It's been used as part of the strategy building activities for different clients at the marketing agency. We were using it to see competitors performance on the keywords we were bidding on. It was giving quite a good overview of any specific period we chose. The information gave us insights on how we should improve our bidding strategies in order to get a bigger market share. Also, the dashboard of the Search Monitor as a whole was very helpful. Our company was paying for a specific amount of keywords, which we could add to our profile and see some insights on them. We were doing this for our biggest clients back then.