Name: Traackr
Rating: 7.7 (3 reviews)
Author: Traackr

Help Desk

Web and Video Conferencing

Customer Support

Agile Development

Image Recognition

Interactive Application Security Testing (IAST)

Service Mesh

Development

Alumni Management

Education

Business Intelligence (BI)

Collaboration

Contract Management

Streaming Analytics

Supply Chain Management

Enterprise

Accounting

Cash Flow Management

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Cloud Storage

Data Integration

Data Lakehouse

Data Mapping

Database Load Balancing

Database Performance Monitoring

Debugging

Edge Computing

Ethernet Switches

Event Monitoring

Fraud Detection

Governance, Risk & Compliance

Integration Platform as a Service (iPaaS)

Internet Security

Managed Detection and Response (MDR)

Managed Hosting

Master Data Management (MDM)

Network Diagnostics

Network Performance Monitoring

Packet Analyzer

SQL Server Performance Monitoring

Storage Management

Tape Storage

Threat Intelligence

Virtual Private Cloud (VPC)

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Digital Rewards

Email Marketing

Marketing Analytics

Marketing Automation

Predictive Analytics

Social Media Management

Survey & Forms Building

Video

Video Collaboration

Web Analytics

Marketing

Interactive Whiteboard

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Application Security

Microsegmentation

Security

3D Modeling

Animation

Computer-Aided Design (CAD)

Municipal

Vertical-Specific

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### Campaign Management
User sentiment regarding Traackr's campaign management capabilities is predominantly positive, with many reviewers highlighting the platform's effectiveness in organizing contact lists, creating and tracking campaigns, and measuring brand growth on social platforms. Users appreciate the ability to categorize and accurately track results from each campaign separately, as well as the practicality of the campaign management system. Additionally, Traackr's Discovery feature and campaign management interface are praised for rationalizing influence investments and providing valuable insights into influencer audiences. Despite some minor drawbacks mentioned, such as clunky campaign workflows for niche purposes, Traackr's campaign management functionality is generally well-received by users.

### Content Strategy
Users generally appreciate Traackr's content strategy features for their ability to analyze post-level data, track influencer content, and provide insights into audience demographics. While some users find the platform's content search tool to be occasionally inaccurate or slow, overall, Traackr's content strategy functionality is seen as a valuable asset in influencer marketing campaigns. Additionally, users highlight the platform's capability to vet influencers based on audience demographics and content relevance, showcasing Traackr's effectiveness in optimizing content strategies for brand campaigns.

### Marketing Strategy Development
Users consistently praise Traackr's influencer marketing capabilities. When it comes to marketing strategy development, Traackr is lauded for its ability to provide a comprehensive view of influencer programs, aiding in the enhancement and evaluation of strategies over time. Users appreciate the platform's features that assist in building and optimizing influencer marketing programs, offering valuable insights into influencer viability and impact. While some users note areas for improvement, such as the need for more guidance in certain sections, overall, Traackr is commended for its role in transforming the way influencer marketing programs are managed and executed.

### Audience Analytics
User feedback on Traackr's audience analytics is predominantly positive, with many highlighting the platform's robust capabilities in providing valuable insights into audience demographics, engagement rates, and audience quality. The tool's ability to offer in-depth audience data, including location, age, interests, and brand affinity, has been commended for aiding in the identification of influencers aligned with specific campaign goals. While some users have noted minor issues with audience analysis in smaller markets, overall, Traackr's audience analytics feature appears to be a key strength for users seeking to make informed decisions in influencer partnerships.

### Engagement Analysis
Opinions on Traackr's reporting analytics and insights capabilities vary among users. When it comes to engagement analysis specifically, users have expressed mixed feelings. Some users appreciate the depth of analytics provided, allowing for detailed tracking of engagement metrics. However, others have raised concerns about the platform's speed in processing and displaying engagement insights, noting delays in accessing real-time data. Despite these differing views, Traackr's engagement analysis functionality remains a key aspect of user discussions, with some highlighting its value in evaluating social media partners and tracking campaign success.

### Reporting and Insights
The reviews suggest that users find Traackr's reporting and insights capabilities to be a valuable asset. Users appreciate the ability to generate detailed reports on influencer activities and campaign performance. While some users encounter minor issues with data accuracy and report inconsistencies, the overall consensus is positive regarding Traackr's reporting and insights functionalities. The platform's analytics and reporting tools are commended for their ease of use and the depth of insights they provide, allowing users to track influencer posts, analyze performance metrics, and compare their brand's performance against competitors. Additionally, users highlight the platform's user-friendly interface and the support provided by the Traackr team in addressing any issues that may arise during the reporting process.

### Influencer Discovery
Users unanimously praise Traackr's influencer discovery tool for its efficiency and effectiveness in finding, vetting, and connecting with new influencers. The platform's robust search functionality, comprehensive filters, and ability to identify the right influencers for specific campaigns have garnered high acclaim from users. Additionally, the ease of use and the level of detail provided in influencer profiles have been highlighted as key strengths of Traackr's influencer discovery capabilities. Despite some minor drawbacks such as limitations in profile coverage on certain platforms, users overall find Traackr's influencer discovery tool to be a valuable asset in their influencer marketing strategies.

### Influencer Vetting
Users consistently highlight Traackr's influencer vetting as a standout feature, emphasizing its effectiveness in identifying the right influencers for campaigns. The platform's ability to simplify the process of grouping influencers based on reach, demographics, and interests has been particularly well-received. Additionally, users appreciate Traackr's support in tracking influencer postings and providing valuable insights for informed decision-making.

### Partnerships and Collaborations
Users consistently highlight Traackr's exceptional ability to facilitate the identification and evaluation of ideal partners for collaborations. The platform's robust analytics and data-driven approach are commended for streamlining the process of selecting influencers that align with specific campaign objectives. While some users note a learning curve in fully leveraging Traackr's partnership features, the overall sentiment leans towards the platform being a valuable asset in establishing successful partnerships within the influencer marketing landscape.

### Social Media Integration
User feedback on Traackr's social media integration capabilities is a mixed bag. While some users appreciate the platform's ability to track social media insights across various channels and provide accurate data, others express concerns about limitations in capturing content from emerging platforms like Twitch and Instagram Stories. The platform's efficiency in influencer discovery and organization of contact lists is praised, but there are occasional issues with incomplete or unsuitable social media channel listings for influencers. Despite these drawbacks, Traackr's social media integration features seem to offer valuable insights and time-saving benefits for users navigating the ever-changing landscape of social platforms.

### Data Management and Export
User feedback on Traackr's data management and export features is quite diverse. While some users appreciate the platform's robust analytics and the ease of exporting data for sharing and editing, others express concerns about the completeness and timeliness of the data, especially when it comes to influencer profiles. There are also mentions of challenges in exporting comprehensive reports and the need for improvements in user-friendliness. Additionally, limitations on the number of profiles and the focus on Instagram data are highlighted as areas for enhancement. Despite some positive remarks on the platform's extensive influencer database and the ability to access country-specific data, there are clear suggestions for refining the data management and export functionalities to better meet user needs.

### Customer Service and Support
Users consistently highlight Traackr's outstanding customer service and support as a standout feature of the platform. They appreciate the prompt and helpful responses from the support team, emphasizing the ease of communication and the willingness of the team to assist with any queries or issues that arise. The positive feedback regarding customer service and support indicates that users find great value in the assistance provided by Traackr's team, enhancing their overall experience with the platform.

### Performance Metrics
Users consistently praise Traackr's robust performance metrics and analytics capabilities. They appreciate the platform's ability to provide in-depth insights into campaign performance, allowing for easy tracking and comparison of key performance indicators. While some users have noted areas for improvement, such as the need for more advanced analytics features, overall, Traackr's performance metrics functionality is seen as a valuable asset in optimizing influencer marketing strategies.

### Platform and Tools Efficiency
Users consistently praise Traackr's platform and tools efficiency features for their ability to streamline processes and enhance performance measurably. The platform's cost efficiency tools, coupled with its user-friendly interface, have garnered positive feedback for facilitating efficient influencer identification, management, and collaboration. While some users note areas for improvement in analytics and data extraction, overall sentiment remains positive towards Traackr's platform and tools efficiency capabilities.

### Industry Trends and Competitor Analysis
Users consistently praise Traackr's industry insights and competitor analysis features for providing valuable insights into competitive activities and helping them identify new influencers. While some users express a desire for more industry benchmarks, the majority appreciate Traackr's ability to track against competitors and analyze trends over time. The platform's deep analytics and reporting capabilities, coupled with its exceptional customer service, make it a preferred choice for those seeking comprehensive industry and competitor insights. Additionally, users highlight Traackr's adaptability to evolving industry demands and its competitive pricing as key strengths.

Users commonly recommend Traackr for several purposes based on their positive experiences. The three most common recommendations are as follows:

1. Traackr is highly recommended for influencer relationship management, offering a strong solution that is easy to implement. Users appreciate the platform's ability to identify and manage influencers effectively, as well as its willingness to implement changes based on user feedback.

2. Another frequent recommendation is Traackr's in-depth analytics and reporting capabilities. Users believe that Traackr provides the most comprehensive data insights and statistics compared to other platforms, making it valuable for brand marketing, social media management, and any industry where accurate data is essential.

3. Users also highlight Traackr as an excellent tool for researching online thought leaders and understanding their influence across various markets. They find Traackr to be a reliable source of information that adds structure and science to influencer efforts.

Although some users mention the importance of exploring alternative options or finding alternatives for specific tasks such as social listening or tracking, the majority express their satisfaction with Traackr's capabilities and value the platform's excellent customer service.

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

Audiense

Insightpool Ads Optimization

Traackr

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Likelihood to Recommend

Traackr provides a&nbsp;leading solution for influencer management. The company says it has&nbsp;over 5,000 users worldwide and&nbsp;150 enterprise customers. Additionally, the vendor&nbsp;says it's&nbsp;platform is an all-in-one solution leveraged by social, communication, content and product marketing teams, to scale company-wide influencer programs.<br>

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

Traackr 2018-05-15 11:42:26

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Advanced capabilities

Technical skills

Team members

Social media

Search filters

Capturing data

Bit tedious

User friendly

Large database

Client service

Platform provides

Able to perform

Contact information

Search function

Information collected

Ability to reach

Tools are easy

Home

Influencer Marketing Software

Traackr is being used across the whole organization, specifically with teams who specialize in social media publishing.

The influencer search function is very robust and the database extends to many different areas.
The framework and Traackr tools are easy-to-use and help efficiently and effectively guide our and our clients' strategies.
Platform is very user-friendly. You don't need to be a technical expert to use it.

Some advanced capabilities may require additional technical skills from the user (e.g., analytics, insights development).
Filters could be more granular or more importantly, customizable.

Easy and ideal for any influencer strategy

Traackr

Overview

What is Traackr?