Name: Tracx Social Intelligence Platform for the Modern Enterprise
Uploaded: 2013-01-24T15:51:43.000Z
Duration: 1 min 41 s
Description: Tracx Social Intelligence Platform for the Modern Enterprise

Help Desk

Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Development

Audit

Board Management

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Transportation & Logistics

Enterprise

Accounting

Anti-Money Laundering (AML)

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Recognition

HR Management

Payroll

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

Application Delivery Controllers (ADC)

Bot Mitigation

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Data Mapping

Data Pipeline

Desktop Management

Desktop Outsourcing

Extended Detection and Response (XDR)

Fraud Detection

Hosted Virtual Desktop

IT Operations Analytics

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Interoperability

Network Performance Monitoring

Relational Database Management Systems

Smart Contracts

Tape Storage

Vulnerability Management

Workload Automation

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Contact Management

Content Management

Contest Management

Digital Asset Management

Email Marketing

Gamification

Marketing Automation

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Intelligent Virtual Assistant

Multichannel Retail

Presales

Sales

Certificate Lifecycle Management

Database Security

GDPR Compliance

Security

Construction Accounting

Hotel Management

Loan Servicing

Vertical-Specific

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Hootsuite

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FollowerAudit

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Sprinklr

Followerwonk

Twitter Counter (discontinued)

1-Social

Brandtology

Crowdbooster (discontinued)

Salesforce Marketing Cloud Social Studio (discontinued)

Ipsos Synthesio

Quid

Sugar Sell (SugarCRM)

Google Analytics

Limited Social Platform Publishing: Some users have expressed a desire for Tracx to expand its publishing capabilities beyond the current social platforms available. Specifically, they would like to see support for Pinterest as an additional platform.

Lack of Detailed Audience Insights: Reviewers have requested more in-depth audience insights and demographics in Tracx. They believe that having access to information such as interests and income would greatly enhance their ability to tailor content and marketing strategies effectively.

Confusing User Interface: Users have reported finding Tracx's user interface confusing and not intuitive, especially when compared to other tracking platforms they are familiar with. They feel that it takes time to become proficient in using Tracx due to its overall usability and functionality.

Tracx has become an essential tool for monitoring social media engagement, allowing users to stay informed about their competitors, trending topics, and the sentiment of their own posts. According to various users and customers, Tracx serves as a one-stop shop for social media listening, publishing, and competitor analysis needs. By delivering automated email reports each morning that highlight brand mentions over the past 24 hours, Tracx enables users to promptly respond and engage with those discussing their brand. Moreover, Tracx's web portal allows direct engagement with posts without the need to navigate to the native platform of the social network. The software also facilitates social media publishing by providing the ability to schedule posts across platforms such as Twitter, Google+, and LinkedIn. Users appreciate the convenience of Tracx's social calendar feature for visualizing scheduled posts and planning content calendars accordingly. For social strategy and analytics departments, Tracx is a go-to option for activation monitoring as it furnishes precise social listening and community management data. While it may have limitations on historical research capabilities compared to other platforms like Crimson Hexagon, Tracx proves invaluable for campaign analysis. It has been utilized by Everywhere Agency to evaluate social media campaigns by tracking influencers and automating data collection. Small organizations benefit from Tracx's unique solution in tracking influencer marketing through specific hashtags or keywords. Additionally, Tracx is gaining recognition as a potential community management tool for future growth. During PR crises or after launching marketing campaigns, social media teams rely on Tracx to obtain insights on overall sentiment across Twitter and Facebook. The software caters to various industries including fast food chains, beverage companies, airlines, among others, offering a range of features from customer service to deep post-level analytics. Users have praised Tracx for its regular updates and modern user interface which distinguish it from other platforms like Radian6.

User-Friendly Platform: Many users have found Tracx to be very user-friendly, with a slight learning curve initially. Once they became familiar with the platform, they discovered numerous opportunities to benefit their brand using Tracx.

Exceptional Customer Service: The exceptional customer service provided by Tracx has been praised by many reviewers. Users appreciate that their account manager promptly responds to any platform-related inquiries and is always available for a call when needed.

Clear and Easy-to-Use Reports: Several users have expressed their appreciation for the ease of reading and digesting the multitude of reports pulled by Tracx. They find Tracx's reports to be very clear and easy to use, allowing them to gather valuable insights for their brands.

Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.

Standard

Professional

Advanced

Premium

Free

Agency

Agency Plus

Zoho Social

Tracx

Most social media tools provide some level of analytics, and basic integrated reporting is a must. There are some specialty tools specifically designed to track and analyze social data. Some like SocialBro are focused on a single platform like Twitter. Others like Simply Measured are capable of providing a complete snapshot of social data from a variety of different platforms.

Social Media Analytics

Likelihood to Recommend

Likelihood to Renew

KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.

HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.

KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.

Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.

Tracx provides a social media management platform.&nbsp; The company counts leading brands such as BMW, Kraft Foods, and Rolex among its customer base.&nbsp;
Tracx is headquartered in New York City with offices in Tel Aviv and London.&nbsp;

Tracx Social Intelligence Platform for the Modern Enterprise

Social media is a noisy moving target and keeping pace with the evolving social landscape is getting harder every day. Social media is about more than keywords and brand mentions — it's about people and conversations. If you need a better way to understand what's happening on social media, why and what to do about it; if you want measurable business impact and to return on your social media investments, you're ready for tracx. Tracx is an end-to-end social intelligence platform for the modern enterprise that offers robust tools and workflows designed to inform and empower all of your teams. Request a demo at http://www.tracx.com.

Meta Business Suite

Social Media Intern

Tracx 2016-02-26 07:15:41

Salesforce Sales Cloud

Meltwater

Emplifi Social Marketing Cloud

uberVu (discontinued)

Social Media Analyst

Tracx 2016-02-24 14:20:23

Dropbox

Trello

Associate Community Manager

Tracx 2016-02-19 11:41:30

Tableau Desktop

Brandwatch

Sysomos, now part of Meltwater

Crimson Hexagon, now part of Brandwatch, no longer available

Bandwidth

VP, Director of Analytics

Tracx 2016-02-18 11:49:31

Intuit Mailchimp

Hootsuite Pro Unpublished

Social Suite by Reputation.com

Caspio

GroupHigh

Digital Account Manager

Tracx 2016-02-16 11:08:23

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Social platforms

Real time

User interface

Little more time

Not very intuitive

Word clouds

Social network

Overall usability

Non intuitive

Tracking systems

User friendly

Social media

Customer service

Easy to use

Community management

Service team

Competitive analysis

Customer service team

Able to reach

Engagement tracking

Home

Social Media Analytics Tools

My company used Tracx to monitor social media engagement. As a startup company, it was imperative that we knew what our competitors were talking about, trending topics, and user engagement with our posts. I was able to tailor posts to fit the needs and wants of our audience by learning what they are interested in and responding to. I was the sole user of the program and first social media/PR rep for the company.

Monitor competitors
Have specific numbers on engagement for metrics
Easy to use, user friendly

The iPhone app wasn't as informative/user-friendly as the website

Increased awareness in the social media space
Helped tailor posts to audience

We have been using Tracx at our company since January 2015. Tracx has been a great resource for our company and a one stop shop for our social media listening, publishing and competitor analysis needs. 

I use Tracx on a daily basis when I receive automated Email reports each morning that show mentions of our brand keywords over the past 24 hours. This resource is very helpful to me and my team so that it is not necessary to need to log in to check mentions within the Tracx web portal each day. Once we receive these reports we can actively respond and engage with those who have been talking about our brand recently. If we do want to engage with posts closer to real time we can always log on to Tracx's web portal and check keyword groups for mentions as they happen. Tracx then allows you to engage with posts directly through their website without having to go to the social network's native platform.

We also use Tracx for social media publishing. Tracx allows you to schedule posts for many platforms but our company uses it primarily for scheduling posts to Twitter, Google+ and Linkedin. Tracx has a social calendar where you can see posts that are scheduled and create a content calendar based on your posts.

Social Media Listening
Social Media Publishing
Social Media Competitive Analysis

Social Media publishing to LinkedIn with photos.

Radian6, Meltwater Buzz and uberVU via HootSuite

We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.

Tracx is being used in our organization on a daily basis. We currently analyze, listen and respond to our audience using Tracx. We also use some of the reporting features and set up keywords and campaigns to help us monitor other conversations around our brands.

Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.

I would like Tracx to evolve the social platforms they can publish on. Currently we use the platform to schedule our tweets but would like to see that evolve to Pinterest as well.
I would like to see the audience demographics have more insights and details. Especially, elaborating on interests, income, etc. to help us understand out audience better so we can tailor our content to our audiences needs.

Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content.
It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform.

Tracx is used by the social strategy and analytics departments to do activation monitoring. It's a great tool that gets really precise social listening and community management data. The primary use case for Tracx is around campaigns, as there are data usage limitations on the platform. It doesn't have the capability of doing historical research, like Crimson Hexagon does.

Reporting &amp; Automated Dashboards
Mapping &amp; Geo-Analysis
Integrating community management with analytics for responsive and actionable reporting

Non-intuitive ways of classifying data (posts, interactions, mentions, etc)
Different way of using Boolean operators than other platforms
Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times

Crimson Hexagon ForSight, Brandwatch Analytics and NetBase

Tableau Desktop, Crimson Hexagon ForSight, Sysomos Expion

Everywhere Agency uses Tracx to analyze our social media campaigns. Everyone in the office has their own log in information and creates their own scopes and trackers. It has alleviated the hassle of manually pulling all of the data from our influencers.

Tracx

Overview

What is Tracx?