The Trade Desk Reviews

10 Ratings
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Score 8.2 out of 100

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Reviews (1-4 of 4)

John Kobel | TrustRadius Reviewer
February 28, 2020

A lot of muscle for the price

Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Manage multiple client accounts for Display Advertising
  • Manage multiple clients' Display Advertising across an array of Display Platforms
  • We were also able to manage clients' Video and Native Advertising Campaigns
  • I honestly can say that The Trade Desk hit all the marks on their offerings.
  • There is not really anything negative about The Trade Desk.
  • The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.
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Gabriela Band | TrustRadius Reviewer
August 23, 2019

Your programmatic partner

Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Their technology is very good. We have gotten great results working with them.
  • They have vast coverage across the globe.
  • They are able to do cookie matching, vastly increasing the reach of the campaigns.
  • They are not very transparent in terms of margins and fees.
  • They need to get more video inventory, there is not enough.
  • The reporting they provide is a bit limited.
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Anonymous | TrustRadius Reviewer
August 17, 2019

Programmatic Juggernaut

Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • They provide a unified ID that allows you to identify users across the web.
  • Their performance algorithms work really well, meaning campaigns usually hit their desired CPA.
  • Plenty of reach across the globe in all GEOs.
  • More data providers.
  • I would love to get faster support via email.
  • The platform is not very easy to use.
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Anonymous | TrustRadius Reviewer
February 22, 2018

Industry Leading Product - Great Supporting Cast

Score 9 out of 10
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Verified User
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Pros and Cons

  • Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
  • Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
  • Auto-optimization and pacing tools allow for less manual campaign management.
  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
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The Trade Desk Scorecard Summary

Feature Scorecard Summary

Collection of first-party data (3)
7.4
Collection of third-party data (3)
7.4
Access to Third-party Data Providers (4)
7.4
Audience taxonomy (4)
7.3
Tag Management (4)
7.4
Data Analysis Dashboard (4)
7.0
Data Transfer (4)
6.4
DSP integration (4)
7.0
Campaign Analytics (4)
6.4
Audience Analytics (3)
6.4

About The Trade Desk

The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).

The Trade Desk Integrations

Oracle DMP (Bluekai)

The Trade Desk Technical Details

Operating Systems: Unspecified
Mobile Application:No