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Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With …
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What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and…
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What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The…
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What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.
Key benefits of Terminus:
- Relevant intent signals from Bombora
- Account and contact discovery for best-fit, non-CRM accounts showing in-market signals
- Account identification and scoring for unknown accounts
- Intelligent account and contact data, with human curation
- First-party CRM and MAP data
- Relationship, behavioral, engagement, and firmographic data
- Proactively identifies and segments target accounts
- Unifies first- and third-party data for fit, intent, and engagement
- Salesforce integration to create dynamic audiences in Terminus based on criteria from a CRM
- Engages the entire buying committee with ABM through digital display ads
- Unlimited synced LinkedIn audiences
- Tracks account-level website engagement and produces actionable insights to be shared with sales
- Impressions, clicks, and media spend by account
- Marketing impact reports on generated pipeline and revenue
- Reporting on how accounts, opportunities, and campaigns progress to closed-won
Terminus ABM Platform Features
- Supported: Ad Targeting
- Supported: LinkedIn Ads
- Supported: Email Signature Marketing
- Supported: Web Personalization
- Supported: Advanced Attribution Measurement
- Supported: Revenue Measurement
- Supported: Retargeting
- Supported: Sales Activation
- Supported: Account Level Engagement Data
Terminus ABM Platform Screenshots
Terminus ABM Platform Videos
Account-based marketing with Terminus (in 3 minutes)
Account Based Marketing | Success Story | How Phononic Drives Explosive Growth Through Partnership
Account Based Marketing Success Story | Snowflake | Running 1-to-1 Campaigns at Scale
Terminus ABM Platform Integrations
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Salesloft
- Bombora
- G2 for Buyers
- Microsoft Dynamics 365
- Sigstr
- now part of Terminus ABM Platform
- Salesforce
Terminus ABM Platform Competitors
Terminus ABM Platform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Terminus ABM Platform Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 25% |
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Reviews and Ratings
(78)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With its powerful targeting capabilities, users have leveraged the platform to run awareness and lead generation campaigns specifically targeting their defined list of accounts. This hyper-targeted approach allows for a personalized experience and has proven valuable in advertising to a targeted audience prior to conferences and seminars.
The Sigstr package within Terminus ABM Platform has allowed users to create differentiated banner content based on user groups, further enhancing the customization and effectiveness of their campaigns. Additionally, Terminus serves as an ad delivery platform with advanced targeting capabilities, making it the backbone of ABM efforts for many businesses. From multi-channel ABM programs across marketing, sales, and client success to targeted advertising and measuring sales progress, Terminus has provided a versatile solution for B2B prospect targeting and activation of multi-channel campaigns.
Many users have found Terminus instrumental in diving into advertising and targeting top-of-the-funnel retargeting campaigns. It has also served as an ABM command center for various advertising channels such as display ads, LinkedIn Ads, retargeting, and geofencing. By delivering targeted advertising to key accounts with specific messaging, Terminus helps businesses drive revenue-generating activities while enabling precise measurement through its reporting and analytics capabilities.
The integration of Terminus with Salesforce has facilitated seamless collaboration between marketing and sales teams by allowing the transfer of account data and metrics. Users have praised the outstanding support from Terminus's customer success managers and customer support team. However, some users have found value in Terminus for marketing attribution data, while others have expressed concerns about a lack of desired detail and potential data manipulation. Overall, Terminus has proven to be a valuable tool for businesses seeking to enhance their ABM strategies and gain visibility into account-based engagement data.
Users highly recommend Sigstr for managing sales email signatures and promoting marketing content. They praise its client support and ease of promoting brand consistency. Users also recommend investing in Terminus for digital display ads and quickly increasing awareness. Terminus ABM is recommended for small marketing teams, with users praising its reporting and customer service. It is also recommended for integrating with CRM systems and gaining actionable insights on each account. Overall, users consider Terminus a great solution for teams new to ABM that provides a significant impact on their business. They particularly appreciate Terminus' support and customer success team, which is responsive to onboarding and troubleshooting.
Attribute Ratings
Reviews
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September 22, 2021
Great platform to get started, or mature, through your ABM journey.
We use Terminus ABM Platform to support our Account-Based Marketing strategies.
It is being used by our Sales and Marketing teams currently with plans to deploy to Client Service.
It allows us to advertise intelligently, activate sales and marketing initiatives at the right time, and understand how our marketing in terms of pipeline and acceleration.
It is being used by our Sales and Marketing teams currently with plans to deploy to Client Service.
It allows us to advertise intelligently, activate sales and marketing initiatives at the right time, and understand how our marketing in terms of pipeline and acceleration.
- Advertising to the right accounts
- Activating sales with intent and engagement information through alerts and dashboards
- Activating campaigns using intent and engagement information
- Artificial Intelligence for sales readiness predictions
- Self-service alert system
- More advertising channels (outside of display and LinkedIn) would be nice
September 22, 2021
All-in-one account based marketing solution
We utilize Terminus ABM Platform to execute our go-to-market strategy and drive revenue-generating activities primarily through our Demand Generation team. Terminus ABM Platform has really allowed us to unlock what accounts we should be focusing on and how to unlock that potential throughout the customer/buying journey.
- [It] has a very simple interface that is very user-friendly for creating and executing digital campaigns.
- [The] customer success team is probably the best I've ever worked with - knowledgeable, quick to respond, truly understands your needs, and is there with you every step of the way.
- [The] implementation team provided a flawless experience and got us up and running in a couple [of] weeks with a detailed plan.
- The ability for in-house marketing teams to have more control over campaign changes with deeper insight into campaign performance metrics to make those decisions.
September 22, 2021
My Terminus ABM Platform experience
Score 9 out of 10
Vetted Review
Verified User
Terminus ABM Platform handles our programmatic media buying duties in a self-service platform.
- Serves ads
- Displays stats
- Helps analyze data
- Data reporting in real time would be an improvement
- Adding benchmarks would be helpful
September 22, 2021
Launch Multi-channel ABM Programs at Scale
Score 10 out of 10
Vetted Review
Verified User
Profisee is utilizing the full suite ABM platform with Terminus ABM Platform for multi-channel ABM programs across the entire revenue team consisting of marketing, sales, and client success.
- Ability to target key accounts at the right time through multiple mediums such as display advertising, social advertising, email advertising, and chat.
- Actionable, timely insights with 1st and 3rd party intent signals.
- Highly customizable, often incorporating user feedback directly into the product.
- Terminus ABM Platform can improve upon its ease of use for reporting, with multiple product lines incorporated via acquisition, it can be challenging to customize and consolidate your engagement metrics.
September 16, 2021
Terminus drives business outcomes at the speed of light, with endless opportunities to drive value.
Phononic uses Terminus as its ABM command center. We leverage the platform for ABM display, LinkedIn Ads, Retargeting, and Geofencing. Additionally, we use the platform to manage our intent data, as well as our Account-Based dashboarding and campaign analytics. We also partner with Terminus's Professional Services team to assist us in running some of our campaigns.
100% of our marketing campaigns run on the back of Terminus, as the platform has become central to our marketing technology stack. The platform is owned and operated by Marketing, but relies heavily on Sales for input and alignment.
100% of our marketing campaigns run on the back of Terminus, as the platform has become central to our marketing technology stack. The platform is owned and operated by Marketing, but relies heavily on Sales for input and alignment.
- ABM Display Advertising - Targeting the right accounts and the right roles with the right messaging at scale.
- ABM Analytics and Reporting - Providing insight into account engagement and progression across the marketing and sales funnels.
- Support - The Terminus support model is phenomenal. They are dedicated to customer success, and they work closely with their customers to drive real business outcomes.
- The Terminus platform is constantly evolving and improving. Over the past couple of years they have made major changes to the platform and its core features. This can be hard to keep up with, but is always welcome.
- Getting all of your metrics, across all of your efforts, across all of your accounts/contacts/leads is very challenging. The Terminus product team has made major strides, but there is still work to be done.
September 17, 2020
Terminus - Just a Mediocre ABM platform
We use the Terminus ABM platform as a marketing tool to develop potential customer awareness and to try to "stay in front" of prospects we are actively pursuing. The platform is primarily used for display advertising, using banner ads of assorted common sizes, which can be delivered based on prospect company, position within the company, and intent topics.
- They offer banner design services, and their pricing is pretty fair.
- The learning curve is simple with their platform.
- They produce a lot of educational content that can be useful for marketing ideas.
- Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
- Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
- Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
- There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
September 12, 2020
Terminus Scales Personalization
Terminus was used by our organization as the primary means to address and market to our potential customers (total addressable market) in a personalized and systematic approach. Sales reps were able to select a targeted list of top prospects and enter them into the Terminus solution in order to market towards those companies in hopes of securing a meeting.
- Personalized Outreach
- Funneling Prospects
- Lead Conversion
- Sales-specific tools
- Permission-based functionality
We use Terminus to track our account-based marketing efforts across channels. We primarily use Terminus to iterate and improve our growth effort's effectiveness on our web presence and to assess to effectiveness of our efforts against our target market. Terminus has allowed us improved insight on account based engagement and opened up new avenues to quantitative assess the value of our programs. We are just based early stage in our implementation and adoption of Terminus. From a SalesOps perspective, it allows us to understand the engagement at key target accounts.
- Terminus provides great insight into the effectiveness of account-based marketing efforts.
- Terminus has unlocked a higher level of our growth funnel to assess the behavior of prospects before they leave us their information.
- Terminus' insights allow us to optimize our efforts and marketing efforts.
- Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
- Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
- Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).
April 08, 2019
Do your research!
We use Terminus (aka BrightFunnel) to report on marketing attribution and campaign performance and ROI. It is primarily used by the Marketing department and it helps us determine which campaigns are helping us create new leads, pipeline and revenue on new and existing business.
- It has the potential to be a powerful tool.
- Vast amount of salesforce fields available to be mapped
- Mostly accurate data
- Bugs - lots of buggy issues
- More flexibility in what you can pull into columns
- User experience
We're using Terminus for multi-touch attribution, and it is being used by our marketing department at a global level. It helps ensure we are spending money on the right events/campaigns, etc.
- Touchpoints over time on an opportunity.
- Tells us which campaigns were most successful in terms of attribution.
- Great for looking at different attribution models.
- It does not have an integration with Salesforce - It would be nice to use one tool instead of two to do this reporting
April 07, 2019
Great ABM Tool
We use Terminus to target advertising at our named and targeted accounts. We also use Terminus Hub to measure the success of our campaign attribute marketing to sales activities.
- Targeting ads at ICP companies.
- Measuring marketing effectiveness against sales pipeline and revenue.
- Seeing target accounts in one hub and analyzing their current status.
- The UI in the ad platform isn't the best, it could be refined.
- Updating the hub more than once a day.
April 05, 2019
Visually Appealing Multi-Touch Attribution
Score 7 out of 10
Vetted Review
Verified User
We use Brightfunnel for the multi-touch attribution to attribute pipeline and revenue from opportunities. It helps display them in dollar values. The effectiveness of individual campaigns and tactics without having to rely on a first touch or last touch view is great. The other advantage it being able to see campaign interaction at the account level rather than relying on only the contacts attached to an opportunity.
- Evenly weighted multi-touch attribution.l
- Other attribution models such as 40-20-40.
- Visualizing campaign performance in different models side by side.
- Visualizing campaign performance by channel side by side.
- Ease of integration with SFDC.
- Ability to see the difference between pre and post opportunity touches.
- The cards or tiles in the dashboard can be cumbersome to set up.
- There can be caching issues that display incorrect values.
April 04, 2019
Terminus is a great product with great service
Terminus is used by the marketing team to do broad brand awareness, but also very targeted account-based marketing. It allows us to develop our brand as a small company while specifically targeting key accounts in a highly personalized way. In addition, the visibility of data on what accounts are visiting the site and clicking ads is invaluable to our targeting.
- They have an excellent onboarding and customer success team that is willing to invest the time needed to make your program successful.
- Their ability to target specific personas and companies based on field mapping to SFDC make it very easy to implement a campaign that is targeted to the right audience, which helps increase efficiency.
- Their reporting capabilities, especially since the purchase of BrightFunnel, is very strong and continues to improve all of the time.
- I only have one concern. With the purchase of bright funnel, all of the development of the tool is now going towards their analytics capabilities. This means that the import of data into Salesforce, where my team does all reporting is somewhat limited. Otherwise, I have no issues with the tool!
August 23, 2018
Terminus - Promises to Take ABM by Storm
The Marketing department uses Terminus to market to accounts using display ads. We are currently targeting new and existing prospect accounts in our TAM to build awareness, drive demand and generate pipeline. We have the integration with Salesforce set up so we're able to pull account into campaigns/tactics in Terminus based on SFDC fields/values. We're pushing Terminus metrics (surge data) back to Salesforce and starting to work with our sales team on how to best leverage the intent data. I've found the CSMs we've worked with and their customer support team to be outstanding.
- The integration with Salesforce allows us to use data in Salesforce to set our campaign/tactic account audiences in Terminus.
- Dedicated CSM supports the on-boarding process and is available for regular check ins to offer advice and tips to optimize ad tactic performance.
- Their support team has been responsive and attentive to our all our questions.
- Terminus is taking the ABM solution vendors by storm. We've been running ad display campaigns/tactics for 7 months and they just announced a huge product update: a comprehensive ABM platform that should give us new ways to target accounts and measure account engagement. Looking forward to the new features and insights!
- Reporting capabilities is minimal at this time. Looking forward to the new ways we can report and measure with the features in their new platform.
- Limited to 500 accounts in each tactic makes it challenging to segment audiences when your criteria exceeds 500 accounts. We have to get creative with existing fields in SFDC and have had to add new fields in SFDC to get to the right counts.
- Would like to see bulk editor capabilities for reviewing and editing ad landing page URLs.
July 23, 2018
Powerful reporting tool
We decided to purchase BrightFunnel to help show the impact of marketing initiatives. It is being used solely by marketing and the results are shared with Sales and some exec teams. BrightFunnel takes our data and puts it together into to easy to read dashboards that show up to date info on how certain programs are performing, how the sales cycle is coming along etc.
- Easy to build dashboards that are customizable based on what you need! They are easy to read and can be shared with other members of the team or set to private.
- A lot of things are customizable. You can set up your filters based on how you organize your system.
- Customer Success team is absolutely stellar. Really invested in helping your company.
- The tool is very powerful and with it able to do so much, it can be hard to use it correctly. This is not a tool for a company with bad data in their system. The software is really dependent on the quality of your own data. If you feel like you are lost or not using the software to the fullest, it is best to consult with your CS manager for guidance.
May 01, 2015
Account-based marketing at scale
Score 10 out of 10
Vetted Review
Verified User
The SalesLoft marketing team uses Terminus to approach account-based marketing at every stage of the buyer's journey and sales funnel. From customer and lead acquisition to nurturing campaigns, the team is able to scale messaging across a wider audience spectrum, targeted to the specific quarterly priority projects. The platform has also been instrumental in advertising to a targeted audience prior to conferences and seminars.
- Terminus provides account-based marketing at scale - we are able to expand our reach to our targeted audience and trust that we are reaching the right people at the right time.
- The customer services and success team are incredibly helpful in sharing reports and metrics on a consistent basis and are readily available for implementation and assistance.
- Because the team is agile in its approach, they do a great job of listening to our pain points, where we need more attention, features that need optimizing and have gone out of their way to service our needs.
- I'd like to see more reporting for the sales team to provide them with insight into which accounts are more active. I understand it's closer to implementation than expected!
Score 10 out of 10
Vetted Review
Verified User
We have a marketing team of five people and Terminus has been a great solution to help us dive into advertising. We previously dabbled in social advertising and Google Adwords - but turned to Terminus when we were looking to take our advertising strategy to the next level. They have helped us target top of the funnel retargeting campaigns and reactivate leads that are currently in the funnel - so a true full funnel advertising strategy that helps us to accelerate their pipeline velocity. Plus their team is extremely nice and helpful!
- Easy to use platform
- Multi channel advertising
- Retargeting with contacts in Salesforce
- The full integration with Salesforce is not in place yet
- Legally you can't track ads seen by person
- Ads take some experimenting and its not always clear what will work best