TorchLite

TorchLite is a Partner Relationship Management (PRM) platform designed to enhance collaboration and drive growth for businesses with partnership programs. It caters to channel and partnership programs of all sizes, from startups to enterprise-level organizations. TorchLite is utilized by professionals across various industries, including Channel Managers, Partnership Managers, Sales and Business Development Professionals, Marketing Professionals, Technology Companies, and Software-as-a-Service (SaaS) Companies.

Key Features

Affiliate Program - Link Tracking: TorchLite offers an affiliate program with advanced link tracking capabilities. This feature enables businesses to launch affiliate and advocacy campaigns, engage partners beyond referrals, and gain real-time insights into click and deal flow.

Deal Registration: TorchLite simplifies the process of registering deals for partners. It provides a streamlined interface for partners to register deals quickly and efficiently. This feature offers enhanced visibility into deal data and resources, reducing the sales cycle and facilitating effective collaboration between partners and the business.

Partner Portal and Directory: TorchLite provides a dedicated partner portal that serves as the central hub for the partner program. Partners can easily create and manage their own partner listings within the directory. The portal offers customizable filters and search criteria, ensuring customers can easily find suitable partners. Additionally, it simplifies the approval process and keeps partners well-informed throughout their journey.

Partner Resources: TorchLite empowers marketing teams to develop tailored content for different partner types and tiers. This feature allows the creation of personalized marketing materials, technical documentation, and training programs. Access to resources can be customized based on partner attributes such as type, tier, or company level. Recognition badges can also be awarded to acknowledge partner achievements.

Account Mapping with Intent Data and Followup: TorchLite seamlessly integrates with Crossbeam, enabling partner teams to connect with companies in their partner ecosystem. This feature provides robust account mapping tools, real-time updates on shared customers and pipeline, and empowers sales teams to take proactive steps by recommending playbooks and next actions.

Channel Marketing and Journey Building: TorchLite empowers marketing teams to create highly targeted channel marketing campaigns. Partners can leverage customizable templates and personalized link tracking to build, launch, and track their own campaigns. This feature allows campaigns to be strategically triggered throughout the partner journey, facilitating partner onboarding, accelerating pipeline performance, and effectively tracking campaign outcomes.

Channel Management / Reporting: TorchLite offers comprehensive channel management and reporting capabilities. It provides in-depth visibility into partner performance, allowing partners to be viewed and filtered based on tier, quota, and performance to quota. Real-time tracking of metrics such as total referrals, sourced revenue, and engagement levels is available. The platform also facilitates the generation of standard and customized reports, empowering data-driven decision-making.

Partner Co-Selling: TorchLite facilitates partner co-selling by integrating actionable playbooks directly into the platform. Partners can effectively represent products and articulate unique selling propositions. This feature enables partners to create their own playbooks, while also receiving recommendations based on industry, company size, or sales stage.

Playbooks: TorchLite boasts a comprehensive library of playbooks developed in collaboration with industry-leading channel experts. These playbooks equip partners with the resources needed to accurately represent products and effectively communicate unique selling propositions. Partners can leverage pre-built playbooks or create their own, ensuring they have the necessary tools to succeed based on industry, company size, or sales stage.