Name: Best Advertising Networks for Hyper and Hybrid Games in 2023
Uploaded: 2023-05-15T12:55:34.000Z
Duration: 17 min 2 s
Description: An interview Korhan Cabalar, Founder of Voyager Growth, about transitioning from hyper to hybrid casual games.

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### User Acquisition
Users consistently highlight Tenjin's user acquisition capabilities as a key strength, emphasizing its ease of use, affordability, and comprehensive tracking features. They appreciate the platform's ability to attribute app installs to specific networks, aiding in optimizing user acquisition strategies for improved return on ad spend. While some users mention minor integration challenges with certain networks, overall, Tenjin is lauded for its effectiveness in managing and optimizing mobile app user acquisition campaigns.

### Ad Monetization
Users consistently highlight Tenjin's ad monetization capabilities as a key strength of the platform. They appreciate the ease of tracking ad spends, measuring attribution, and optimizing campaigns to maximize revenue generation. While some users mention minor challenges in product setup for certain ad platforms, the overall sentiment leans towards Tenjin being a reliable and cost-effective solution for ad monetization needs. The ability to access detailed insights on campaign performance, revenue generation, and user acquisition through Tenjin's tools is widely praised by users across different scales of developers.

### App Analytics
Users generally believe that Tenjin excels in app analytics capabilities. Reviewers appreciate the ease of use of the dashboard, the ability to track app installs accurately, and the insightful data provided for optimizing user acquisition strategies. While some users mention minor drawbacks such as the need for more customizable graphs and additional store implementations, overall, the consensus is that Tenjin's app analytics feature is a valuable tool for understanding user behavior, optimizing campaigns, and improving overall app performance.

### Performance Tracking
While users appreciate Tenjin's performance tracking features for their ease of use and affordability, there are some concerns about the platform's ability to provide in-depth insights for making significant user improvements. Despite its efficiency in tracking installs and purchases, some users feel that Tenjin lacks the granularity needed for detailed product analysis. However, the platform's ability to help optimize ad spends and improve campaign effectiveness is acknowledged as a valuable asset for businesses looking to enhance their mobile applications.

### Reporting and Insights
Users consistently highlight Tenjin's reporting and insights as a standout feature, emphasizing its user-friendly interface and intuitive data visualization. The platform's ability to provide detailed breakdowns and actionable insights is widely appreciated by long-term users, who find it instrumental in optimizing their user acquisition strategies and enhancing overall performance. Additionally, Tenjin's proactive approach to incorporating user feedback and continuously improving its reporting tools resonates positively with the user base, contributing to its reputation as a reliable and valuable analytics solution in the industry.

Users have commonly recommended Tenjin for its ease of integration and low cost. They have found it to be a great choice for smaller, younger teams involved in app distribution. Furthermore, users highly recommend Tenjin for its ability to generate custom app events and access valuable data. In addition, Tenjin is regarded as a great tool for advertisers to analyze their return on investment. Finally, users suggest using the helpline provided by Tenjin for quick assistance.

Users of Tenjin have reported a range of benefits and business problems solved by utilizing this software. By automating routine tasks related to ads investment and internal stats, users save valuable time and effort. Additionally, the detailed event tracking capabilities provided by Tenjin enable users to gain valuable insights from the data, helping them make informed decisions. Tenjin's ad attribution feature has proven to be tremendously helpful for user acquisition, as it connects attribution and device information to internal data, allowing for better campaign optimization. The ability to quickly confirm the overview of user acquisition and monetization data has also been invaluable for users, eliminating the need for time-consuming discussions on pricing plans. Furthermore, Tenjin's clear and scalable business and pricing model provides users with a functional product that fits their needs seamlessly. Users appreciate the ease of integration into their workflows and the intuitive navigation to the KPIs they require. With Tenjin, users can collate all marketing and revenue data in one place, enabling them to analyze the information effectively and make well-informed decisions. Whether it is tracking app installs efficiently, understanding user behavior, or calculating ROI for each ad campaign, Tenjin continues to help businesses grow their user base and optimize their mobile marketing efforts.

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Mobile Analytics Tools support analysis of mobile and web applications and may correlate data across different applications and platforms. Mobile web analytics platforms supply insights about how site visitors using applications via smartphones or tablets experience the app in their mobile device's browser. App analytics for native smartphone applications allow developers to study user interaction with the app, and leverage this data to guide development.

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At Tenjin, we ensure that our customers can use the SKAdNetwork data provided by Apple to continue scaling their user acquisition efforts smoothly. In this v...

SKAdNetwork Reporting in Tenjin (Dashboard Included)

Tenjin's User Acquisition Report with an overview of the Retention tab

Tenjin's User Acquisition Report with an overview of the Revenue tab

An interview Korhan Cabalar, Founder of Voyager Growth, about transitioning from hyper to hybrid casual games.

Best Advertising Networks for Hyper and Hybrid Games in 2023

In this video, we interview Korhan Cabalar, Founder of Voyager Growth, about transitioning from hyper to hybrid casual games.

Guest Speaker: Korhan Cabalar, formerly Head of Growth at a renowned publishing studio for 2.5 years, now runs Voyager Growth, a company that helps prepare companies for self-publishing within 6 months. Visit their website at https://voyagerapplication.com/ to learn more.

Interview Questions:
(03:45) What surprised you the most about this report? (Download full report here: https://hubs.ly/Q01PRJ5c0)
(06:02) What channels would you recommend for hyper-casual studios?
(07:33) Would transitioning to hybrid games significantly change UA channels?
(08:58) Are blended ROI campaigns supported by all channels or only selected ones?
(09:39) What are common mistakes when transitioning from hyper to hybrid games?
(13:02) Is it better to outsource creatives or handle them in-house?
(13:42) Do you agree that the game publishing business is becoming more challenging?
(15:02) How long does it take to make a hybrid puzzle game?

Leave your questions for Korhan in the comments, and we'll respond as soon as possible.

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