Skip to main content
TrustRadius
Terminus ABM Platform

Terminus ABM Platform

Overview

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and…

Read more

Learn from top reviewers

Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The…

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

44 people also want pricing

Alternatives Pricing

What is Dreamdata?

Dreamdata, from the company in Copenhagen, is a customer journey mapping tool that gathers, joins and cleans all revenue-related data into what are presented as transparent, actionable analysis of what drives B2B revenue.

What is LeadGenius?

LeadGenius is a B2B data solution, offering insights to fuel revenue growth and strategic market positioning. Tailored for marketing, sales, and revenue operations leaders, LeadGenius provides bespoke data at scale, uncovering opportunities hidden within the vast digital landscape.Key…

Return to navigation

Product Details

What is Terminus ABM Platform?

Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.

Key benefits of Terminus:

- Relevant intent signals from Bombora

- Account and contact discovery for best-fit, non-CRM accounts showing in-market signals

- Account identification and scoring for unknown accounts

- Intelligent account and contact data, with human curation

- First-party CRM and MAP data

- Relationship, behavioral, engagement, and firmographic data

- Proactively identifies and segments target accounts

- Unifies first- and third-party data for fit, intent, and engagement

- Salesforce integration to create dynamic audiences in Terminus based on criteria from a CRM

- Engages the entire buying committee with ABM through digital display ads

- Unlimited synced LinkedIn audiences

- Tracks account-level website engagement and produces actionable insights to be shared with sales

- Impressions, clicks, and media spend by account

- Marketing impact reports on generated pipeline and revenue

- Reporting on how accounts, opportunities, and campaigns progress to closed-won

Terminus ABM Platform Features

  • Supported: Ad Targeting
  • Supported: LinkedIn Ads
  • Supported: Email Signature Marketing
  • Supported: Web Personalization
  • Supported: Advanced Attribution Measurement
  • Supported: Revenue Measurement
  • Supported: Retargeting
  • Supported: Sales Activation
  • Supported: Account Level Engagement Data

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.Screenshot of A customizable scorecard to hold both marketing and sales accountable for pipeline and revenue. It also presents a way to track, compare, and optimize ABM results across different segments of accounts and prove revenue.Screenshot of A snapshot ABM performance, where users can track performance metrics, and uncover trends across account segments. The customizable ABM Dashboard keeps team members on top of the numbers and gives executives a way to visualize ABM’s impact on revenue.Screenshot of ABM Scorecard with Trends helps marketers report on and communicate the pipeline and revenue performance of their programs. The visualized data can deliver key insights to the leadership team. It provides B2B funnel measurement, with trended views designed to give insights. The out of the box ABM Scorecard displays the B2B funnel. Shows anonymous engagement data, campaign performance, and business outcomes.

Terminus ABM Platform Videos

Account-based marketing with Terminus (in 3 minutes)
Account Based Marketing | Success Story | How Phononic Drives Explosive Growth Through Partnership
Account Based Marketing Success Story | Snowflake | Running 1-to-1 Campaigns at Scale

Terminus ABM Platform Integrations

Terminus ABM Platform Competitors

Terminus ABM Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Terminus ABM Platform Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)25%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

(1-5 of 30)

Best option if you want quality ABM display ads. Hands down

Rating: 10 out of 10
September 22, 2021
KC
Vetted Review
Verified User
Terminus ABM Platform
1 year of experience
  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
Cons
  • Integration with HubSpot is lacking
  • Interface can be slow and a bit clunky at times
  • Certain functions still rely on the Terminus ABM Platform support team manually configuring things for us (including simply adding a user to our account)

Terminus ABM Platform - If you love insight, you will love this

Rating: 10 out of 10
September 22, 2021
AP
Vetted Review
Verified User
Terminus ABM Platform
1 year of experience
  • Real time intent data & segmentation based on intent spikes
  • Ad delivery based on engagement & ideal company profile
  • The chat interface & routing makes it easier to address potential objectives
Cons
  • The ad experiences platform does not have enough levers that digital marketers can pull to optimize campaign performance
  • IP detection has been a little less than accurate
  • Reporting could be more robust for better insights

Turbocharge your ABM

Rating: 10 out of 10
September 22, 2021
JK
Vetted Review
Verified User
Terminus ABM Platform
1 year of experience
  • Intent measurement through bombora
  • Building targeted advertising lists
  • Managing our ad spend
Cons
  • Attribution
  • Detailed source information on site visits
  • Improved IP tracking of chats on site

Launch Multi-channel ABM Programs at Scale

Rating: 10 out of 10
September 22, 2021
CO
Vetted Review
Verified User
Terminus ABM Platform
3 years of experience
  • Ability to target key accounts at the right time through multiple mediums such as display advertising, social advertising, email advertising, and chat.
  • Actionable, timely insights with 1st and 3rd party intent signals.
  • Highly customizable, often incorporating user feedback directly into the product.
Cons
  • Terminus ABM Platform can improve upon its ease of use for reporting, with multiple product lines incorporated via acquisition, it can be challenging to customize and consolidate your engagement metrics.
Return to navigation