Name: The Pulse Network
Author: The Pulse Network

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Text Editors

Development

Alumni Management

Education

Association Management

Business Intelligence (BI)

Calibration Management

Collaboration

Digital Rights Management (DRM)

File Sync

Objectives and Key Results (OKR)

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Performance Management (APM)

Asset Tokenization

Blockchain Analysis

Cloud Storage

Data Center Backup

Fraud Detection

Graph Database

Infrastructure-as-a-Service

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Network Performance Monitoring

Network Traffic Analysis (NTA)

Robotic Process Automation (RPA)

Runtime Application Self-Protection

SQL Server Performance Monitoring

Telecom Expense Management (TEM)

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Conversion Rate Optimization

Customer Advocacy

Customer Loyalty Program

Email Marketing

Employee Advocacy

Location Intelligence

Marketing Automation

Personalization Engines

Presentation

Social Media Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Waste Management

Professional Services

Customer Relationship Management (CRM)

Sales Content Management

Sales Pipeline

Sales

Data Loss Prevention

Security

Automotive

Camp Management

Card Management

Healthcare Learning Management

Online Voting

Practice Management

Revenue Cycle Management (RCM)

Tour Operator

Warranty Management

Vertical-Specific

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The Pulse Network (TPNI) offers a cloud based content marketing platform which features content curation and central repository for assets, a newsletter creation tool and emailing tools,and content calendar. TPNI also offers content creation services.

Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. 
It allows Content Marketers to: 

- Save time by finding quality content from across the web
- Scale content output without the need for more resources
- Delivers ROI; more quality content means more leads

Scoop.it Content Director

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The Pulse Network

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

The Pulse Network provides a cloud-based platform focused on content marketing and event solutions. The Company helps clients ranging from Fortune 500 companies to small and mid-size companies boost awareness, drive lead generation and enhance client engagement through content marketing, campaign management and event registration with a social and digital backbone. The Pulse Network also produces its own branded content programs including online video productions and the Inbound Marketing Summit conference series which currently runs in New York, San Francisco, and Boston as well as the Digital Pulse program which currently runs in Boston.

TPN has become the partner of choice for numerous B2B and consumer brands like Alure, Intel, Kaspersky, Rockwell, SAP and Sony, along with industry associations such as the NAB and the NFPA.

We also produce the longest-running conference series dedicated to social, mobile and inbound marketing - Inbound Marketing Summit - which takes place in New York (February), San Francisco (June) and Boston (Oct) each year.  IMS brings together more than 1,000 top marketers, thought leaders and solution providers to network, learn and discuss the latest in digital media, online video, CRM, fan marketing, mobile payments and more.

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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What is TPNI?