Name: The Search Monitor
Rating: 8 (2 reviews)
Author: The Search Monitor

Help Desk

Web and Video Conferencing

Customer Support

Changelog

Mind Mapping

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Communications Platform as a Service (CPaaS)

Embedded Business Intelligence (BI)

Environmental, Social, and Governance (ESG)

Interactive Voice Response (IVR)

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Observability

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Service Management (ITSM)

Industrial IoT

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Managed Print

Metadata Management

Network Access Control (NAC)

Network Function Virtualization (NFV)

Network Performance Monitoring

Relational Database Management Systems

Remote Support

Security Awareness Training

Solid State Drives

Static Application Security Testing (SAST)

Traffic Switching

Virtual Private Network (VPN)

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Digital Analytics

Email Management

Email Marketing

Marketing Automation

Marketing Resource Management

Presentation

Real-Time Interaction Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Business Caller ID

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Email Tracking

Sales

Certificate Lifecycle Management

Security

Forestry

HIPAA Compliance

Home Health Care

Insurance Agency Management

Vertical-Specific

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Users of the Search Monitor have found the product to be extremely helpful in various aspects of their business. One key use case is its ability to identify legitimate trademarks and ads, allowing businesses to stay ahead of competitors and detect upcoming competition. The product provides valuable data on ad rank, keyword reach, click rates, CPCs, monthly ad spend, and market share, aiding in tracking and analyzing advertising performance. This information enables users to make informed decisions and refine their advertising strategies.

Another important use case is the product's ability to capture third-party data from other sites that link to a user's website, helping them measure qualified traffic and understand how sites refer their own users. Customers have found this particularly useful in gaining marketing insights into their affiliate programs and incorporating it into their strategy-building activities. Additionally, a marketing agency has used the product to analyze competitors' performance on keywords they were bidding on. This has provided valuable insights for improving bidding strategies and gaining a larger market share.

The Search Monitor's dashboard has been praised for its helpfulness in providing insights on specific periods and allowing users to add keywords and see performance insights on them. Users also highly value the ability of the product to clear branded search engine result pages SERPs from aggregators and competitors using trademarks or variations of trademarks. In today's internet landscape, where online businesses rely heavily on paid search results, the hourly crawling feature offered by the Search Monitor has proven invaluable. It helps improve paid search results by staying up-to-date with real-time data and monitoring changes in the competitive landscape.

Ad Blocking and Scam Protection: Many users have expressed their appreciation for the product's ability to effectively remove unwanted ads and protect against scams, providing a valuable service that enhances their online experience.

Real-time Competitive Intelligence: Reviewers consistently highlight the product's real-time competitive intelligence feature, which allows them to monitor and track brand and trademark usage across multiple platforms. This functionality enables businesses to stay informed about their competitors' activities and make strategic decisions based on the latest market trends.

Easy-to-use Reports: Customers have praised the product for its user-friendly interface and easily understandable reports. The intuitive design of the reporting feature ensures that users can quickly access important insights without any hassle or confusion.

Expensive Pricing: Some users have mentioned that the product is expensive and not affordable for everyone. They feel that the price could be a barrier to entry for potential customers.
Lack of Reporting Granularity: Reviewers have expressed a desire for more granularity in the reporting provided by the product. They believe that the insights from the data are not sufficient and would like to have more detailed information.
No Yearly Payment Option: Several users have wished that the product offered a yearly payment option instead of only monthly fees. They feel that having this option would provide them with more flexibility in managing their budget.
Missing Automatic Search and Report Emails: A common complaint among reviewers is that the product lacks the feature of setting up automatic search and report emails to the engines. Users would appreciate being able to automate these processes, saving them time and effort.
Restrictive Payment Plan: Some users found the payment plan for a number of keywords to be restrictive. They feel limited by the restrictions placed on how many keywords they can track or analyze with their subscription.
Limited Integration with iPad: A suggestion made by some reviewers is for better integration between the product and iPads. They believe that improved compatibility with iPads would enhance their experience using the product on mobile devices.

The Search Monitor from the company of the same name based in Orlando, Florida does, as the name suggests, as a search marketing intelligence tool based on constant monitoring of organic and paid search listings, as well as geo-targeted marketing and display ads. The Search Monitor monitors its own keywords, keeping a comprehensive library, and targets custom specified keywords as well. Inherent to the Search Monitor's capabilities is the ability to detect violations and protect one's trademarked material, allowing companies to punish abusers and scofflaws wherever they are found instantly, protecting the all important brand.

Pricing is highly variable and depends on where and what is being monitored and reported, as well as the vastness of custom keywords a company wants monitored. The simplest Compliance level plan starts at $249 per month and includes SEO and SEM monitoring, SEM compliance monitoring, shopping & PLA monitoring, and geo-targeting. Pricier packages include this and more keywords. The Lighthouse service provides detailed click and spend details organized around verticals and can be added to plans for a price, along with more specific vertical tailoring. The Search Monitor boasts notable clients, and sizable ad agencies who use its services.

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Google Ads

The Search Monitor

The Search Monitor turns online marketers into superheroes by giving them dazzling marketing super powers. Here are a few examples:

1) ESP: Read the minds of competitors and industry leaders and learn from their most effective advertising tactics

2) X-Ray Vision: Watch everything your affiliates do behind closed doors and see through their scams.

3) Teleportation: Fly *instantly* to any location in the world and see what ads are running there

See the full superpower list today by requesting a demo at TheSearchMonitor.com.

Become a marketing superhero with The Search Monitor

How to improve SEM, SEO & PLA performance with Lighthouse by The Search Monitor

How to defend Your PPC spend with Lighthouse by The Search Monitor

How to improve prospecting using Lighthouse by The Search Monitor

Likelihood to Recommend

SEO Channels

SEO Platform & Account Management

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Local SEO

Social SEO

Mobile SEO

Global SEO

Multi-domain support

Integration with web analytics tools

The Search Monitor provides real-time competitive intelligence to monitor brand and trademark use, affiliate marketers for compliance, and competitive advertisers on paid search, organic search, local search, social media, mobile, and shopping engines worldwide. Hundreds of interactive agencies, search marketers, and affiliate marketers use The Search Monitor to track rank, ad copy, market share, keyword reach, trademark use, and affiliate activity through easy to use web based reports.

Core features related to search engine optimization

The tool analyzes the content of your site to help discover the right keywords.

The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

The tool scores each page of your website for SEO.

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

The tool recommends site structure improvements and other tasks to help with SEO.

Users can track and manage the tasks associated with SEO.

Features related to optimizing your website for specific channels

The tool helps optimize your website for local searches.

The tool tracks social mentions and backlinks and their impact on SEO.

The tool helps optimize your website for searches done on mobile devices.

The tool integrates with non-U.S.-based search engines and works in multiple languages.

Features related to scalability and integration of the SEO platform

For SEO agencies, the tool allows users to track multiple domains in one instance.

The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

Adobe Analytics

Slack

Google Ad Manager

Google Authenticator

Klue

Corel VideoStudio Pro

Adobe After Effects

DataForSEO

The Search Monitor 2022-05-16 11:33:58

Salient Dashboard Miner

Syncfusion® Essential Studio®

Dash Association Management

The Search Monitor 2018-02-02 08:42:39

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Looks old

Set up

Payment plan

Steep learning curve

Media accounts

Support team

Social media accounts

User friendly

Sending alerts

Desktop and mobile

24 7

User interface

Mobile phones

Home

SEO Software

This really essentially keeps a business ahead of its competitors and detects up and coming competition. You can submit ad violations with ease if you were just doing it yourself. It also features hourly crawling which is invaluable in today's internet landscape for online businesses. This really helps a company get better paid search results.

Crawling
Cross-devices
alerts
Great user interface

Different types of alerts
iPad better integration

Crawling
keyphrase/data on competition
violations submission

Easier to target locally
Violations have been easy to submit taking less time away from the team
Was able to increase SEO

Slack, Ahrefs, Adobe After Effects, Corel VideoStudio Pro, DataForSEO, Adobe Analytics, Google Ad Manager, Google Authenticator

It's been used as part of the strategy building activities for different clients at the marketing agency. We were using it to see competitors performance on the keywords we were bidding on. It was giving quite a good overview of any specific period we chose. The information gave us insights on how we should improve our bidding strategies in order to get a bigger market share. Also, the dashboard of the Search Monitor as a whole was very helpful. Our company was paying for a specific amount of keywords, which we could add to our profile and see some insights on them. We were doing this for our biggest clients back then.

Competitors bidding against our keywords
Threat analysis
Automatially sending alerts if specific metrics change

The payment plan for a number of keywords is a bit restricting.

Positive on the side of getting information for our clients
Restricted by the number of keywords. We ran out of the allowed volumes and couldn't use it for all clients we had.

The Search Monitor

Overview

What is The Search Monitor?