TrustRadius: an HG Insights company

Trackier

Score8 out of 10

2 Reviews and Ratings

What is Trackier?

Trackier is a partner relationship management system. A performance marketing software, Trackier can be used by agencies, ad networks and advertisers, and provides them with a customizable platform from which to handle their publisher relations processes. The app allows users to create, measure, automate and optimize marketing campaigns, creatives, advertisers, publishers and conversions all from a single platform. It is designed to boost returns-on-investment by automating the user's whole affiliate network operations.

The vendor says the system is feature-laden, bringing to the table functionalities that aim to boost the user's communication and relationships with their publishers. Users can likewise customize the tool to their preference, allowing it to cater to their unique requirements. Its features include real-time KPIs, fraud detection and smart link monetization. It also has over 100 Adnetwork integrations. With Trackier, users get to manage advertiser relations, publishers, conversions and creatives.

Categories & Use Cases

Best cost-effective affiliate and tracking platform

Pros

  • Tracking conversions
  • Manage revenues and payouts
  • Control access in campaigns
  • Manage Publishers and Advertisers

Cons

  • Custom charts and reports
  • Dashboards
  • Schedule data export files

Return on Investment

  • Best cost-benefit beside competitors
  • Less changes on final numbers (finance)
  • Audit on each conversion

Alternatives Considered

TUNE (formerly HasOffers), CAKE Affiliate Marketing Software and Offerslook

Other Software Used

Postman, Zoho Analytics (formerly Zoho Reports), Zoho CRM, Zoho Creator, Pentaho, Google Analytics, Google Data Studio