perfect for customer journey mapping
- Customer journey mapping
- Create a list of pain points
- Define a strategy and prioritizing what's important
Cons
- Maps are difficult to navigate when they reach more than 10 steps - but I think it is normal. Maybe suggesting to break down maps when they are too big is good advice that the app might give at a certain point.
- When choosing the images for the actors, sometimes the app freezes.
- Customer journey mapping
- List of pain points
- How to prioritize pain points
- An integrated an holistic view of maps and the UX strategy
- Improved the overall knowledge of our product to the whole employees and customer service.
- Gained more speed in making strategic decisions (e.g. what to improve next).