TrustRadius Insights
TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across …
Overview
What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both…
Recent Reviews
Pricing
N/A
Unavailable
What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
2 people also want pricing
Alternatives Pricing
What is DashThis?
DashThis is a digital marketing reporting tool with no complicated "extra" stuff.DashThis integrates with over 30+ data sources, and also has a CSV File Manager that helps users add any other data they might want to include in dashboards.According to the vendor, customer support is a top priority.…
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Product Details
- About
- Integrations
- Competitors
- Tech Details
What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels.
TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major advertising, marketing automation, and CRM platforms — so it’s clear to see what works and what doesn’t in one centralized view.
TrackMaven can also show where its customers are winning and losing in their industry by tracking their results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels.
TrackMaven Features
- Supported: Social, Content, and Web Analytics
- Supported: Competitive Intelligence
- Supported: Social and Content Attribution
- Supported: Pipeline Attribution
- Supported: News Monitoring
TrackMaven Screenshots
TrackMaven Integrations
- Tumblr
- Google Analytics
- Moz Pro
- Alexa Internet (discontinued)
- Adobe Marketo Engage
- HubSpot Marketing Hub
- MixRank
- YouTube
- Google+
- Socialgist
- Salesforce
TrackMaven Competitors
TrackMaven Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Blackberry, Mobile Web |
TrackMaven Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 60% |
| Enterprises (more than 500 employees) | 40% |
Comparisons
Compare with
Reviews and Ratings
(23)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across different channels. Users rely on TrackMaven to evaluate their social media efforts and analyze the content strategies of their competitors. The reports generated by TrackMaven are highly regarded for their visually appealing format and are often included in quarterly reports. The platform offers customizable dashboards that can be shared across the organization, catering to different analytics needs.
One of the key benefits of TrackMaven is its ability to track internal metrics, particularly in the marketing department. By leveraging data-driven insights provided by TrackMaven, marketers can identify short and long-term opportunities on various social platforms, leading to better content creation and overall marketing strategy. The software enables users to measure social and earned media performance, monitor trending stories, track competitors' activities, and benchmark successes in content marketing. Additionally, TrackMaven serves as a hub for consolidating metrics from different social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn, saving valuable time for marketers.
In addition to marketing applications, TrackMaven finds utility in other industries as well. For example, in the high school study abroad vertical, TrackMaven provides an analytical overview of social media efforts and competitive intelligence. In the adtech industry, it proves crucial for business development strategies by assisting in brand visibility and social media monitoring. The software also plays a pivotal role in formulating large campaign launches by providing deep insights into competitors' content effectiveness. Overall, TrackMaven proves to be a valuable tool for businesses looking to gain a competitive edge through data-driven analysis and benchmarking against industry competitors.
Easy to Use: Many users have found the platform to be extremely easy to use, with a highly intuitive and user-friendly interface that makes it effortless to filter out unwanted information. The simplicity of the platform has been praised by multiple reviewers, who appreciate how quickly they can navigate through the various features.
Comprehensive Data Collection and Aggregation: Reviewers consistently express their appreciation for TrackMaven's comprehensive data collection and aggregation capabilities. This robust functionality allows users to gather an extensive range of data points from different social media platforms, providing them with a holistic view of their digital presence. Several users have mentioned that this level of data depth sets TrackMaven apart from other similar software packages they have used in the past.
Competitive Benchmarking: One standout feature highlighted by many users is TrackMaven's competitive benchmarking capability. This tool enables them to compare their performance against other brands' social pages in real-time. Users value being able to gain insights into industry trends and stay ahead of competitors. The ability to monitor key metrics across multiple brands provides valuable context for making informed decisions about content strategy and overall brand positioning.
Lacking On-boarding Materials: Some users have expressed their disappointment with the on-boarding materials provided by the software, stating that they are lacking and could be improved.
Desire for Easier-to-use Visualizers: Several reviewers have mentioned a desire for easier-to-use visualizers within the software. They feel that the current options can be difficult to navigate and would like to see improvements in this area.
Need for Integration with Other Software: Users have requested integration with other software platforms, such as Hootsuite, in order to create more comprehensive analytical reports. They believe that this integration would greatly enhance their ability to analyze data and make informed decisions.
-
Users recommend taking the time to explore all the features and benefits of TrackMaven. Fully understanding its capabilities is crucial for making the most of the platform.
-
Asking questions is highly recommended to ensure TrackMaven meets the desired level of detail and analysis. Communicating with the support team or during onboarding can help clarify any uncertainties.
-
Users suggest utilizing TrackMaven's support team and onboarding experience. Taking advantage of their assistance leads to a smoother implementation process and maximizes the benefits of using the platform.
Attribute Ratings
Reviews
(1-7 of 7)Companies can't remove reviews or game the system. Here's why
May 10, 2019
TrackMaven: In a nutshell
April 01, 2016
TrackMaven rules!
I can't imagine ditching TrackMaven. It's a MUST HAVE. Better than pretty much any vendor that we use.
August 26, 2015
Superb Social Metrics and Support
Score 10 out of 10
Vetted Review
Verified User
- Sysomos Heartbeat,kapost,Sysomos MAP
I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface.
August 13, 2015
Platform will help you become a social guru
Score 8 out of 10
Vetted Review
Verified User
I don't have much experience with other competitors. I've been very happy with using TrackMaven. I think the team at TrackMaven has been really great in taking the time to make sure I understand the platform and that I am getting all of my questions answered. The staff is super friendly and helpful.
Score 10 out of 10
Vetted Review
Verified User
- Shoutlet,Meltwater Buzz
TrackMaven is head and shoulders above the other products I've used. Again, cleaner and more friendly UI. Plus the data seems to be more accurate.
August 18, 2014
Dig into Social Media with TrackMaven
Score 10 out of 10
Vetted Review
Verified User
I have personally used Hootsuite and have interacted with many alternatives. There is no comparison. Hootsuite and similar products simply aggregate your social media feeds into one platform and allows for scheduled-postings. TrackMaven takes data above and beyond to deliver you the data you need to increase your visibility with your target audience, monitor your competition and the impact of their posts, and keep track of your own success across social media.
August 15, 2014
Social Tracker
Only used TrackMaven at the time