Governance

Access Gateways

Cloud Storage

Disaster Recovery as a Service (DRaaS)

Fraud Detection

Graph Database

High Availability Cluster

Infrastructure-as-Code (IaC)

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

Network Behavior Analysis

Network Performance Monitoring

SOA Application Gateways

SaaS Management

Secure Email Gateway

System Monitoring

Traffic Switching

Value-Added Resellers (VARs)

Virtualization Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Content Management

Content Marketing

Customer Reference Management

Data Management

Email Marketing

Gamification

Marketing Automation

Mobile Marketing

SMS Marketing

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Gamification

Social Commerce

Sales

Architecture

Commercial Drone

Equation Editors

Home Health Care

Insurance Agency Management

Membership Management

OSS/BSS (Operations Support/Business Support)

Online Voting

Practice Management

Revenue Cycle Management (RCM)

Simulation

Text Analysis

Vertical-Specific

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The Telecom Marketing Suite by Beesion is a solution designed to assist telecom companies in effectively marketing to their existing subscribers, driving Average Revenue Per User (ARPU), and enhancing customer loyalty. This suite of applications and features aims to enable telecom professionals, marketing managers, customer relationship managers, sales representatives, and retailers in the telecom industry to create tailored marketing campaigns, coupons, surveys, and loyalty programs to engage and retain their customer base.

## Key Features

**Marketing Campaigns Application**: According to the vendor, this application automates the process of sending customized offers or messages to millions of subscribers. It allows for the sending of notifications for payment reminders, promotions, or targeted offers based on pre-established criteria. The application can simultaneously trigger multiple offers to different segments of the customer base and integrates with legacy systems, Artificial Intelligence (AI), and Big Data for personalized targeting.

**Coupon Management Application**: The vendor claims that this application provides a centralized and trackable strategy for issuing coupons. It allows for the generation of coupons for various channels such as SMS, email, mobile app, social media, and web banner ads. The application also facilitates the routing of coupons for brand approval and validation and can integrate with any type of Point of Sale (POS) system to track coupon validity and performance.

**Loyalty Rewards Application**: According to the vendor, this application offers a loyalty program that adjusts rewards based on subscribers' preferences. It enables the personalization of rewards in real-time based on customers' likes and dislikes. The application can seamlessly integrate with "manage my account" portals to keep the loyalty program top of mind.

**Communications Manager**: The vendor states that this application allows for the coordination and prioritization of all communications to subscribers from one centralized location. It regulates the frequency and timing of notifications, offers, and surveys to prevent conflicting messages. The application aims to ensure a consistent and positive subscriber experience.

**Surveys**: According to the vendor, this feature enables the surveying of subscribers after various interactions such as customer service calls, retail store visits, or online interactions. Surveys can be sent through multiple channels like SMS, MMS, USSD, email, or self-care applications. The aim is to gather real-time feedback to understand subscribers' opinions and preferences, which can be used to improve customer satisfaction and engagement.

**Integration with Billing, CRM, and Online Portals**: The vendor claims that this feature allows for seamless integration with backend systems and applications. It facilitates the connection with legacy systems, CRM platforms, billing systems, and online portals. The application can automatically trigger coupons, offers, surveys, or promotions based on customer activity and can integrate with AI and Big Data for advanced customer insights and targeting.

**Microservices Architecture**: According to the vendor, the Telecom Marketing Suite is developed on a distributed architecture of microservices. It can be implemented on the cloud or on-premises, and it detaches business processes and data repositories from channels for a true digital omnichannel experience. The vendor states that the suite offers adaptive scalability, automated deployment, load balancing, and high availability.

**Unified Customer Experience**: The vendor claims that the Telecom Marketing Suite provides a consistent user experience across all interaction channels. It is based on a genuine omnichannel architecture and supports customer journey tracking and engagement actions. The aim is to enable better customer engagement on any channel.

**Follows TM Forum Standards**: According to the vendor, Beesion applications adhere to TM Forum guidelines. They align with the telecom industry blueprint for successful business transformation and ensure compatibility and interoperability with other industry-standard systems.

**Low-Code Development**: The vendor states that the applications in the Telecom Marketing Suite are created using low-code development. This approach allows for easy and quick changes without extensive coding. Modifying an application is a configuration process using graphical editors.

Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

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Telecom Marketing Suite

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Beesion

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Telecom Marketing Suite

Overview

What is Telecom Marketing Suite?