According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels.
TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major advertising, marketing automation, and CRM platforms — so it’s clear to see what works and what doesn’t in one centralized view.
TrackMaven can also show where its customers are winning and losing in their industry by tracking their results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels.
- Supported: Social, Content, and Web Analytics
- Supported: Competitive Intelligence
- Supported: Social and Content Attribution
- Supported: Pipeline Attribution
- Supported: News Monitoring
|Small Businesses (1-50 employees)||0%|
|Mid-Size Companies (51-500 employees)||60%|
|Enterprises (more than 500 employees)||40%|
|Mobile Application||Apple iOS, Android, Windows Phone, Blackberry, Mobile Web|