Torabit

Torabit is a digital monitoring and analytics platform offered by Torabit Tecnologia e Gestão de Monitoramento Digital S.A. According to the vendor, the platform is designed to help businesses track and analyze their online presence across various platforms, including social media, news websites, blogs, and forums. Torabit caters to professionals and industries such as marketing professionals, social media managers, public relations specialists, brand managers, and digital agencies.

Key Features

Real-time Monitoring: According to the vendor, Torabit provides real-time monitoring of online platforms such as social media, news websites, blogs, and forums. Users can track mentions, hashtags, keywords, and specific topics related to their brand or industry. The platform continuously collects and analyzes data, allowing users to stay up-to-date with online conversations.

Sentiment Analysis: Torabit offers sentiment analysis to determine the tone and sentiment behind online mentions. According to the vendor, users can identify positive, negative, or neutral sentiment towards their brand or specific topics. Sentiment analysis helps businesses gauge public opinion and sentiment towards their products or services.

Competitor Analysis: Torabit allows users to monitor and analyze the online presence of their competitors. Users can track their competitors' social media activities, mentions, and engagement. The platform provides insights into competitor strategies, strengths, and weaknesses, according to the vendor.

Influencer Identification: Torabit helps users identify key influencers in their industry or target audience. Users can analyze the reach, engagement, and influence of social media users. According to the vendor, this feature helps businesses identify potential collaboration opportunities and reach their target audience effectively.

Data Visualization and Reporting: Torabit provides data visualization tools to present insights and analytics in a visually appealing manner. Users can create customizable reports and dashboards to track key metrics and performance indicators. According to the vendor, this feature enables users to share reports with stakeholders and make data-driven decisions.

Keyword and Topic Tracking: Torabit allows users to track specific keywords and topics relevant to their brand or industry. Users can monitor conversations, trends, and emerging topics in real-time. According to the vendor, this feature helps businesses stay informed about industry trends and adapt their strategies accordingly.

Social Media Listening: Torabit offers social media listening capabilities, allowing users to monitor and analyze conversations happening on social media platforms. Users can track mentions, comments, and discussions related to their brand or specific topics. According to the vendor, social media listening helps businesses understand customer sentiment, identify opportunities, and manage their online reputation.

Competitor Benchmarking: Torabit enables users to benchmark their brand's performance against their competitors. Users can compare key metrics such as engagement, reach, and sentiment with their competitors. According to the vendor, this feature helps businesses identify areas for improvement and develop competitive strategies.

Customized Alerts and Notifications: Torabit provides customized alerts and notifications to keep users informed about important events and mentions. Users can set up alerts for specific keywords, sentiment changes, or competitor activities. According to the vendor, this feature ensures that users stay updated and can respond promptly to relevant online conversations.

Data Export and Integration: Torabit allows users to export data and integrate it with other tools and platforms. Users can export data in various formats for further analysis or integration with their existing systems. According to the vendor, this feature enables seamless data integration and enhances the usability of the collected insights.