TrustRadius: an HG Insights company

Textmetrics

Score6 out of 10

8 Reviews and Ratings

What is Textmetrics?

Textmetrics (formerly Webtexttool) aims to help content creators create rank-boosting web content.

The tools key differentiator is big data
Textmetrics creates predictive data, by analyzing the data of users (anonymously). 20.000+ user generated texts are analyzed and compared to real-world outcomes. The best performing outcomes are used to better its real-time optimization tips.

Value prop: More website traffic
While writing, Textmetrics provides live optimization tips. The vendor states applying the suggestions helps rank higher in search engine results.

Categories & Use Cases

Media

Optimize your text
Keyword analysis
Create effective content

1 / 3

Top Performing Features

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.7

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

    Category average: 7.7

  • Page grader

    The tool scores each page of your website for SEO.

    Category average: 7.9

Areas for Improvement

  • Local SEO

    The tool helps optimize your website for local searches.

    Category average: 7.6

  • Global SEO

    The tool integrates with non-U.S.-based search engines and works in multiple languages.

    Category average: 8

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8

The best SEO tool I have ever used

Pros

  • Tracks the exact page ranking
  • Optimizes SEO on-page in detail and with a number of measures, including a readability metric.
  • Tracking website content with a website ranking system

Cons

  • Keyword analysis is simple with general information on your competition, but it doesn't go into detail and isn't measurable. It's missing filter and sort features.
  • The Wordpress plugin is still clunky. I wish it were faster and lighter.
  • I need a view mode that has no distractions when I see the content on WebTextTool

Return on Investment

  • My organic traffic has improved 11% every month

Alternatives Considered

Yoast Wordpress SEO Plugins

Other Software Used

Keyword Revealer

WebTextTool (now TextMetrics) is a fantastic tool for analyzing written content intended for either or both online or print publishing

Pros

  • WebTextTool (TextMetrics) expertly assesses the text and, just as importantly importantly, the FORMAT of the content for SEO effectiveness and advises on what to do to make it more effective.
  • WebTextTool (TextMetrics) assesses and ranks your content's readability level with actionable recommendations.
  • WebTextTool (TextMetrics) provides feedback and recommendations on other factors such as target audience (leaning towards any one particular gender), credibility (adjective usage), and sentiment (negative, positive, or neutral).

Cons

  • WebTextTool (TextMetrics) assumes that each uploaded or typed in the article is intended for online publishing, mostly in a blog type environment. While this is a perfectly understandable assumption in this day and age, it shouldn't be so difficult to ask the question of whether the content is intended for online or print media.
  • The "Credibility" section tends to be a little too harsh for my taste. Depending on the style of writing and the type of content, "too many adjectives" is too subjective a metric to apply to all writing ( still, I do get why they try to do it).
  • This is a little nitpicky, but I'd prefer to see how many projects and credits I have left to use on the dashboard page as opposed to having to click over to my account. A dashboard should show everything that a user needs to see in one shot.

Return on Investment

  • WebTextTool (TextMetrics) has saved me lots of time in proofreading and re-reading my content to make sure it follows SEO protocols as well as hits all the right spots concerning content.
  • It has made me more confident as a content creator. I do not consider myself eloquent or even a good writer by nature. But when it comes to SEO, that doesn't matter as much as making sure you hit your targets for SEO effectiveness.
  • Knowing that I'm not the best writer, I can fall into the trap of thinking that my writing is perfect as long as it's been run through TextMetrics. It can provide a little bit of false confidence in not needing to have another set of eyes look over the content. In that sense, it will never replace a human editor, and so that will always be required.

Other Software Used

Avid Pro Tools, Stripe