Name: TouchBase Mail
Author: TouchBase

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TouchBase Mail is an email marketing platform designed to simplify and streamline the process of creating and managing email campaigns. According to the vendor, it caters to small to medium-sized businesses and is utilized by marketing professionals, small business owners, non-profit organizations, e-commerce companies, and event organizers. With its user-friendly features and comprehensive reporting, TouchBase Mail aims to empower businesses across various industries to effectively engage with their subscribers and optimize their email marketing strategies.

## Key Features

**Simplified email creation**: According to the vendor, users can create email blasts quickly by entering a subject line and a link to the HTML version of their mailer. TouchBase Mail focuses on simplicity to potentially make email marketing more effective by removing unnecessary steps and features.

**Drag and Drop Email Creation**: The vendor claims that users can easily create and edit mailer templates using the Drag & Drop tool. This user-friendly interface allows for the design of email campaigns by dragging mailer pieces into an overall template, enabling quick and easy customization.

**Preview and Testing**: Users can reportedly send test versions of their mailers to themselves or their management team before sending them to subscribers. Additionally, the vendor states that users can test different subject lines by sending mailers to a segment of their subscribers to determine the most effective one, potentially optimizing email campaigns.

**Reliable Reporting**: TouchBase Mail offers comprehensive reporting on opens, webviews, clickthroughs, bounces, unsubscribes, shares, and more, according to the vendor. This data can potentially help users measure the success of their email marketing campaigns and gain insights into subscriber engagement.

**Easy Contact Management**: The vendor claims that users can manage and organize their contacts with ease using TouchBase Mail. Users can keep track of subscriber information and preferences, as well as segment their contacts to send targeted and personalized email campaigns.

**Integration with GuestServe**: TouchBase Mail can be seamlessly integrated with GuestServe, a simplified online reservation system for accommodations, tours, and events, according to the vendor. This integration aims to enhance marketing efforts and provide a cohesive system that supports both email marketing and reservation management.

**User-Friendly Interface**: According to the vendor, TouchBase Mail is designed to be easy to work with and navigate. The platform eliminates unnecessary steps and features to provide a streamlined user experience, potentially minimizing the learning curve for new users.

**Friendly Support**: Users have access to support from the TouchBase team whenever they need assistance, according to the vendor. The vendor claims that users can expect prompt and helpful responses to their queries, ensuring a smooth experience with the platform through reliable customer support.

**Authentic and Relevant Messaging**: TouchBase Mail focuses on sending relevant messages to subscribers who look forward to receiving them, according to the vendor. The vendor emphasizes the importance of integrity in email marketing and promotes trust between senders and recipients.

**Transparent Pricing**: TouchBase Mail follows a pricing model that aims to eliminate surprises, according to the vendor. Clear and transparent communication about the cost of using the platform ensures transparency in all aspects of the email marketing service.

Users have found great success using TouchBase Mail for their email marketing needs. With the ability to send 1 million emails daily, it has become an invaluable tool for supporting their entire business of delivering emails. The software's user-friendly interface and sleek design have been highly praised, as it allows users to navigate through the platform effortlessly. The team behind TouchBase Mail is always available and responsive, with users being amazed at the quality of customer service and the speed at which their inquiries are addressed. This level of support has provided users with peace of mind and assurance that they are in good hands.

TouchBase Mail has gained a significant reputation in the Daily Deal industry, as it is trusted by businesses to send their daily newsletters. Users appreciate the attention to detail that TouchBase Mail offers, ensuring that their newsletters are delivered promptly and accurately. The high recommendations received by TouchBase Mail highlight its efficiency and reliability. Customers have also expressed their satisfaction with the level of service provided by TouchBase Mail, describing it as a great partnership and overall positive experience. With such positive feedback from users, many have recommended TouchBase Mail to others, assuring them that they will not be disappointed with its features, service quality, and professionalism.

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Free

Basic

Advanced

Twilio SendGrid

TouchBase Mail

Software for bulk creation, sending and tracking of Emails for marketing purposes.

TouchBase

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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TouchBase Mail

Overview

What is TouchBase Mail?