TrustRadius Insights
Tracx has become an essential tool for monitoring social media engagement, allowing users to stay informed about their competitors, …
Overview
What is Tracx?
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes…
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What is Tracx?
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic,…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
What is Tracx?
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results.
Tracx Features
- Supported: Social Media Management
- Supported: Social Media Monetization
- Supported: Social Media Intelligence
- Supported: Social Media Analytics
- Supported: Customized Dashboards
- Supported: Social Media Command Centers
Tracx Screenshots
Tracx Video
Tracx Social Intelligence Platform for the Modern Enterprise
Tracx Integrations
- Sugar Sell (SugarCRM)
- Google Analytics
- SugarCRM
- IBM - Core Metrics
Tracx Competitors
Tracx Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
| Supported Languages | Russian, Hindi, Polish, Indonesian, Lithuanian, Albanian, English, Spanish, Korean, Bulgarian, Turkish, Latvian, French, Dutch, Greek, Bengali, Ukrainian, Macedonian, German, Finnish, Thai, Czech, Vietnamese, Malayalam, Hebrew, Swedish, Georgian, Danish, Romanian, Norwegian, Italian, Chinese, Armenian, Croatian, Persian, Slovak, Portuguese, Japanese, Arabic, Hungarian, Estonian, Slovene |
Tracx Downloadables
Tracx Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 10% |
| Enterprises (more than 500 employees) | 90% |
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Reviews and Ratings
(19)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Tracx has become an essential tool for monitoring social media engagement, allowing users to stay informed about their competitors, trending topics, and the sentiment of their own posts. According to various users and customers, Tracx serves as a one-stop shop for social media listening, publishing, and competitor analysis needs. By delivering automated email reports each morning that highlight brand mentions over the past 24 hours, Tracx enables users to promptly respond and engage with those discussing their brand. Moreover, Tracx's web portal allows direct engagement with posts without the need to navigate to the native platform of the social network. The software also facilitates social media publishing by providing the ability to schedule posts across platforms such as Twitter, Google+, and LinkedIn. Users appreciate the convenience of Tracx's social calendar feature for visualizing scheduled posts and planning content calendars accordingly. For social strategy and analytics departments, Tracx is a go-to option for activation monitoring as it furnishes precise social listening and community management data. While it may have limitations on historical research capabilities compared to other platforms like Crimson Hexagon, Tracx proves invaluable for campaign analysis. It has been utilized by Everywhere Agency to evaluate social media campaigns by tracking influencers and automating data collection. Small organizations benefit from Tracx's unique solution in tracking influencer marketing through specific hashtags or keywords. Additionally, Tracx is gaining recognition as a potential community management tool for future growth. During PR crises or after launching marketing campaigns, social media teams rely on Tracx to obtain insights on overall sentiment across Twitter and Facebook. The software caters to various industries including fast food chains, beverage companies, airlines, among others, offering a range of features from customer service to deep post-level analytics. Users have praised Tracx for its regular updates and modern user interface which distinguish it from other platforms like Radian6.
User-Friendly Platform: Many users have found Tracx to be very user-friendly, with a slight learning curve initially. Once they became familiar with the platform, they discovered numerous opportunities to benefit their brand using Tracx.
Exceptional Customer Service: The exceptional customer service provided by Tracx has been praised by many reviewers. Users appreciate that their account manager promptly responds to any platform-related inquiries and is always available for a call when needed.
Clear and Easy-to-Use Reports: Several users have expressed their appreciation for the ease of reading and digesting the multitude of reports pulled by Tracx. They find Tracx's reports to be very clear and easy to use, allowing them to gather valuable insights for their brands.
Limited Social Platform Publishing: Some users have expressed a desire for Tracx to expand its publishing capabilities beyond the current social platforms available. Specifically, they would like to see support for Pinterest as an additional platform.
Lack of Detailed Audience Insights: Reviewers have requested more in-depth audience insights and demographics in Tracx. They believe that having access to information such as interests and income would greatly enhance their ability to tailor content and marketing strategies effectively.
Confusing User Interface: Users have reported finding Tracx's user interface confusing and not intuitive, especially when compared to other tracking platforms they are familiar with. They feel that it takes time to become proficient in using Tracx due to its overall usability and functionality.
Attribute Ratings
Reviews
(1-9 of 9)Companies can't remove reviews or game the system. Here's why
February 26, 2016
Tracx - A Social Media Professional's Best Friend
- None
Tracx is the only product of this nature that I have been exposed to.
I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
February 19, 2016
The World of Tracx
- Buffer
Because our client has over 300+ schools that we develop content for, Tracx is an awesome toolset and it allows us to add in each school's Facebook URL to monitor conversations at the local level. The ability to observe conversation at the local level is a great feature. Because of the breadth of our client the large business that it is, that is why we chose Tracx.
February 19, 2016
Tracx - The new generation is here
Tracx is just the new generation of listening platforms. It's updated all the time with new improvements that make it even easier to use. Sysomos is good for some simple queries but it's just not enough for more complex needs. Radian6 is stuck in the past, it was a leader before but it's just being destroyed by Tracx now. It also doesn't work in some Latin countries while Tracx is fully customisable for sentiment and languages.
Tracx has excellent precision and responsiveness for campaign monitoring. It's not suited for historical research though, so tools like Crimson and others like that, will still be necessary for a full-service social analytics agency.
February 17, 2016
Great for Influencer Marketing Tracking, Could Have Better UI
Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent.
February 16, 2016
Tracx is great!
We loved Tracx and loved the customer service! We will join Tracx once they add the features we need.
February 16, 2016
Tracx - The Hero of my reporting saga
November 17, 2015
Trust Tracx
Tracx is better as a listening tool, where as the ones I mentioned above served our team in a community management function.