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Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With …
Overview
What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and…
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What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The…
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What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.
Key benefits of Terminus:
- Relevant intent signals from Bombora
- Account and contact discovery for best-fit, non-CRM accounts showing in-market signals
- Account identification and scoring for unknown accounts
- Intelligent account and contact data, with human curation
- First-party CRM and MAP data
- Relationship, behavioral, engagement, and firmographic data
- Proactively identifies and segments target accounts
- Unifies first- and third-party data for fit, intent, and engagement
- Salesforce integration to create dynamic audiences in Terminus based on criteria from a CRM
- Engages the entire buying committee with ABM through digital display ads
- Unlimited synced LinkedIn audiences
- Tracks account-level website engagement and produces actionable insights to be shared with sales
- Impressions, clicks, and media spend by account
- Marketing impact reports on generated pipeline and revenue
- Reporting on how accounts, opportunities, and campaigns progress to closed-won
Terminus ABM Platform Features
- Supported: Ad Targeting
- Supported: LinkedIn Ads
- Supported: Email Signature Marketing
- Supported: Web Personalization
- Supported: Advanced Attribution Measurement
- Supported: Revenue Measurement
- Supported: Retargeting
- Supported: Sales Activation
- Supported: Account Level Engagement Data
Terminus ABM Platform Screenshots
Terminus ABM Platform Videos
Account-based marketing with Terminus (in 3 minutes)
Account Based Marketing | Success Story | How Phononic Drives Explosive Growth Through Partnership
Account Based Marketing Success Story | Snowflake | Running 1-to-1 Campaigns at Scale
Terminus ABM Platform Integrations
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Salesloft
- Bombora
- G2 for Buyers
- Microsoft Dynamics 365
- Sigstr
- now part of Terminus ABM Platform
- Salesforce
Terminus ABM Platform Competitors
Terminus ABM Platform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Terminus ABM Platform Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 25% |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With its powerful targeting capabilities, users have leveraged the platform to run awareness and lead generation campaigns specifically targeting their defined list of accounts. This hyper-targeted approach allows for a personalized experience and has proven valuable in advertising to a targeted audience prior to conferences and seminars.
The Sigstr package within Terminus ABM Platform has allowed users to create differentiated banner content based on user groups, further enhancing the customization and effectiveness of their campaigns. Additionally, Terminus serves as an ad delivery platform with advanced targeting capabilities, making it the backbone of ABM efforts for many businesses. From multi-channel ABM programs across marketing, sales, and client success to targeted advertising and measuring sales progress, Terminus has provided a versatile solution for B2B prospect targeting and activation of multi-channel campaigns.
Many users have found Terminus instrumental in diving into advertising and targeting top-of-the-funnel retargeting campaigns. It has also served as an ABM command center for various advertising channels such as display ads, LinkedIn Ads, retargeting, and geofencing. By delivering targeted advertising to key accounts with specific messaging, Terminus helps businesses drive revenue-generating activities while enabling precise measurement through its reporting and analytics capabilities.
The integration of Terminus with Salesforce has facilitated seamless collaboration between marketing and sales teams by allowing the transfer of account data and metrics. Users have praised the outstanding support from Terminus's customer success managers and customer support team. However, some users have found value in Terminus for marketing attribution data, while others have expressed concerns about a lack of desired detail and potential data manipulation. Overall, Terminus has proven to be a valuable tool for businesses seeking to enhance their ABM strategies and gain visibility into account-based engagement data.
Users highly recommend Sigstr for managing sales email signatures and promoting marketing content. They praise its client support and ease of promoting brand consistency. Users also recommend investing in Terminus for digital display ads and quickly increasing awareness. Terminus ABM is recommended for small marketing teams, with users praising its reporting and customer service. It is also recommended for integrating with CRM systems and gaining actionable insights on each account. Overall, users consider Terminus a great solution for teams new to ABM that provides a significant impact on their business. They particularly appreciate Terminus' support and customer success team, which is responsive to onboarding and troubleshooting.
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