TrustRadius Insights
The Trade Desk has become a preferred choice for managing programmatic advertising campaigns, allowing users to develop data-driven media …
Overview
What is The Trade Desk?
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).
Recent Reviews
Product Demos
Demo Day 14:The Trade Desk
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The Trade Desk Showing A Lot Of Reasons To Buy
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How To Use and Find RainBarrel Audiences within The Trade Desk
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is The Trade Desk?
The Trade Desk offers a self-service, cloud-based platform that enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of leading global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.
The Trade Desk's technology offers advertisers audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a data marketplace to inform and measure their ad campaigns against actual online and offline business results.
The Trade Desk states they excel in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses.
Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 1,800 employees in 26 offices across 12 countries in North America, Europe, and Asia Pacific. The vendor states their clients include many of the biggest brands and largest advertising agencies in the world, and they boast client retention above 95% for the past seven years, due too their client service and technology.
The Trade Desk Video
We work closely with advertisers to understand what reach really means for them. Because reaching the right people matters.
Learn more: https://bit.ly/3oNEPm6
The Trade Desk Competitors
- Amobee Marketing Platform
- Google DV360
- Amazon DSP
- Yahoo
The Trade Desk Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).
Amobee Marketing Platform are common alternatives for The Trade Desk.
The most common users of The Trade Desk are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(19)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
The Trade Desk has become a preferred choice for managing programmatic advertising campaigns, allowing users to develop data-driven media plans and analyze target audiences. With its DMP capabilities, users have found it useful in developing customer audiences and efficiently managing campaigns on behalf of their clients. Its integration with third-party reporting dashboards also enables users to import performance data and provide comprehensive programmatic performance reports. Digital marketing agencies, especially those serving automotive dealerships, have relied on The Trade Desk to manage display advertising campaigns, leveraging its wide reach and exclusive inventory to run user acquisition and retargeting campaigns worldwide. Additionally, the platform's adaptability to various metrics and excellent performance across different GEOs make it an ideal choice for extending the reach of branding and performance campaigns. As a result, users have praised The Trade Desk for its technology and vast reach, which have led to good CPAs and ROI.
Advanced and Comprehensive Programmatic Media Tools: Many users have found The Trade Desk to offer a full suite of advanced and comprehensive programmatic media tools. This has allowed them to effectively optimize bidding across various factors, resulting in increased win rates and successful campaign performance.
Data Management Technology: Several reviewers have praised the data management technology provided by The Trade Desk. They appreciate its continuous improvement and evolution in the industry, which enables better targeting and more effective ad campaigns.
Wide Reach and Global Coverage: A common positive sentiment expressed by users is the wide reach and global coverage offered by The Trade Desk. This allows for reaching a wide audience through cookie matching, expanding campaign reach, improving user engagement, and achieving successful campaigns in various regions.
Lack of Pricing Transparency: Some users have expressed dissatisfaction with the pricing structure of The Trade Desk, stating that it is not very transparent in terms of margins and fees.
Limited Reporting Features: Several reviewers have mentioned that the reporting provided by The Trade Desk is somewhat limited and could be improved in terms of clarity and granularity. They feel that more detailed and customizable reporting options would greatly enhance their experience with the software.
Usability Issues: A number of users have found The Trade Desk to be less user-friendly compared to other platforms. They have expressed a need for faster support via email and have suggested that the platform could benefit from additional data providers.
Users commonly recommend the following about The Trade Desk:
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Reach out to The Trade Desk's support staff for any doubts or questions about the service. Users appreciate the great support provided by the team.
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Be cautious of inconsistencies when attributing DMA to conversion or activity through 3PAS on The Trade Desk platform. Addressing this issue would lead to better accuracy and reliability.
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Consider that The Trade Desk is an expensive but premium and powerful tool for programmatic advertising. It is recommended for those who require an advanced tool with strong integrations, reporting, analytics, and data capabilities.
Attribute Ratings
Reviews
(1-7 of 7)Companies can't remove reviews or game the system. Here's why
July 12, 2022
Great DSP
The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
July 12, 2021
The best DSP on the marketing for ad agencies
We compared The Trade Desk against a number of competing programmatic media buying platforms including Google's DV360, Centro's Basis platform, Adobe Advertising Cloud, and the Simpli.fi platform. In the end, we felt that The Trade Desk provides the most tools, options, advanced technology, and access to third-party solutions than anything other DSP/DMP on the market. TTD has leaned into forming a long-term relationship with our agency, and they continue to provide great strategic service.
September 18, 2020
Programmatic Juggernaut
The Trade Desk is not as focused on connected TV as AppNexus. Also, they are more open as AppNexus is mostly focused on building a walled garden, while The Trade Desk is focusing on making the internet more open. However, they lack the exclusive publishers that AppNexus have. Still, they are easier to use, cheaper and have better service.
September 17, 2020
Great value
The Trade Desk provides the best overall value of all features in one. We didn't evaluate other competitors because The Trade Desk came highly recommended to us by our Board of Directors. Perhaps for other companies' evaluations, we would recommend having example campaigns and initiatives ready, so the demo can address any specific needs or challenges. Overall, we believe we made the right choice.
February 28, 2020
A lot of muscle for the price
- Google Ads (formerly AdWords)
The Trade Desk allows you to manage multiple display platforms from one interface. Google Ads only allows you to advertise on their platform and their network. This limits your ability to find new niche opportunities with Display Advertising. Although Google Ads claims to be on 90% of the internet, The Trade Desk can get you to sites that Google can't.
August 23, 2019
Your programmatic partner
The Trade Desk is more universal and widely known than their competition. They will be able to provide you with a lot of inventory, but the competition is more oriented towards specific objectives. Vungle specializes in video, MoPub on in app traffic and AppLovin on high impact formats. For general uses, The Trade Desk is a safe choice.
February 22, 2018
Industry Leading Product - Great Supporting Cast
- DoubleClick and TouchPoint
TradeDesk is more extensive like DBM compared to DX. Offers an easier building process with templates and being able to duplicate and share libraries at the partner level.
I find TradeDesk clears at higher CPMs than the other platforms. Also tends to perform well for in-view like DBM, DataXu is the worst of the three for in-view performance.
TradeDesk has quickly become the #1-#2 partner for us when we extend our reach in a campaign. Knowing we can deliver and perform at scale is something we value highly.
I find TradeDesk clears at higher CPMs than the other platforms. Also tends to perform well for in-view like DBM, DataXu is the worst of the three for in-view performance.
TradeDesk has quickly become the #1-#2 partner for us when we extend our reach in a campaign. Knowing we can deliver and perform at scale is something we value highly.