I use Tracx on a daily basis when I receive automated Email reports each morning that show mentions of our brand keywords over the past 24 hours. This resource is very helpful to me and my team so that it is not necessary to need to log in to check mentions within the Tracx web portal each day. Once we receive these reports we can actively respond and engage with those who have been talking about our brand recently. If we do want to engage with posts closer to real time we can always log on to Tracx's web portal and check keyword groups for mentions as they happen. Tracx then allows you to engage with posts directly through their website without having to go to the social network's native platform.
We also use Tracx for social media publishing. Tracx allows you to schedule posts for many platforms but our company uses it primarily for scheduling posts to Twitter, Google+ and Linkedin. Tracx has a social calendar where you can see posts that are scheduled and create a content calendar based on your posts.
- Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
- There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
- I would like Tracx to evolve the social platforms they can publish on. Currently we use the platform to schedule our tweets but would like to see that evolve to Pinterest as well.
- I would like to see the audience demographics have more insights and details. Especially, elaborating on interests, income, etc. to help us understand out audience better so we can tailor our content to our audiences needs.
- Reporting & Automated Dashboards
- Mapping & Geo-Analysis
- Integrating community management with analytics for responsive and actionable reporting
- Non-intuitive ways of classifying data (posts, interactions, mentions, etc)
- Different way of using Boolean operators than other platforms
- Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times
- Pulling Reports: Tracx pulls a multitude of reports - all of which are very easy to read and digest!
- Customer Service - We were assigned a rep named Dan, and he is amazing. He responds right away and doesn't hesitate to hop on a call when we need him to.
- Personal Page information - I'm not sure if it's because of Facebook's API, but it would be helpful to be able to pull from personal pages as opposed to just brand pages.
- Very clear reports
- Easy to use
- Customer service was excellent
- We were looking for a very specific need within Tracx. We wanted the ability to track the influencers and extract specific data from them. Tracx didn't have this ability yet but says it's in the works.
We may even begin using Tracx as a community management tool, should that side of our business grow.
- Tracking of specific influencers on specific platforms, using a specific keyword
- Hashtag tracking
- Community management
- Engagement tracking
- User interface - it can be confusing and is not very intuitive. I have worked with other tracking platforms that I picked up very easily without training and wish Tracx was not as confusing with the interface. You have to know where you're going to get the info you want.
- Limitations of API - obviously there are limitations from social platforms, but it is a weakness that I know Tracx is trying to address. While they don't have access to Pinterest now, they should within the next 6 months. We also can't access personal Facebook data when I know other tracking systems have partnerships with groups that have access to that API access.
- Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages.
- Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post.
- Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
- Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
- Track sentiment.
- Develop queries.
- Cover a wide net of users.
- Identifying good vs. bad vs. neutral sentiment.
- Word clouds are a bit vague.
- Overall usability and functionality certainly takes awhile to pick up fluently.
Tracx Scorecard Summary
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results.
Tracx Customer Size Distribution
|Small Businesses (1-50 employees)||%|
|Mid-Size Companies (51-500 employees)||10%|
|Enterprises (> 500 employees)||90%|
Tracx Support Options
|Free Version||Paid Version|
Tracx Technical Details
|Mobile Application:||Apple iOS|
|Supported Languages: ||Russian, Hindi, Polish, Indonesian, Lithuanian, Albanian, English, Spanish, Korean, Bulgarian, Turkish, Latvian, French, Dutch, Greek, Bengali, Ukrainian, Macedonian, German, Finnish, Thai, Czech, Vietnamese, Malayalam, Hebrew, Swedish, Georgian, Danish, Romanian, Norwegian, Italian, Chinese, Armenian, Croatian, Persian, Slovak, Portuguese, Japanese, Arabic, Hungarian, Estonian, Slovene|