Terminus ABM Platform

Terminus ABM Platform

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Score 7.5 out of 100
Terminus ABM Platform


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Terminus Scales Personalization

9 out of 10
September 12, 2020
Terminus was used by our organization as the primary means to address and market to our potential customers (total addressable market) in …
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What is Terminus ABM Platform?

The Terminus Account-Based Marketing Platform is an end-to-end command center for targeting the right accounts with dynamic data, engaging them with unified multi-channel campaigns, activating sales by separating signal from noise and reporting on the revenue outcomes that matter.…

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Product Details

What is Terminus ABM Platform?

The Terminus Account-Based Marketing Platform is an end-to-end command center for targeting the right accounts with dynamic data, engaging them with unified multi-channel campaigns, activating sales by separating signal from noise and reporting on the revenue outcomes that matter.

Target: Unify first and third-party data by using the Terminus Account Hub to gain a 360-degree view of all accounts and contacts. Build actionable target account lists, identify engagement gaps, and prioritize ABM efforts as one team.

Engage: Launch digital advertising campaigns to target accounts and measure the impact of those efforts on engagement, pipeline, and revenue. Engage target accounts across the open web, social, inbox and on a website by using email signature marketing, web personalization, LinkedIn ads, and its advanced advertising capabilities to tell an end-to-end digital story.

Activate: Terminus puts the most valuable account data in the hands of sales teams by pushing aggregated, account-level engagement data directly to Salesforce. Enabling sales teams to prioritize the hottest accounts and start meaningful conversations before a form has even been filled out.

Measurement: Report on, compare, and optimize efforts across different segments of accounts using its ABM Scorecard with Trends and prove how an ABM program is impacting revenue.

Terminus ABM Platform Features

  • Supported: Ad Targeting
  • Supported: LinkedIn Ads
  • Supported: Email Signature Marketing
  • Supported: Web Personalization
  • Supported: Advanced Attribution Measurement
  • Supported: Revenue Measurement
  • Supported: Retargeting
  • Supported: Sales Activation
  • Supported: Account Level Engagement Data

Terminus ABM Platform Screenshots

Use the Tactic Details page to understand how you're engaging your targeted accounts. You can easily view clicks, views, spend, etc. to more thoroughly understand your advertising efforts.Great account-based marketing starts with bringing all your account and contact data together in a single place where you can quickly analyze and act on it – before the competition. Account Hub leverages our B2B Account Graph to automatically ingest your first and third-party account data to deliver a complete picture of your target accounts, and use that data to create and manage target account audiences for all of your account-based marketing and sales programs.Account-Based Analytics has everything you need to measure your account-based marketing program. Use the ABM Scorecard to surface executive-level revenue reporting metrics.Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Engage accounts earlier with precision display and LinkedIn advertising. Get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Activate your Sales team with Account Insights and help your sales team set more qualified meetings with ABM.

Sales is a numbers game – every activity needs to be optimized for the highest likelihood of getting a response, adding value, and building prospect interest. That means everything from when you send, to what you send, to who you send it to.

Turn your ABM data into your SDR’s best bet on who to contact, how to personalize, and when to drive for that meeting.Hold both marketing and sales accountable for pipeline and revenue with one customizable scorecard. It’s the easiest way to track, compare, and optimize your ABM results across different segments of accounts and prove that you’re growing revenue efficiently.Get an instant snapshot of your ABM performance, easily track performance metrics, and uncover trends across account segments. The customizable ABM Dashboard keeps every member of your team on top of the numbers and gives your executives an easy way to visualize ABM’s impact on revenue.ABM Scorecard with Trends helps marketers easily report on and communicate the pipeline and revenue performance of their programs - without hours of manual effort from Marketing Ops. Easily slice, dice, and visualize the data to deliver key insights to your leadership team at a moment’s notice. Implement the new gold standard in B2B funnel measurement, with trended views designed to give you the insight to act. The Next Generation of the B2B FunnelYour out of the box ABM Scorecard will change the way you view your B2B funnel. Quickly see anonymous engagement data, campaign performance, and business outcomes all in one place so you can spend less time analyzing and more time doing. Learning what is working and proving ROI has never been easier.

Terminus ABM Platform Videos

Terminus is the end-to-end account-based marketing platform built to help B2B marketing and sales teams drive more quality revenue through account-based practices. B2B growth teams use Terminus to: - Target the right accounts with fit, intent, and engagement data. - Engage kn...
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Phononic is a startup with limited internal resources, so they needed a partner to scale their account-based marketing strategy. Enter Terminus Professional Services. With this new collaboration, Phononic is entering new verticals, better aligning with sales, and seeing marke...
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Snowflake started ABM with a simple goal: get high-priority accounts to click on personalized ads. Now, with the help of Terminus, they've scaled an ABM program that allows them to run hundreds of concurrent ABM campaigns with customized, ungated content journeys for every sin...
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Terminus ABM Platform Customer Size Distribution

Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)25%

Terminus ABM Platform Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish


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Reviews and Ratings




(1-3 of 3)
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Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate.