TrustRadius Insights
Well-designed onboarding: Users have praised TrackingDesk for its well-designed and thoughtful onboarding process, which has made it easy …
Overview
What is TrackingDesk?
TrackingDesk is a tool for measuring ad media across channels. It is a SaaS cloud-based platform, hosted on Amazon Web Service. TrackingDesk is built specifically for the performance marketer. It is easy to use and enables the management of traffic and ad spend for digital marketing campaigns. TrackingDesk…
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What is TrackingDesk?
TrackingDesk is a tool for measuring ad media across channels. It is a SaaS cloud-based platform, hosted on Amazon Web Service. TrackingDesk is built specifically for the performance marketer. It is easy to use and enables the management…
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What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Product Details
- About
- Tech Details
What is TrackingDesk?
TrackingDesk is a tool for measuring ad media across channels. It is a SaaS cloud-based platform, hosted on Amazon Web Service. TrackingDesk is built specifically for the performance marketer. It is easy to use and enables the management of traffic and ad spend for digital marketing campaigns. TrackingDesk supports server to server (also called postback) tracking, as well as cookies and image pixel tracking. Both methods also support the ability for an affiliate program to pass dynamic variables such as commission values.
TrackingDesk's proprietary technology automatically extracts only the highest resolution data and mechanically generates accurate overviews of this data. According to the vendor, the resulting multi-channel optimized data can significantly improve the decision making process and ultimately the marketer's net return on investment.
TrackingDesk recently concluded its free public beta period, which lasted through September 2015.
TrackingDesk's proprietary technology automatically extracts only the highest resolution data and mechanically generates accurate overviews of this data. According to the vendor, the resulting multi-channel optimized data can significantly improve the decision making process and ultimately the marketer's net return on investment.
TrackingDesk recently concluded its free public beta period, which lasted through September 2015.
TrackingDesk Features
- Supported: Dashboard
- Supported: Analytics
- Supported: Advertisers
- Supported: Traffic Sources
- Supported: Tracking Options
- Supported: Campaigns
TrackingDesk Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Well-designed onboarding: Users have praised TrackingDesk for its well-designed and thoughtful onboarding process, which has made it easy for them to get started with the platform. Several reviewers have noted that the company's commitment to providing a smooth introduction indicates that they care about their users and want them to succeed.
Versatile tracking capabilities: Many users appreciate TrackingDesk's ability to track any kind of campaign, including affiliate marketing, SEO efforts, and more. Reviewers note that this versatility makes it a valuable tool for marketers who need to keep track of multiple campaigns across various platforms.
Continuous improvements: The frequent addition of new integrations and features to the platform is another feature that many reviewers appreciate. This dedication to continually improving the product shows that TrackingDesk is committed to staying up-to-date with industry trends and meeting the evolving needs of its users.
Outdated UI: Some users have found the UI of TrackingDesk to be complex and outdated, making it difficult for new users to understand.
Complicated Setup Process: Several reviewers have mentioned that the setup process is complicated and takes time to learn.
Charts Load Slowly: Many users have reported that charts in TrackingDesk can be slow to load, which can cause frustration when trying to analyze data quickly.