Name: Small Wins: Embracing TikTok
Uploaded: 2021-09-24T13:39:38.000Z
Duration: 1 min 1 s
Description: Embracing TikTok

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TikTok for Business is a platform offered by TikTok that aims to assist businesses and marketers in effectively advertising and promoting their products and services on the popular social media platform. According to the vendor, TikTok for Business provides a range of tools and features to create engaging ads, reach a wide audience, and measure campaign performance. It is designed for businesses of various sizes, from small startups to large enterprises. Industries such as e-commerce, entertainment, fashion and beauty, gaming, and food and beverage are among those that can benefit from TikTok for Business.

**In-Feed Ads**: According to the vendor, TikTok for Business allows businesses to tell their brand story through sound-on, vertical video ads that can be enhanced with interactive add-ons.

**Spark Ads**: The vendor claims that TikTok for Business enables businesses to boost their own or creators' videos to maximize the impact for their brand.

**Video Shopping Ads**: TikTok for Business provides the functionality to showcase products directly within TikTok videos, creating a seamless shopping experience, as stated by the vendor.

**Creative Exchange**: The vendor offers a suite of creative tools and resources within TikTok for Business to assist businesses in creating engaging TikTok ads.

**Creator Marketplace**: According to the vendor, TikTok for Business provides a platform for businesses to connect with TikTok creators and collaborate on branded content and influencer marketing campaigns.

**TikTok Ads Manager**: TikTok for Business offers a comprehensive platform for creating, managing, and monitoring TikTok ad campaigns, as stated by the vendor.

**TikTok Business Account**: The vendor claims that businesses can access performance metrics, audience insights, and creative tools through TikTok for Business to grow their brand on TikTok.

**Ads Manager Account Dashboard**: According to the vendor, TikTok for Business provides a centralized view of campaigns, metrics, and budgeting tools to facilitate efficient campaign management.

**Creative Ad Formats and Tools**: TikTok for Business offers a variety of creative ad formats and tools to bring brand stories to life, as stated by the vendor.

**Advanced Targeting**: According to the vendor, TikTok for Business allows businesses to target ads based on various variables such as gender, location, age, and interests.

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. They offer solutions that can deliver across every marketing touchpoint, TikTok for Business offers brands an opportunity for storytelling through a portfolio of full-screen video formats that appear natively within the user experience.

Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

Starter

Growth

Advanced

Agency

Later Social

Standard

Solo

Professional

Business

PromoRepublic

TikTok for Business

Social Commerce

Characteristics and Development of Self Media Era - TikTok Mastery for Business Demo

Viper Review, Demo + Bonuses| World’s First Robotic TikTok App Gets You UNLIMITED Free BUYER Traffic

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TikTok Business Tutorial (Create Ads, Grow Organically, & Utilize Trends)

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Information Technology  Services

Likelihood to Recommend

Usability

TikTok (ByteDance)

How Small Businesses can find Success on TikTok

How Small Businesses are Finding Success on TikTok

See what REFY Beauty, Partymachines, and BeeJoyful did to find success, gain more followers and generate revenue for their small businesses by advertising on TikTok.

Optimizing Paid and Organic Strategy on TikTok

Small Wins: Optimize Your Paid + Organic Strategy on TikTok

Did you know TikTok For Business can help you create amazing content that drives sales for your small business? Well, now you do. Learn more: https://bit.ly/smallwinsYT

Small Wins: TikTok's Creative Tools

Embrace your creativity and watch your ads stand out. TikTokForBusiness provides you with the tools and tips to help your videos drive real results. Learn more: https://bit.ly/smallwinsontiktok

Small Wins: Business Resource Center

Our Business Resource Center gives you the tips and tricks to grow your business, while having fun. Learn more: https://bit.ly/smallwinsontiktok

Small Wins: Embracing TikTok

Jump in on the conversations and drives sales. TikTok allows you to tell your story and connect directly with customers. Learn more: https://bit.ly/smallwinsontiktok

Social commerce software aims to provide features and tools to drive traffic and increase sales in e-commerce.

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TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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We use TikTok for Business to target a younger demographic for our product to drive traffic to our website and get conversions which ultimately end in closed won sales deals. We integrate it with a whole suite of other software's for tracking and for insights. Overall its a simple and easy to use platform that gets the required job done for us.

Cost caps - budget controls and management
Analytics and audience insights
Bidding strategies - designed to fit to strategies
Easy to integrate with other softwares
Easy to use and set up

Fixed bids would be a great was to control budgets
Budget management - sometimes you can easily go over budget
UX is great but could use some fine tuning

ROI - has delivered sales leads to us
Sales - has provided us with close won sales
Easy tool to set up and get more traffic immediately.

Meta Business Manager and Instagram for Business

We’re buying traffic on the TikTok for Business ad platform.

Better CPA based bidding, needs more guard rails
Accounting issues where payment fails

Taboola, Outbrain and Facebook Business Manager

Facebook Business Manager, Taboola, Outbrain

Media Specialist

TikTok for Business

Overview

What is TikTok for Business?