Name: The Media Ant
Author: Haystack Marketing Services

Digital Adoption

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Software Repositories

Development

Online Proctoring Software

Education

Audit

Business Intelligence (BI)

Collaboration

Enterprise Generative AI

Visual Collaboration

Enterprise

Accounting

Revenue Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

AIOps

C/C++ Integrated Development Environments

Cloud Storage

Cybersecurity Consulting

Data Center Infrastructure Management

Data Quality

Data Virtualization

Desktop Management

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Hadoop-Related

Hosted Virtual Desktop

Integration Platform as a Service (iPaaS)

MLOps

Managed Public Cloud Infrastructure

Mobile Data Security

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Process Mining

Relational Databases

Security Awareness Training

Web Access Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Consumer Ratings & Reviews

Content Management

Email Marketing

Event Registration

Landing Page

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation Services

Sales

Antivirus

User and Entity Behavior Analytics (UEBA)

Security

Construction Accounting

Hotel Management

Library Management

Mental Health

Multiple Listing Service (MLS)

Pharmacy

Scholarship Management

Telemedicine

Utilities

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Google Ad Manager

Google

Google Campaign Manager 360

Adobe Advertising Cloud

Adobe

AdRoll

NextRoll

Bizo / LinkedIn Lead Accelerator (Discontinued)

Discontinued Products

AppNexus

Skai

OpenX

Sizmek Ad Suite (discontinued)

The Media Ant is a television advertising agency that specializes in providing advertising solutions for clients looking to advertise on TV. Their services include planning, buying, and monitoring TV ad campaigns, as well as digital advertising planning and execution. The Media Ant caters to companies of all sizes, from small businesses to large corporations, and is used by advertising and marketing agencies, media and entertainment companies, consumer goods and retail businesses, e-commerce and online retailers, and financial services companies.

**TV Advertising Rates**: According to the vendor, The Media Ant offers what they claim to be the best and lowest advertising rates for TV advertising, with tie-ups with more than 1000 TV channels across India, ensuring what they say are the best-discounted rates for placing ads on television.

**TV Advertising Campaign Planning**: The Media Ant provides what they describe as end-to-end planning and execution of TV ad campaigns, including what they call data-driven campaign planning, selecting what they claim to be the right genre, TV channels, programs, and time bands at cost-effective rates.

**TV Advertising Options**: The Media Ant offers a variety of TV advertising options, including video ads, scrollers, Aston bands, teleshopping, and content integration into TV programs.

**TV Ad Cost**: According to the vendor, The Media Ant provides competitive rates for TV advertising, ensuring what they claim is cost efficiency and maximum reach for advertisers.

**Television Advertising In India**: The vendor highlights that television advertising in India is a popular advertising option due to its vast reach and impact. The Media Ant works with top TV channels and cable networks in India, providing advertising opportunities to reach a diverse audience.

**Customizable Video Ads**: According to the vendor, users can customize video ads based on ad duration, number of days, frequency, and time band, tailoring them to specific campaign requirements.

**I-Bands**: I-Bands are I-shaped ads that appear on the screen during a particular program for a duration of 10 seconds. Users can choose the number of I-Bands per day and the total number of days for advertising.

**Aston Band**: Details about this ad option are not provided by the vendor.

**Media Demographics & Analytics**: According to the vendor, The Media Ant provides insights into viewership profiles, including gender distribution, age distribution, NCCS data, city-wise distribution, and urban vs rural viewership, helping advertisers understand their target audience.

**User Reach & Demographics**: According to the vendor, The Media Ant provides a pan-India viewership profile in terms of gender distribution, prime vs non-prime viewership, age distribution, NCCS data, city-wise distribution, and urban vs rural viewership, helping advertisers understand the reach and potential impact of their campaigns.

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Google Ads

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

The Media Ant

Ad serving describes the technology and service that places advertisements on web sites.

Haystack Marketing Services

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Ad Serving & Retargeting Platforms

The Media Ant

Overview

What is The Media Ant?