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Users of the Search Monitor have found the product to be extremely helpful in various aspects of their business. One key use case is its …
Overview
What is The Search Monitor?
The Search Monitor from the company of the same name based in Orlando, Florida does, as the name suggests, as a search marketing intelligence tool based on constant monitoring of organic and paid search listings, as well as geo-targeted marketing…
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What is The Search Monitor?
The Search Monitor from the company of the same name based in Orlando, Florida does, as the name suggests, as a search marketing intelligence tool based on constant monitoring of organic and paid search listings, as well as geo-targeted marketing and display ads. The Search Monitor monitors its own…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
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Product Details
- About
- Tech Details
What is The Search Monitor?
The Search Monitor Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Users of the Search Monitor have found the product to be extremely helpful in various aspects of their business. One key use case is its ability to identify legitimate trademarks and ads, allowing businesses to stay ahead of competitors and detect upcoming competition. The product provides valuable data on ad rank, keyword reach, click rates, CPCs, monthly ad spend, and market share, aiding in tracking and analyzing advertising performance. This information enables users to make informed decisions and refine their advertising strategies.
Another important use case is the product's ability to capture third-party data from other sites that link to a user's website, helping them measure qualified traffic and understand how sites refer their own users. Customers have found this particularly useful in gaining marketing insights into their affiliate programs and incorporating it into their strategy-building activities. Additionally, a marketing agency has used the product to analyze competitors' performance on keywords they were bidding on. This has provided valuable insights for improving bidding strategies and gaining a larger market share.
The Search Monitor's dashboard has been praised for its helpfulness in providing insights on specific periods and allowing users to add keywords and see performance insights on them. Users also highly value the ability of the product to clear branded search engine result pages SERPs from aggregators and competitors using trademarks or variations of trademarks. In today's internet landscape, where online businesses rely heavily on paid search results, the hourly crawling feature offered by the Search Monitor has proven invaluable. It helps improve paid search results by staying up-to-date with real-time data and monitoring changes in the competitive landscape.
Ad Blocking and Scam Protection: Many users have expressed their appreciation for the product's ability to effectively remove unwanted ads and protect against scams, providing a valuable service that enhances their online experience.
Real-time Competitive Intelligence: Reviewers consistently highlight the product's real-time competitive intelligence feature, which allows them to monitor and track brand and trademark usage across multiple platforms. This functionality enables businesses to stay informed about their competitors' activities and make strategic decisions based on the latest market trends.
Easy-to-use Reports: Customers have praised the product for its user-friendly interface and easily understandable reports. The intuitive design of the reporting feature ensures that users can quickly access important insights without any hassle or confusion.
Expensive Pricing: Some users have mentioned that the product is expensive and not affordable for everyone. They feel that the price could be a barrier to entry for potential customers. Lack of Reporting Granularity: Reviewers have expressed a desire for more granularity in the reporting provided by the product. They believe that the insights from the data are not sufficient and would like to have more detailed information. No Yearly Payment Option: Several users have wished that the product offered a yearly payment option instead of only monthly fees. They feel that having this option would provide them with more flexibility in managing their budget. Missing Automatic Search and Report Emails: A common complaint among reviewers is that the product lacks the feature of setting up automatic search and report emails to the engines. Users would appreciate being able to automate these processes, saving them time and effort. Restrictive Payment Plan: Some users found the payment plan for a number of keywords to be restrictive. They feel limited by the restrictions placed on how many keywords they can track or analyze with their subscription. Limited Integration with iPad: A suggestion made by some reviewers is for better integration between the product and iPads. They believe that improved compatibility with iPads would enhance their experience using the product on mobile devices.
Reviews
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May 17, 2022
Great for the price
This really essentially keeps a business ahead of its competitors and detects up and coming competition. You can submit ad violations with ease if you were just doing it yourself. It also features hourly crawling which is invaluable in today's internet landscape for online businesses. This really helps a company get better paid search results.
- Crawling
- Cross-devices
- alerts
- Great user interface
- Different types of alerts
- iPad better integration
- Crawling
- keyphrase/data on competition
- violations submission
90%
9.0
87.5%
8.8
90%
9.0
- Easier to target locally
- Violations have been easy to submit taking less time away from the team
- Was able to increase SEO
February 05, 2018
The Search Monitor Review
It's been used as part of the strategy building activities for different clients at the marketing agency. We were using it to see competitors performance on the keywords we were bidding on. It was giving quite a good overview of any specific period we chose. The information gave us insights on how we should improve our bidding strategies in order to get a bigger market share. Also, the dashboard of the Search Monitor as a whole was very helpful. Our company was paying for a specific amount of keywords, which we could add to our profile and see some insights on them. We were doing this for our biggest clients back then.
- Competitors bidding against our keywords
- Threat analysis
- Automatially sending alerts if specific metrics change
- The payment plan for a number of keywords is a bit restricting.
80%
8.0
N/A
N/A
N/A
N/A
- Positive on the side of getting information for our clients
- Restricted by the number of keywords. We ran out of the allowed volumes and couldn't use it for all clients we had.