Exceedra by Telus

Formerly Ignition by afs

Exceedra by Telus is a digital solution designed to assist businesses in the food, beverage, and consumer goods industry. According to the vendor, it offers integrated tools and data-driven insights to support informed decision-making and drive profitable growth. The product is aimed at companies of various sizes, including small enterprises and large corporations. It is utilized by a range of professionals and industries, such as consumer goods manufacturers, sales agencies, distributors, food processors, grocers, retailers, and foodservice operators.

Key Features

RGM Analytics and Shopper Insights: According to the vendor, this feature enables users to predict and measure retail product performance, understand consumer behavior, and inform go-to-market strategies.

Trade Promotion Excellence: The vendor claims that this feature allows businesses to create and optimize trade promotions, improve planning and execution, and gain insights into the impact of promotional efforts.

Supply Chain Management: The vendor states that this feature helps businesses improve logistics and operations, automate tasks, and enhance collaboration across the value chain.

Sales Enablement and Retail Execution: According to the vendor, this feature aims to bridge the gap between sales strategy and execution, automate point-of-sale interactions, and provide insights into category performance.

Telus Trade Promotion Management: The vendor claims that this feature simplifies planning and execution for retail and foodservice promotions, covering the entire process from planning to settlement and analysis.

Telus Trade Promotion Optimization: According to the vendor, this feature enables businesses to measure and optimize promotional plans for better return on investment (ROI) using predictive analytics and forecasting techniques.

Telus Retail Execution: The vendor states that this feature streamlines sales, merchandising, and delivery interactions at the point of sale, offering improved visibility and control.

Telus Rapid Image Recognition: According to the vendor, this feature allows businesses to convert shelf photos into actionable insights, enabling assessment of product availability and compliance.

Telus Order Management System: The vendor claims that this feature assists sales teams in making optimal sales by providing advanced pricing analysis and visibility into prospecting and customer management.

Telus Sales Enablement: According to the vendor, this feature aims to set sales teams up for success by automating processes and providing actionable insights for efficient selling.